Tom Morello Audience in United States

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Tom Morello has an estimated audience of 1,179,169 people in United States. 21.1% are female, 78.9% are male, average age 38.0. Top regions: California, Texas, Florida. Top brand affinities: Dog breed, Winemaking, Home construction, Springfield, Illinois, Alaska.

The average Tom Morello fan in United States is 38.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dog breed, Winemaking, Home construction, with strongest over-indexing on Dog breed (4.12× the country average). Demographically, the Tom Morello audience skews more male with an average age of 38.0, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Rock

Demographics of Tom Morello fans

Demographic split for Tom Morello audience in United States
MetricValue
Female21.1%
Male78.9%
Average age38.0
Estimated audience size1,179,169

Audience persona

The typical Tom Morello fan in United States is more male, around 38.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for Tom Morello in United States
RegionReachAffinity
California166,0121.28×
Texas87,8660.87×
Florida61,7380.77×
New York58,2580.88×
Illinois52,9771.35×
Pennsylvania42,4871.07×
Ohio41,0661.13×
Michigan33,0191.07×
North Carolina31,5860.89×
Washington28,0131.18×
Massachusetts27,5451.19×
New Jersey27,5130.92×
Georgia27,3970.75×
Virginia25,0790.87×
Arizona24,7261.03×
Missouri24,5841.29×
Indiana24,3041.13×
Tennessee24,2421.02×
Colorado22,7741.23×
Alabama19,6481.19×
Kentucky18,9121.28×
Wisconsin18,8461.06×
Oklahoma17,3711.33×
Minnesota16,9781×
Oregon16,6941.24×
Maryland16,5480.82×
South Carolina13,9890.79×
Louisiana12,4430.82×
Utah11,6181.1×
Connecticut11,3640.96×
Nevada10,5470.92×
Iowa9,5770.99×
Arkansas8,8900.92×
Kansas8,8660.95×
Mississippi6,1680.63×
New Mexico5,9391×
Idaho5,8951×
New Hampshire5,5901.2×
West Virginia5,4150.99×
Nebraska5,3000.9×
Maine5,1621.22×
Montana3,8141.17×
Rhode Island3,4760.93×
Hawaii3,2700.65×
Washington, District of Columbia3,2370.91×
Delaware2,4000.74×
Vermont2,2031.06×
South Dakota2,1790.8×
North Dakota1,9810.82×
Alaska1,9190.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tom Morello audience
BrandAffinityCategory
Dog breed4.12×Pets & Animals
Winemaking8.89×Food & Beverages
Home construction2.24×Home & Garden
Springfield, Illinois16.23×Travel & Leisure
Alaska2.54×Travel & Leisure
Minnesota2.15×Travel & Leisure
3D printing2.95×Technology & Electronics
Nebraska2.65×Travel & Leisure
Justice2.07×Politics & Society
Sinaloa2.58×Travel & Leisure
Sailor3.36×Travel & Leisure
Ayrton Senna6.31×Sports
Google Analytics2.98×Internet & Social Media
IS (Infinite Stratos)2.24×Literature
Atkins diet2.54×Health
Hypertext2.92×Technology & Electronics
ABC 7 Chicago1.76×Movies & TV
Kerala2.69×Travel & Leisure
WESH1.88×Movies & TV
Mike Conley, Jr.3.18×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tom Morello audience
TraitClusterScore
Early Adopter MentalityPOWER1.85
ExtroversionTHRILL1.63
IndividualismJOY1.37
Sports ActivityPOWER1.29
Luxury OrientationPREMIUM1.29
Urban LifestyleOPEN1.22

Worldwide distribution

Worldwide audience distribution share by country for Tom Morello
CountryShare
United States43.6%
Brazil8.4%
Canada7.7%

See Tom Morello audiences in other countries

More Rock audiences in United States

Frequently asked questions

How many fans does Tom Morello have in United States?

Tom Morello has an estimated audience of 1,179,169 people in United States, concentrated in California and Texas.

What is the gender split and age of Tom Morello fans?

21.1% of Tom Morello fans are female, 78.9% are male, with an average age of 38.0 years.

Which brands do Tom Morello fans like most?

Tom Morello fans show strongest brand affinity for Dog breed (4.12×), Winemaking (8.89×), and Home construction (2.24×) over the country average.

Where do Tom Morello fans live in United States?

Tom Morello fans in United States are most concentrated in California (reach 166,012), Texas (reach 87,866), and Florida (reach 61,738). These three regions account for the largest share of the active audience.

What other brands do Tom Morello fans also like?

Beyond Tom Morello itself, the audience over-indexes on Winemaking (8.89×), Home construction (2.24×), Springfield, Illinois (16.23×), and Alaska (2.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tom Morello. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.