Thrift store chic Audience in United States

Thrift store chic logo

Thrift store chic has an estimated audience of 401,470 people in United States. 72.4% are female, 27.6% are male, average age 30.1. Top regions: Illinois, Indiana, Michigan. Top brand affinities: Keene, New Hampshire, Mathcore, Historic site, Google Home, Bank account.

The average Thrift store chic fan in United States is 30.1 years old, more female, and lives primarily in Illinois. The audience is concentrated in Illinois, Indiana, Michigan. Top brand affinities include Keene, New Hampshire, Mathcore, Historic site, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Thrift store chic audience skews more female with an average age of 30.1, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Topic

Demographics of Thrift store chic fans

Demographic split for Thrift store chic audience in United States
MetricValue
Female72.4%
Male27.6%
Average age30.1
Estimated audience size401,470

Audience persona

The typical Thrift store chic fan in United States is more female, around 30.1 years old, with strong Design Affinity tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Thrift store chic in United States
RegionReachAffinity
Illinois301,10325.15×
Indiana24,7483.37×
Michigan15,7451.5×
Wisconsin13,7192.27×
Texas8,4520.24×
California8,0640.18×
Ohio7,3630.6×
Missouri6,4250.99×
New York5,6630.25×
Florida5,5610.2×
Iowa5,3141.61×
Minnesota5,2810.92×
Tennessee3,1610.39×
Pennsylvania2,8540.21×
Georgia2,7340.22×
North Carolina2,4940.21×
Kentucky2,4260.48×
Massachusetts2,1750.27×
Virginia1,9070.19×
Washington1,7130.21×
Louisiana1,6450.32×
Kansas1,5520.49×
Maryland1,5020.22×
Colorado1,4860.23×
Utah1,4790.41×
New Jersey1,3800.14×
Oklahoma1,1790.26×
Mississippi1,1720.35×
Oregon1,1660.25×
Arizona1,1630.14×
Arkansas1,1510.35×
Nebraska1,1500.57×
Alabama9700.17×
South Carolina8690.14×
Hawaii6290.36×
Washington, District of Columbia6290.52×
Nevada6110.16×
West Virginia6110.33×
Alaska6100.71×
Connecticut5740.14×
South Dakota5680.61×
Idaho5640.28×
New Hampshire5450.34×
Montana5320.48×
Rhode Island5270.41×
North Dakota5110.62×
Wyoming4940.83×
New Mexico4900.24×
Maine4860.34×
Vermont4780.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Thrift store chic audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore17.5×Music & Radio
Historic site7.93×Arts & Culture
Google Home11.65×Technology & Electronics
Bank account3.7×Business & Career
Vocal harmony4.79×Music & Radio
The Historian16.48×Literature
Home equity2.02×Home & Garden
Fairy godmother7.62×Literature
Governor of Michigan7.4×Politics & Society
Goop5.17×Internet & Social Media
UK garage5.11×Music & Radio
Grinch3.68×Movies & TV
Voltron: Legendary Defender13.3×Movies & TV
Electrolyte3.67×Health
Eurail16.57×Cars & Mobility
Hibachi5.83×Food & Beverages
Hipster7.09×Politics & Society
Mothercare2.35×Kids & Family
JDSU2.19×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Thrift store chic audience
TraitClusterScore
Design AffinityPREMIUM2.25
Luxury OrientationPREMIUM1.93
LGBTQ+ IdentityOPEN1.71
SustainabilityBALANCE1.7
Pet OwnershipJOY1.45
MindfulnessBALANCE1.32

Worldwide distribution

Worldwide audience distribution share by country for Thrift store chic
CountryShare
United States42.8%
United Kingdom7.6%
Germany7.0%

See Thrift store chic audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Thrift store chic have in United States?

Thrift store chic has an estimated audience of 401,470 people in United States, concentrated in Illinois and Indiana.

What is the gender split and age of Thrift store chic fans?

72.4% of Thrift store chic fans are female, 27.6% are male, with an average age of 30.1 years.

Which brands do Thrift store chic fans like most?

Thrift store chic fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (17.5×), and Historic site (7.93×) over the country average.

Where do Thrift store chic fans live in United States?

Thrift store chic fans in United States are most concentrated in Illinois (reach 301,103), Indiana (reach 24,748), and Michigan (reach 15,745). These three regions account for the largest share of the active audience.

What other brands do Thrift store chic fans also like?

Beyond Thrift store chic itself, the audience over-indexes on Mathcore (17.5×), Historic site (7.93×), Google Home (11.65×), and Bank account (3.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Thrift store chic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.