Rascasse Audience Intelligence

Tootsie Audience in United States

A data profile of the people who buy, follow and care about Tootsie in United States — modelled from more than twelve digital signal sources. Tootsie has an estimated audience of 697,866 people in United States.

#2528among Movie / TV Show / Series in United States#5573in Movies & TV

The average Tootsie fan in United States is 33.8 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, California.

Top brand affinities include Night at the Museum, Beetlejuice, Sister Act, with strongest over-indexing on Night at the Museum (147.21× the country average).

Demographically, the Tootsie audience skews more female with an average age of 33.8, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tootsie fan in United States is more female, around 33.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Night at the Museum.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tootsie profile in United States.

Audience size
698K
in United States
Gender
65.4%♀
34.6% male
Age
33.8
average years
Country rank
#29978
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+50%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tootsie viewers

65.4% are female, 34.6% are male, average age 33.8.

Fig. 02

Gender split

65.4%
Female
34.6%
Male
Demographic split for Tootsie audience in United States
MetricValue
Female65.4%
Male34.6%
Average age33.8
Estimated audience size697,866
Fig. 03

Age distribution

Ø 33.8
average years
Age distribution of the Tootsie audience in United States
Age bracketShare%
16-1940%
20-2914%
30-3920%
40-4915%
50+13%
Fig. 04

Worldwide distribution

50.8%

of the worldwide Tootsie audience comes from United States.

Worldwide audience distribution share by country for Tootsie
CountryShare
United States50.8%
United Kingdom6.8%
Germany6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tootsie audience in United States is strongest.

Fig. 05

Top regions by affinity

Tootsie fans by region: top regions in United States
#RegionReachAffinity×
01Florida~100K3.12×
02Tennessee~30K2.07×
03Texas~90K1.68×
04North Dakota~2K1.57×
05Georgia~30K1.47×
06Iowa~7K1.33×
07Rhode Island~2K1.22×
08Washington~20K1.21×
09Maine~3K1.15×
10South Dakota~2K1.13×
11New Hampshire~3K1.05×
12Vermont~1K1.04×
13Massachusetts~10K1.03×
14South Carolina~10K1.01×
15New York~30K0.99×
16Minnesota~9K0.99×
17Indiana~10K0.98×
18Oregon~7K0.98×
19Connecticut~6K0.96×
20Mississippi~5K0.93×
21Hawaii~3K0.93×
22Kansas~5K0.92×
23West Virginia~3K0.90×
24California~60K0.89×
25Utah~5K0.89×
26Washington, District of Columbia~2K0.89×
27Missouri~9K0.88×
28Kentucky~7K0.88×
29Pennsylvania~20K0.87×
30Alabama~8K0.86×
31Illinois~20K0.85×
32Wisconsin~8K0.85×
33Louisiana~7K0.84×
34Montana~1K0.84×
35Virginia~10K0.83×
36Nebraska~3K0.83×
37Ohio~20K0.82×
38North Carolina~20K0.82×
39Arkansas~4K0.82×
40New Jersey~10K0.81×
41Oklahoma~6K0.81×
42Delaware~1K0.81×
43Arizona~10K0.80×
44Idaho~3K0.80×
45Michigan~10K0.78×
46Colorado~8K0.78×
47Alaska~1K0.78×
48New Mexico~2K0.77×
49Maryland~8K0.75×
50Nevada~4K0.72×
Fig. 06

Affinity by region

Affinity by region — Tootsie, United States
0.72×1.00×3.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tootsie audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tootsie audience
#·InterestCategoryAffinity×
01Night at the MuseumMovies & TV147.21×
02Sister ActMovies & TV73.98×
03Burn After ReadingMovies & TV61.80×
04Requiem for a DreamMovies & TV28.42×
05Dustin HoffmanMovies & TV27.53×
06Mrs. DoubtfireMovies & TV26.36×
07Moulin Rouge!Movies & TV24.39×
08BeetlejuiceMovies & TV20.87×
09Mamma Mia!Movies & TV20.00×
10Toni ColletteMovies & TV20.00×
11Kung Fu PandaMovies & TV20.00×
12A Beautiful Mind (film)Movies & TV20.00×
13Dumb and DumberMovies & TV19.93×
14Jack NicholsonMovies & TV18.49×
15The Big LebowskiMovies & TV16.36×
16Scooby-DooMovies & TV11.76×
17Cats (musical)Music & Radio9.89×
18Tony AwardArts & Culture9.72×
19MonstersMovies & TV8.69×
20Twin PeaksMovies & TV7.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tootsie audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tootsie audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.26×
Community OrientationOPEN1.57×
Family OrientationCONSERVATISM1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tootsie audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.65×
Healthy LifestyleBALANCE0.80×
Pet OwnershipJOY0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tootsie have in United States?

Tootsie has an estimated audience of 697,866 people in United States, concentrated in Florida and Texas.

02

What is the gender split and age of Tootsie viewers?

65.4% of Tootsie fans are female, 34.6% are male, with an average age of 33.8 years.

03

Which brands do Tootsie fans like most?

Tootsie fans show strongest brand affinity for Night at the Museum (147.21×), Beetlejuice (20.87×), and Sister Act (73.98×) over the country average.

04

Where do Tootsie fans live in United States?

Tootsie fans in United States are most concentrated in Florida (reach ~100K), Texas (reach ~90K), and California (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Tootsie fans also like?

Beyond Tootsie itself, the audience over-indexes on Beetlejuice (20.87×), Sister Act (73.98×), Scooby-Doo (11.76×), and Burn After Reading (61.8×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Tootsie audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tootsie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →