Tootsie Audience in United States

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Tootsie has an estimated audience of 627,194 people in United States. 65.4% are female, 34.6% are male, average age 33.8. Top regions: Florida, Texas, California. Top brand affinities: Plainfield, New Jersey, Elsword, KiwiCo, Ken Ham, Rosie the Riveter.

The average Tootsie fan in United States is 33.8 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Texas, California. Top brand affinities include Plainfield, New Jersey, Elsword, KiwiCo, with strongest over-indexing on Plainfield, New Jersey (31.6× the country average). Demographically, the Tootsie audience skews more female with an average age of 33.8, and over-indexes on personality traits such as Community Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Tootsie fans

Demographic split for Tootsie audience in United States
MetricValue
Female65.4%
Male34.6%
Average age33.8
Estimated audience size627,194

Audience persona

The typical Tootsie fan in United States is more female, around 33.8 years old, with strong Community Orientation tendencies and a notable affinity for Plainfield, New Jersey.

Top regions in United States

Top regions ranked by reach for Tootsie in United States
RegionReachAffinity
Florida100,3402.36×
Texas89,6351.66×
California67,3850.98×
New York37,2781.06×
Tennessee26,1752.08×
Georgia25,8151.34×
Pennsylvania19,9820.95×
Illinois19,3710.93×
Ohio16,7390.87×
North Carolina16,5940.88×
Massachusetts14,3481.16×
Washington13,6441.08×
Michigan13,5700.83×
New Jersey13,5490.85×
Virginia12,8130.84×
Indiana10,8150.94×
Arizona10,3310.81×
Missouri9,4390.93×
Minnesota8,8600.99×
South Carolina8,5480.91×
Maryland8,3410.77×
Wisconsin8,0990.86×
Colorado7,9590.81×
Oregon7,4851.04×
Alabama7,0510.8×
Iowa7,0361.36×
Kentucky7,0110.89×
Connecticut6,5501.04×
Louisiana6,5170.81×
Oklahoma5,8810.84×
Utah5,2430.93×
Kansas4,7960.97×
Nevada4,4510.73×
Mississippi4,2800.83×
Arkansas4,1660.81×
Hawaii2,9131.08×
Rhode Island2,7651.39×
New Hampshire2,5641.04×
West Virginia2,5590.88×
Nebraska2,5110.8×
Idaho2,4850.79×
Maine2,4751.1×
New Mexico2,3120.74×
North Dakota1,9191.49×
Washington, District of Columbia1,7030.9×
Montana1,4290.82×
Delaware1,3230.76×
Vermont1,1371.03×
South Dakota9710.67×
Alaska8730.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tootsie audience
BrandAffinityCategory
Plainfield, New Jersey31.6×Travel & Leisure
Elsword19.51×Games
KiwiCo8.17×Kids & Family
Ken Ham23.37×Business & Career
Rosie the Riveter17.97×Business & Career
Maracaibo9.97×Travel & Leisure
Israel1.72×Travel & Leisure
Jingoism1.69×Politics & Society
Google Photos1.91×Technology & Electronics
Monogram2.93×Home & Garden
John Havlicek11.68×Sports
Home staging3.57×Home & Garden
Scratching post6.29×Pets & Animals
Palm Harbor Homes12.35×Home & Garden
Guy Fieri2.4×Movies & TV
Christmas Gifts2.89×Kids & Family
JDSU1.65×Business & Career
Throne of Glass3.86×Literature
Goop2.61×Internet & Social Media
Mothercare1.57×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tootsie audience
TraitClusterScore
Community OrientationOPEN1.53
IndulgenceJOY1.47
Convenience OrientationPREMIUM1.35
LGBTQ+ IdentityOPEN1.34
Family OrientationCONSERVATISM1.28
SpiritualityBALANCE1.24

Worldwide distribution

Worldwide audience distribution share by country for Tootsie
CountryShare
United States48.3%
Italy7.8%
United Kingdom6.6%

See Tootsie audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Tootsie have in United States?

Tootsie has an estimated audience of 627,194 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Tootsie fans?

65.4% of Tootsie fans are female, 34.6% are male, with an average age of 33.8 years.

Which brands do Tootsie fans like most?

Tootsie fans show strongest brand affinity for Plainfield, New Jersey (31.6×), Elsword (19.51×), and KiwiCo (8.17×) over the country average.

Where do Tootsie fans live in United States?

Tootsie fans in United States are most concentrated in Florida (reach 100,340), Texas (reach 89,635), and California (reach 67,385). These three regions account for the largest share of the active audience.

What other brands do Tootsie fans also like?

Beyond Tootsie itself, the audience over-indexes on Elsword (19.51×), KiwiCo (8.17×), Ken Ham (23.37×), and Rosie the Riveter (17.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tootsie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.