The Royal and Ancient Golf Club of St Andrews Audience in United States

The Royal and Ancient Golf Club of St Andrews logo

The Royal and Ancient Golf Club of St Andrews has an estimated audience of 984,175 people in United States. 18.7% are female, 81.3% are male, average age 48.0. Top regions: California, Texas, Virginia. Top brand affinities: Academy Award for Best Visual Effects, Fayette County, Georgia, Life of Pi, Israel, Steampunk.

The average The Royal and Ancient Golf Club of St Andrews fan in United States is 48.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Virginia. Top brand affinities include Academy Award for Best Visual Effects, Fayette County, Georgia, Life of Pi, with strongest over-indexing on Academy Award for Best Visual Effects (25.67× the country average). Demographically, the The Royal and Ancient Golf Club of St Andrews audience skews more male with an average age of 48.0, and over-indexes on personality traits such as Family Orientation, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 47 regions tracked by Rascasse.

Category: Sports · Type: POI · Subtype: Golf

Demographics of The Royal and Ancient Golf Club of St Andrews fans

Demographic split for The Royal and Ancient Golf Club of St Andrews audience in United States
MetricValue
Female18.7%
Male81.3%
Average age48.0
Estimated audience size984,175

Audience persona

The typical The Royal and Ancient Golf Club of St Andrews fan in United States is more male, around 48.0 years old, with strong Family Orientation tendencies and a notable affinity for Academy Award for Best Visual Effects.

Top regions in United States

Top regions ranked by reach for The Royal and Ancient Golf Club of St Andrews in United States
RegionReachAffinity
California22,5010.21×
Texas15,5470.18×
Virginia13,7370.57×
Florida12,9170.19×
Kentucky12,6881.03×
New York12,0820.22×
Mississippi11,1301.37×
Arkansas10,8761.34×
Ohio10,4820.35×
Illinois9,9170.3×
Louisiana9,8960.78×
Oklahoma9,6690.88×
Alabama9,2110.67×
North Carolina9,2090.31×
Georgia9,1340.3×
Missouri8,9060.56×
Tennessee8,7750.44×
South Carolina8,7130.59×
Indiana8,4890.47×
Kansas8,4871.09×
Idaho8,4851.72×
Hawaii8,1051.92×
Iowa8,0570.99×
Massachusetts8,0310.41×
Montana7,9932.93×
South Dakota7,8893.47×
Michigan7,8260.3×
Colorado7,8180.5×
Utah7,8150.89×
Wisconsin7,7840.53×
North Dakota7,6823.8×
New Hampshire7,5711.95×
Arizona7,4960.37×
Pennsylvania7,4640.23×
Nebraska7,4131.5×
Connecticut7,4020.75×
New Mexico7,3751.49×
Nevada7,3510.77×
Rhode Island7,3102.33×
Maine7,3062.07×
Oregon7,2570.64×
Maryland7,1310.42×
New Jersey7,1140.28×
Minnesota6,9550.49×
Washington6,7200.34×
Delaware6,5472.41×
Washington, District of Columbia4,7271.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Royal and Ancient Golf Club of St Andrews audience
BrandAffinityCategory
Academy Award for Best Visual Effects25.67×Movies & TV
Fayette County, Georgia60.65×Travel & Leisure
Life of Pi17.95×Movies & TV
Israel3.6×Travel & Leisure
Steampunk7.88×Fashion & Accessoires
Iyanla Vanzant20×Business & Career
Meru, Kenya33.14×Travel & Leisure
Elsword20×Games
Academy Award for Best Original Score20×Movies & TV
Ixtapaluca20×Travel & Leisure
Kap G40.48×Music & Radio
Omaha Storm Chasers20×Sports
Rapid prototyping17.34×Business & Career
Alaska1.52×Travel & Leisure
Naperville, Illinois7.12×Travel & Leisure
Notre Dame Fighting Irish football4.43×Sports
Pro-Ject3.44×Music & Radio
UK garage4.35×Music & Radio
Acoustic music3.52×Music & Radio
Louis IX of France20×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Royal and Ancient Golf Club of St Andrews audience
TraitClusterScore
Family OrientationCONSERVATISM2.53
Career OrientationPOWER1.97
Quality AwarenessPREMIUM1.38
Sports ActivityPOWER1.34
Luxury OrientationPREMIUM1.3
DIY MentalityTHRILL1.25

Worldwide distribution

Worldwide audience distribution share by country for The Royal and Ancient Golf Club of St Andrews
CountryShare
United States32.5%
Japan16.3%
United Kingdom11.2%

See The Royal and Ancient Golf Club of St Andrews audiences in other countries

More Golf audiences in United States

Frequently asked questions

How many fans does The Royal and Ancient Golf Club of St Andrews have in United States?

The Royal and Ancient Golf Club of St Andrews has an estimated audience of 984,175 people in United States, concentrated in California and Texas.

What is the gender split and age of The Royal and Ancient Golf Club of St Andrews fans?

18.7% of The Royal and Ancient Golf Club of St Andrews fans are female, 81.3% are male, with an average age of 48.0 years.

Which brands do The Royal and Ancient Golf Club of St Andrews fans like most?

The Royal and Ancient Golf Club of St Andrews fans show strongest brand affinity for Academy Award for Best Visual Effects (25.67×), Fayette County, Georgia (60.65×), and Life of Pi (17.95×) over the country average.

Where do The Royal and Ancient Golf Club of St Andrews fans live in United States?

The Royal and Ancient Golf Club of St Andrews fans in United States are most concentrated in California (reach 22,501), Texas (reach 15,547), and Virginia (reach 13,737). These three regions account for the largest share of the active audience.

What other brands do The Royal and Ancient Golf Club of St Andrews fans also like?

Beyond The Royal and Ancient Golf Club of St Andrews itself, the audience over-indexes on Fayette County, Georgia (60.65×), Life of Pi (17.95×), Israel (3.6×), and Steampunk (7.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Royal and Ancient Golf Club of St Andrews. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.