Rascasse Audience Intelligence

The Royal and Ancient Golf Club of St Andrews Audience in United States

A data profile of the people who buy, follow and care about The Royal and Ancient Golf Club of St Andrews in United States — modelled from more than twelve digital signal sources. The Royal and Ancient Golf Club of St Andrews has an estimated audience of 984,175 people in United States.

#51among Golf in United States#2158among POI in United States#2221in Sports

The average The Royal and Ancient Golf Club of St Andrews fan in United States is 48.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Ryder Cup, Audi A8, Justin Rose, with strongest over-indexing on Ryder Cup (38.26× the country average).

Demographically, the The Royal and Ancient Golf Club of St Andrews audience skews more male with an average age of 48.0, and over-indexes on personality traits such as Career Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Royal and Ancient Golf Club of St Andrews fan in United States is more male, around 48.0 years old, with strong Career Orientation tendencies and a notable affinity for Ryder Cup.

Category: Sports · Type: POI · Subtype: Golf

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Royal and Ancient Golf Club of St Andrews profile in United States.

Audience size
984K
in United States
Gender
18.7%♀
81.3% male
Age
48.0
average years
Country rank
#23932
POI in United States
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Royal and Ancient Golf Club of St Andrews fans

18.7% are female, 81.3% are male, average age 48.0.

Fig. 02

Gender split

18.7%
Female
81.3%
Male
Demographic split for The Royal and Ancient Golf Club of St Andrews audience in United States
MetricValue
Female18.7%
Male81.3%
Average age48.0
Estimated audience size984,175
Fig. 03

Age distribution

Ø 48.0
average years
Age distribution of the The Royal and Ancient Golf Club of St Andrews audience in United States
Age bracketShare%
16-194%
20-2912%
30-3917%
40-4922%
50+44%
Fig. 04

Worldwide distribution

32.5%

of the worldwide The Royal and Ancient Golf Club of St Andrews audience comes from United States.

Worldwide audience distribution share by country for The Royal and Ancient Golf Club of St Andrews
CountryShare
United States32.5%
Japan16.3%
United Kingdom11.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Royal and Ancient Golf Club of St Andrews audience in United States is strongest.

Fig. 05

Top regions by affinity

The Royal and Ancient Golf Club of St Andrews fans by region: top regions in United States
#RegionReachAffinity×
01Montana~4K1.35×
02North Dakota~3K1.32×
03Rhode Island~4K1.28×
04South Dakota~3K1.28×
05Delaware~3K1.18×
06Hawaii~5K1.14×
07New Hampshire~4K1.13×
08Maine~4K1.13×
09Idaho~5K1.11×
10Washington, District of Columbia~3K1.11×
11Nebraska~5K1.08×
12Arkansas~9K1.07×
13Iowa~8K1.04×
14New Mexico~5K1.04×
15Mississippi~8K1.03×
16Wyoming~2K1.03×
17Kansas~8K1.02×
18West Virginia~5K1.02×
19Vermont~2K1.00×
20Louisiana~10K0.99×
21Kentucky~10K0.99×
22Oklahoma~10K0.99×
23Utah~9K0.99×
24Connecticut~10K0.98×
25Alabama~10K0.97×
26Oregon~10K0.96×
27Nevada~9K0.96×
28Missouri~10K0.94×
29South Carolina~10K0.94×
30Minnesota~10K0.93×
31Tennessee~20K0.92×
32Indiana~20K0.92×
33Wisconsin~10K0.92×
34Maryland~20K0.91×
35Colorado~10K0.91×
36Arizona~20K0.90×
37Washington~20K0.89×
38Massachusetts~20K0.89×
39Michigan~20K0.88×
40New Jersey~20K0.88×
41Virginia~20K0.88×
42North Carolina~30K0.87×
43Pennsylvania~30K0.86×
44Georgia~30K0.86×
45Ohio~30K0.86×
46Illinois~30K0.84×
47Florida~50K0.79×
48New York~40K0.78×
49Texas~60K0.76×
50California~80K0.69×
Fig. 06

Affinity by region

Affinity by region — The Royal and Ancient Golf Club of St Andrews, United States
0.69×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Royal and Ancient Golf Club of St Andrews audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Royal and Ancient Golf Club of St Andrews audience
#·InterestCategoryAffinity×
01Audi A8Cars & Mobility105.92×
02Martin KaymerSports83.60×
03Indoor golfSports67.39×
04Riviera Country ClubTravel & Leisure58.98×
05Justin RoseSports52.90×
06Mercedes-Benz S-ClassCars & Mobility49.04×
07BMW 7 SeriesCars & Mobility41.38×
08Pebble Beach Golf LinksSports39.48×
09Ryder CupSports38.26×
10Porsche PanameraCars & Mobility30.46×
11Mercedes-Benz E-ClassCars & Mobility27.41×
12Arnold PalmerSports23.39×
13Tiger WoodsSports16.87×
14Masters TournamentSports15.38×
15Rolls-Royce Motor CarsCars & Mobility11.44×
16Aston MartinCars & Mobility10.53×
17Family carCars & Mobility10.12×
18TopGolfSports9.89×
19US Open (tennis)Sports9.79×
20Donald TrumpPolitics & Society2.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Royal and Ancient Golf Club of St Andrews audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Royal and Ancient Golf Club of St Andrews audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.68×
Family OrientationCONSERVATISM2.58×
PatriotismCONSERVATISM1.92×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Royal and Ancient Golf Club of St Andrews audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.66×
SustainabilityBALANCE0.67×
Pet OwnershipJOY0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Royal and Ancient Golf Club of St Andrews have in United States?

The Royal and Ancient Golf Club of St Andrews has an estimated audience of 984,175 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Royal and Ancient Golf Club of St Andrews fans?

18.7% of The Royal and Ancient Golf Club of St Andrews fans are female, 81.3% are male, with an average age of 48.0 years.

03

Which brands do The Royal and Ancient Golf Club of St Andrews fans like most?

The Royal and Ancient Golf Club of St Andrews fans show strongest brand affinity for Ryder Cup (38.26×), Audi A8 (105.92×), and Justin Rose (52.9×) over the country average.

04

Where do The Royal and Ancient Golf Club of St Andrews fans live in United States?

The Royal and Ancient Golf Club of St Andrews fans in United States are most concentrated in California (reach ~80K), Texas (reach ~60K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do The Royal and Ancient Golf Club of St Andrews fans also like?

Beyond The Royal and Ancient Golf Club of St Andrews itself, the audience over-indexes on Audi A8 (105.92×), Justin Rose (52.9×), Masters Tournament (15.38×), and BMW 7 Series (41.38×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Royal and Ancient Golf Club of St Andrews. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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