The ONE Audience in United States

The ONE logo

The ONE has an estimated audience of 353,741 people in United States. 52.4% are female, 47.6% are male, average age 31.5. Top regions: California, Texas, Florida. Top brand affinities: Mathcore, Google Home, Dog breed, Lulu 黃路梓茵, Corona (band).

The average The ONE fan in United States is 31.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mathcore, Google Home, Dog breed, with strongest over-indexing on Mathcore (17.86× the country average). Demographically, the The ONE audience skews balanced with an average age of 31.5, and over-indexes on personality traits such as Extroversion, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of The ONE fans

Demographic split for The ONE audience in United States
MetricValue
Female52.4%
Male47.6%
Average age31.5
Estimated audience size353,741

Audience persona

The typical The ONE fan in United States is balanced, around 31.5 years old, with strong Extroversion tendencies and a notable affinity for Mathcore.

Top regions in United States

Top regions ranked by reach for The ONE in United States
RegionReachAffinity
California48,8531.26×
Texas35,8561.18×
Florida31,4991.32×
New York27,5101.39×
Michigan20,2162.19×
North Carolina12,6241.19×
Illinois12,0981.03×
Georgia11,0191.01×
Pennsylvania10,9050.92×
Ohio10,4640.96×
New Jersey9,9231.1×
Arizona8,9141.23×
South Carolina8,3721.57×
Virginia7,7890.9×
Washington7,4141.04×
Tennessee7,2661.02×
Indiana6,5111.01×
Massachusetts6,2040.89×
Missouri5,6200.99×
Colorado5,3680.96×
Maryland5,3600.88×
Alabama5,0561.02×
Oklahoma4,9571.26×
Wisconsin4,7160.89×
Louisiana4,4300.97×
Minnesota4,3430.86×
Nevada4,2471.24×
Oregon4,1371.02×
Kentucky3,9540.89×
Arkansas3,3891.16×
Connecticut3,1150.88×
Utah3,0350.96×
Mississippi2,9741.02×
Kansas2,6150.94×
Iowa2,5560.88×
Hawaii1,8911.24×
Idaho1,6820.95×
New Mexico1,6070.91×
Nebraska1,3680.77×
West Virginia1,3330.81×
New Hampshire1,0640.76×
Maine9670.76×
Washington, District of Columbia9420.89×
Rhode Island8840.78×
Delaware7470.77×
Montana7200.73×
Alaska6940.92×
South Dakota5720.7×
North Dakota5600.77×
Vermont3960.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The ONE audience
BrandAffinityCategory
Mathcore17.86×Music & Radio
Google Home11.88×Technology & Electronics
Dog breed1.56×Pets & Animals
Lulu 黃路梓茵3.45×Movies & TV
Corona (band)6.88×Music & Radio
Google Photos2.72×Technology & Electronics
The Historian16.83×Literature
Elsword16.04×Games
Israel1.96×Travel & Leisure
Nationality1.69×Politics & Society
Eurail16.92×Cars & Mobility
Stucco4.75×Home & Garden
Meals on Wheels3.83×Food & Beverages
Home staging3.38×Home & Garden
Figure painting (hobby)3.35×Arts & Culture
Parral, Chihuahua8.96×Travel & Leisure
Shiba Inu3.66×Pets & Animals
Chromebook2.49×Technology & Electronics
Evan Tanner16.95×Sports
Glasgow, Kentucky11.67×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The ONE audience
TraitClusterScore
ExtroversionTHRILL1.35
MindfulnessBALANCE1.28
IndulgenceJOY1.17
LGBTQ+ IdentityOPEN1.16
Social Media UsageJOY1.16
TraditionCONSERVATISM1.13

Worldwide distribution

Worldwide audience distribution share by country for The ONE
CountryShare
Japan22.6%
United States16.4%
Brazil8.1%

See The ONE audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does The ONE have in United States?

The ONE has an estimated audience of 353,741 people in United States, concentrated in California and Texas.

What is the gender split and age of The ONE fans?

52.4% of The ONE fans are female, 47.6% are male, with an average age of 31.5 years.

Which brands do The ONE fans like most?

The ONE fans show strongest brand affinity for Mathcore (17.86×), Google Home (11.88×), and Dog breed (1.56×) over the country average.

Where do The ONE fans live in United States?

The ONE fans in United States are most concentrated in California (reach 48,853), Texas (reach 35,856), and Florida (reach 31,499). These three regions account for the largest share of the active audience.

What other brands do The ONE fans also like?

Beyond The ONE itself, the audience over-indexes on Google Home (11.88×), Dog breed (1.56×), Lulu 黃路梓茵 (3.45×), and Corona (band) (6.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The ONE. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.