The Well Audience in United States

The Well logo

The Well has an estimated audience of 1,237,500 people in United States. 0.0% are female, 100.0% are male, average age 0.0. Top brand affinities: Superman, Iron Maiden, Gothic fashion, Metallica, Spotify.

Top brand affinities include Superman, Iron Maiden, Gothic fashion, with strongest over-indexing on Superman (1.78× the country average). Demographically, the The Well audience skews more male with an average age of 0.0, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity.

Category: Music & Radio · Type: Person · Subtype: Metal

Demographics of The Well fans

Demographic split for The Well audience in United States
MetricValue
Female0.0%
Male100.0%
Average age0.0
Estimated audience size1,237,500

Audience persona

The typical The Well fan in United States is more male, around 0.0 years old, with strong Extroversion tendencies and a notable affinity for Superman.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Well audience
BrandAffinityCategory
Superman1.78×Movies & TV
Iron Maiden13.73×Music & Radio
Gothic fashion5.17×Fashion & Accessoires
Metallica7.7×Music & Radio
Spotify1.82×Internet & Social Media
Role-playing games2.96×Games
Batman2.37×Movies & TV
Punk rock2.26×Music & Radio
Reddit1.85×Internet & Social Media
Online newspaper2.53×News
Classical music1.72×Music & Radio
Nu metal5.95×Music & Radio
Grunge3.76×Music & Radio
Anime movies1.89×Movies & TV
Podcast1.56×Music & Radio
Hard rock2.34×Music & Radio
Jazz music1.51×Music & Radio
The Legend of Zelda4.07×Games
Horror movies1.65×Movies & TV
Animated movies1.59×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Well audience
TraitClusterScore
ExtroversionTHRILL2.52
LGBTQ+ IdentityOPEN1.52
IndividualismJOY1.42
Luxury OrientationPREMIUM1.39
Early Adopter MentalityPOWER1.36
Urban LifestyleOPEN1.25

Worldwide distribution

Worldwide audience distribution share by country for The Well
CountryShare
Canada54.0%
United States25.7%
Norway11.1%

See The Well audiences in other countries

More Metal audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for The Well. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.