The Royal and Ancient Golf Club of St Andrews Audience in United States

The Royal and Ancient Golf Club of St Andrews has an estimated audience of 984,175 people in United States. 18.7% are female, 81.3% are male, average age 48.0. Top regions: California, Texas, Virginia. Top brand affinities: Jean Paul Gaultier, Ryder Cup, Justin Rose, Tiger Woods, Audi A8.

The average The Royal and Ancient Golf Club of St Andrews fan in United States is 48.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Virginia. Top brand affinities include Jean Paul Gaultier, Ryder Cup, Justin Rose, with strongest over-indexing on Jean Paul Gaultier (57.14× the country average). Demographically, the The Royal and Ancient Golf Club of St Andrews audience skews more male with an average age of 48.0, and over-indexes on personality traits such as Family Orientation, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 47 regions tracked by Rascasse.

Category: Sports · Type: POI · Subtype: Golf

Demographics of The Royal and Ancient Golf Club of St Andrews fans

Demographic split for The Royal and Ancient Golf Club of St Andrews audience in United States
MetricValue
Female18.7%
Male81.3%
Average age48.0
Estimated audience size984,175

Audience persona

The typical The Royal and Ancient Golf Club of St Andrews fan in United States is more male, around 48.0 years old, with strong Family Orientation tendencies and a notable affinity for Jean Paul Gaultier.

Top regions in United States

Top regions ranked by reach for The Royal and Ancient Golf Club of St Andrews in United States
RegionReachAffinity
California22,5010.21×
Texas15,5470.18×
Virginia13,7370.57×
Florida12,9170.19×
Kentucky12,6881.03×
New York12,0820.22×
Mississippi11,1301.37×
Arkansas10,8761.34×
Ohio10,4820.35×
Illinois9,9170.3×
Louisiana9,8960.78×
Oklahoma9,6690.88×
Alabama9,2110.67×
North Carolina9,2090.31×
Georgia9,1340.3×
Missouri8,9060.56×
Tennessee8,7750.44×
South Carolina8,7130.59×
Indiana8,4890.47×
Kansas8,4871.09×
Idaho8,4851.72×
Hawaii8,1051.92×
Iowa8,0570.99×
Massachusetts8,0310.41×
Montana7,9932.93×
South Dakota7,8893.47×
Michigan7,8260.3×
Colorado7,8180.5×
Utah7,8150.89×
Wisconsin7,7840.53×
North Dakota7,6823.8×
New Hampshire7,5711.95×
Arizona7,4960.37×
Pennsylvania7,4640.23×
Nebraska7,4131.5×
Connecticut7,4020.75×
New Mexico7,3751.49×
Nevada7,3510.77×
Rhode Island7,3102.33×
Maine7,3062.07×
Oregon7,2570.64×
Maryland7,1310.42×
New Jersey7,1140.28×
Minnesota6,9550.49×
Washington6,7200.34×
Delaware6,5472.41×
Washington, District of Columbia4,7271.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Royal and Ancient Golf Club of St Andrews audience
BrandAffinityCategory
Jean Paul Gaultier57.14×Fashion & Accessoires
Ryder Cup27.5×Sports
Justin Rose40.48×Sports
Tiger Woods18.05×Sports
Audi A854.57×Cars & Mobility
PGA Tour6.82×Sports
Indoor golf60.65×Sports
TopGolf10.94×Sports
Mercedes-Benz S-Class32.4×Cars & Mobility
Brooks Koepka24.69×Sports
PSV Eindhoven39.05×Sports
LPGA12.52×Sports
Porsche Panamera25.67×Cars & Mobility
BMW 7 Series29.45×Cars & Mobility
Kia Sportage20×Cars & Mobility
Family car9.39×Cars & Mobility
Aston Martin9.77×Cars & Mobility
Mercedes-Benz E-Class21.79×Cars & Mobility
MSN3×News
Tesla Motors4.86×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Royal and Ancient Golf Club of St Andrews audience
TraitClusterScore
Family OrientationCONSERVATISM2.53
Career OrientationPOWER1.97
Quality AwarenessPREMIUM1.38
Sports ActivityPOWER1.34
Luxury OrientationPREMIUM1.3
DIY MentalityTHRILL1.25

Worldwide distribution

Worldwide audience distribution share by country for The Royal and Ancient Golf Club of St Andrews
CountryShare
United States32.5%
Japan16.3%
United Kingdom11.2%

See The Royal and Ancient Golf Club of St Andrews audiences in other countries

More Golf audiences in United States

Frequently asked questions

How many fans does The Royal and Ancient Golf Club of St Andrews have in United States?

The Royal and Ancient Golf Club of St Andrews has an estimated audience of 984,175 people in United States, concentrated in California and Texas.

What is the gender split and age of The Royal and Ancient Golf Club of St Andrews fans?

18.7% of The Royal and Ancient Golf Club of St Andrews fans are female, 81.3% are male, with an average age of 48.0 years.

Which brands do The Royal and Ancient Golf Club of St Andrews fans like most?

The Royal and Ancient Golf Club of St Andrews fans show strongest brand affinity for Jean Paul Gaultier (57.14×), Ryder Cup (27.5×), and Justin Rose (40.48×) over the country average.

Where do The Royal and Ancient Golf Club of St Andrews fans live in United States?

The Royal and Ancient Golf Club of St Andrews fans in United States are most concentrated in California (reach 22,501), Texas (reach 15,547), and Virginia (reach 13,737). These three regions account for the largest share of the active audience.

What other brands do The Royal and Ancient Golf Club of St Andrews fans also like?

Beyond The Royal and Ancient Golf Club of St Andrews itself, the audience over-indexes on Ryder Cup (27.5×), Justin Rose (40.48×), Tiger Woods (18.05×), and Audi A8 (54.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Royal and Ancient Golf Club of St Andrews. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.