Rascasse Audience Intelligence

The Well Audience in United States

A data profile of the people who buy, follow and care about The Well in United States — modelled from more than twelve digital signal sources. The Well has an estimated audience of 2,168,152 people in United States.

#35among Metal in United States#2371among Person in United States#1468in Music & Radio

The average The Well fan in United States is 35.9 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Ohio.

Top brand affinities include Iron Maiden, Nu metal, Rammstein, with strongest over-indexing on Iron Maiden (19.23× the country average).

Demographically, the The Well audience skews more male with an average age of 35.9, and over-indexes on personality traits such as Extroversion, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Well fan in United States is more male, around 35.9 years old, with strong Extroversion tendencies and a notable affinity for Iron Maiden.

Category: Music & Radio · Type: Person · Subtype: Metal

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Well profile in United States.

Audience size
2.2M
in United States
Gender
7.2%♀
92.8% male
Age
35.9
average years
Country rank
#13364
Person in United States
Fig. 01

Search interest · 12-month trend

-37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Well fans

7.2% are female, 92.8% are male, average age 35.9.

Fig. 02

Gender split

7.2%
Female
92.8%
Male
Demographic split for The Well audience in United States
MetricValue
Female7.2%
Male92.8%
Average age35.9
Estimated audience size2,168,152
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the The Well audience in United States
Age bracketShare%
16-1912%
20-2933%
30-3929%
40-4926%
50+0%
Fig. 04

Worldwide distribution

36.8%

of the worldwide The Well audience comes from United States.

Worldwide audience distribution share by country for The Well
CountryShare
Canada44.8%
United States36.8%
Norway9.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Well audience in United States is strongest.

Fig. 05

Top regions by affinity

The Well fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~40K5.78×
02Ohio~200K3.26×
03Texas~600K3.17×
04Kentucky~90K3.01×
05Tennessee~100K2.83×
06Delaware~20K2.34×
07Oklahoma~50K1.96×
08California~500K1.88×
09Nevada~40K1.79×
10Montana~10K1.56×
11Utah~30K1.55×
12Iowa~20K1.26×
13Kansas~20K1.06×
14Nebraska~10K1.05×
15Alabama~30K1.04×
16Michigan~60K1.02×
17Hawaii~10K1.00×
18Massachusetts~40K0.95×
19Alaska~4K0.86×
20Vermont~3K0.81×
21South Dakota~4K0.80×
22Connecticut~20K0.75×
23North Dakota~4K0.75×
24Rhode Island~6K0.73×
25New Mexico~8K0.71×
26Virginia~40K0.69×
27Minnesota~20K0.69×
28New Hampshire~6K0.69×
29West Virginia~7K0.67×
30Florida~100K0.66×
31Indiana~30K0.66×
32Mississippi~10K0.66×
33New York~90K0.65×
34Maine~5K0.64×
35Arkansas~10K0.63×
36Illinois~50K0.62×
37Wisconsin~20K0.62×
38Pennsylvania~50K0.61×
39Idaho~7K0.61×
40Georgia~40K0.59×
41Missouri~20K0.55×
42Colorado~20K0.55×
43Maryland~20K0.53×
44Louisiana~10K0.47×
45Washington~20K0.46×
46South Carolina~20K0.44×
47Oregon~10K0.44×
48North Carolina~30K0.43×
49Arizona~20K0.41×
50New Jersey~20K0.39×
Fig. 06

Affinity by region

Affinity by region — The Well, United States
0.39×1.00×5.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Well audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Well audience
#·InterestCategoryAffinity×
01RammsteinMusic & Radio22.96×
02Iron MaidenMusic & Radio19.23×
03Foo FightersMusic & Radio12.04×
04Nu metalMusic & Radio10.73×
05Bob DylanMusic & Radio8.74×
06Led ZeppelinMusic & Radio7.42×
07MetallicaMusic & Radio6.63×
08David BowieMusic & Radio5.98×
09Hard rockMusic & Radio3.99×
10PubFood & Beverages3.40×
11Online newspaperNews2.71×
12Horror moviesMovies & TV2.51×
13RedditInternet & Social Media2.27×
14BeerFood & Beverages2.04×
15CocktailFood & Beverages2.03×
16Burger KingFood & Beverages1.89×
17Country musicMusic & Radio1.71×
18Alcoholic beveragesFood & Beverages1.67×
19EBayShopping1.56×
20SupermanMovies & TV1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Well audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Well audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.81×
IndividualismJOY1.60×
TraditionCONSERVATISM1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Well audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.34×
Family OrientationCONSERVATISM0.34×
TravellingTHRILL0.38×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Well have in United States?

The Well has an estimated audience of 2,168,152 people in United States, concentrated in Texas and California.

02

What is the gender split and age of The Well fans?

7.2% of The Well fans are female, 92.8% are male, with an average age of 35.9 years.

03

Which brands do The Well fans like most?

The Well fans show strongest brand affinity for Iron Maiden (19.23×), Nu metal (10.73×), and Rammstein (22.96×) over the country average.

04

Where do The Well fans live in United States?

The Well fans in United States are most concentrated in Texas (reach ~600K), California (reach ~500K), and Ohio (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do The Well fans also like?

Beyond The Well itself, the audience over-indexes on Nu metal (10.73×), Rammstein (22.96×), Hard rock (3.99×), and Bob Dylan (8.74×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Metal audiences in United States

See The Well audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Well. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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