The Well Audience in United States

The Well has an estimated audience of 1,237,500 people in United States. 0.0% are female, 100.0% are male, average age 0.0. Top brand affinities: Superman, Iron Maiden, Gothic fashion, Metallica, Spotify.
Top brand affinities include Superman, Iron Maiden, Gothic fashion, with strongest over-indexing on Superman (1.78× the country average). Demographically, the The Well audience skews more male with an average age of 0.0, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity.
Category: Music & Radio · Type: Person · Subtype: Metal
Demographics of The Well fans
| Metric | Value |
|---|---|
| Female | 0.0% |
| Male | 100.0% |
| Average age | 0.0 |
| Estimated audience size | 1,237,500 |
Audience persona
The typical The Well fan in United States is more male, around 0.0 years old, with strong Extroversion tendencies and a notable affinity for Superman.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Superman | 1.78× | Movies & TV |
| Iron Maiden | 13.73× | Music & Radio |
| Gothic fashion | 5.17× | Fashion & Accessoires |
| Metallica | 7.7× | Music & Radio |
| Spotify | 1.82× | Internet & Social Media |
| Role-playing games | 2.96× | Games |
| Batman | 2.37× | Movies & TV |
| Punk rock | 2.26× | Music & Radio |
| 1.85× | Internet & Social Media | |
| Online newspaper | 2.53× | News |
| Classical music | 1.72× | Music & Radio |
| Nu metal | 5.95× | Music & Radio |
| Grunge | 3.76× | Music & Radio |
| Anime movies | 1.89× | Movies & TV |
| Podcast | 1.56× | Music & Radio |
| Hard rock | 2.34× | Music & Radio |
| Jazz music | 1.51× | Music & Radio |
| The Legend of Zelda | 4.07× | Games |
| Horror movies | 1.65× | Movies & TV |
| Animated movies | 1.59× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 2.52 |
| LGBTQ+ Identity | OPEN | 1.52 |
| Individualism | JOY | 1.42 |
| Luxury Orientation | PREMIUM | 1.39 |
| Early Adopter Mentality | POWER | 1.36 |
| Urban Lifestyle | OPEN | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| Canada | 54.0% |
| United States | 25.7% |
| Norway | 11.1% |
See The Well audiences in other countries
More Metal audiences in United States
- Avatar (14,119,971)
- Atlas (10,056,194)
- Schizophrenia (8,604,582)
- Traitors (8,152,084)
- Lizzy Borden (7,762,266)
How to read this data
Audience size is the estimated number of people in United States who actively search for The Well. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.