Thorax Audience in United States

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Thorax has an estimated audience of 3,609,725 people in United States. 71.3% are female, 28.7% are male, average age 44.0. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Nationality, Goop, Governor of Michigan, headspace.

The average Thorax fan in United States is 44.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Nationality, Goop, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Thorax audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Thorax fans

Demographic split for Thorax audience in United States
MetricValue
Female71.3%
Male28.7%
Average age44.0
Estimated audience size3,609,725

Audience persona

The typical Thorax fan in United States is more female, around 44.0 years old, with strong Family Orientation tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Thorax in United States
RegionReachAffinity
California514,6061.3×
Texas337,1121.09×
Florida266,3571.09×
New York222,1441.1×
Illinois120,3511×
Pennsylvania116,5430.96×
Georgia112,9931.02×
North Carolina104,5800.96×
Ohio102,2950.92×
Michigan98,1311.04×
Virginia94,9541.08×
New Jersey90,8830.99×
Arizona81,9391.11×
Washington79,4881.1×
Massachusetts72,6351.02×
Tennessee72,2501×
Indiana63,3310.96×
Maryland58,7110.95×
Missouri57,9631×
Colorado56,1740.99×
Wisconsin53,9000.99×
Alabama49,9060.99×
Minnesota49,4730.96×
Kentucky48,6311.07×
South Carolina48,4410.89×
Louisiana47,2921.02×
Oregon46,3561.12×
Connecticut43,4891.2×
Oklahoma41,4831.03×
Utah37,7741.17×
Nevada36,0571.03×
Arkansas31,3461.05×
Mississippi28,9650.97×
Kansas28,2440.99×
Iowa27,4480.92×
New Mexico17,9130.99×
Nebraska17,8310.99×
West Virginia17,8251.06×
Idaho17,7320.98×
Hawaii15,8521.02×
New Hampshire13,4930.95×
Maine13,2521.02×
Rhode Island11,8761.03×
Washington, District of Columbia9,0580.83×
Delaware8,6220.87×
Montana8,3840.84×
Alaska7,3760.96×
South Dakota7,0930.85×
North Dakota6,5430.88×
Vermont6,3511×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Thorax audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Nationality4.2×Politics & Society
Goop10.25×Internet & Social Media
Governor of Michigan13.1×Politics & Society
headspace16.38×Health
Wok10.91×Food & Beverages
Cherish (group)16.53×Music & Radio
Progressive rock3×Music & Radio
Grace Slick12.34×Music & Radio
Google Home8.9×Technology & Electronics
Hibachi9.71×Food & Beverages
Fairy godmother8.67×Literature
Ira Glass18.02×Music & Radio
El Paso County, Colorado13.17×Travel & Leisure
TV Fanatic10.54×Movies & TV
Grinch3.87×Movies & TV
Jingoism2.07×Politics & Society
Cryptic crossword14.34×Technology & Electronics
Vocal harmony4.02×Music & Radio
Guitarist (magazine)10.02×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Thorax audience
TraitClusterScore
Family OrientationCONSERVATISM1.34
Need for SecurityCONSERVATISM1.34
PatriotismCONSERVATISM1.3
SpiritualityBALANCE1.29
TravellingTHRILL1.23
CreativityOPEN1.22

Worldwide distribution

Worldwide audience distribution share by country for Thorax
CountryShare
United States18.3%
Thailand7.3%
Taiwan5.2%

See Thorax audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Thorax have in United States?

Thorax has an estimated audience of 3,609,725 people in United States, concentrated in California and Texas.

What is the gender split and age of Thorax fans?

71.3% of Thorax fans are female, 28.7% are male, with an average age of 44.0 years.

Which brands do Thorax fans like most?

Thorax fans show strongest brand affinity for Keene, New Hampshire (675×), Nationality (4.2×), and Goop (10.25×) over the country average.

Where do Thorax fans live in United States?

Thorax fans in United States are most concentrated in California (reach 514,606), Texas (reach 337,112), and Florida (reach 266,357). These three regions account for the largest share of the active audience.

What other brands do Thorax fans also like?

Beyond Thorax itself, the audience over-indexes on Nationality (4.2×), Goop (10.25×), Governor of Michigan (13.1×), and headspace (16.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Thorax. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.