Total Divas Audience in United States

Total Divas has an estimated audience of 449,963 people in United States. 54.6% are female, 45.4% are male, average age 35.6. Top regions: California, Texas, New York. Top brand affinities: Captain America (1990 film), Brian Hoyer, Nationality, Morphine (band), Combat sport.
The average Total Divas fan in United States is 35.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Captain America (1990 film), Brian Hoyer, Nationality, with strongest over-indexing on Captain America (1990 film) (39.75× the country average). Demographically, the Total Divas audience skews balanced with an average age of 35.6, and over-indexes on personality traits such as Extroversion, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of Total Divas fans
| Metric | Value |
|---|---|
| Female | 54.6% |
| Male | 45.4% |
| Average age | 35.6 |
| Estimated audience size | 449,963 |
Audience persona
The typical Total Divas fan in United States is balanced, around 35.6 years old, with strong Extroversion tendencies and a notable affinity for Captain America (1990 film).
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 55,383 | 1.12× |
| Texas | 47,617 | 1.23× |
| New York | 31,562 | 1.26× |
| Florida | 29,453 | 0.97× |
| Georgia | 23,101 | 1.67× |
| Illinois | 18,865 | 1.26× |
| Pennsylvania | 18,243 | 1.2× |
| Ohio | 17,206 | 1.24× |
| North Carolina | 17,034 | 1.26× |
| New Jersey | 12,877 | 1.13× |
| Michigan | 12,286 | 1.04× |
| Virginia | 11,801 | 1.08× |
| Tennessee | 10,949 | 1.21× |
| Maryland | 9,845 | 1.27× |
| Indiana | 9,116 | 1.11× |
| Louisiana | 8,552 | 1.47× |
| Missouri | 8,030 | 1.11× |
| Massachusetts | 7,990 | 0.9× |
| South Carolina | 7,886 | 1.16× |
| Arizona | 7,437 | 0.81× |
| Kentucky | 7,397 | 1.31× |
| Mississippi | 7,171 | 1.93× |
| Washington | 7,078 | 0.78× |
| Alabama | 6,877 | 1.09× |
| Minnesota | 6,188 | 0.96× |
| Wisconsin | 6,011 | 0.89× |
| Nevada | 5,638 | 1.3× |
| Colorado | 5,585 | 0.79× |
| Connecticut | 5,186 | 1.15× |
| Oklahoma | 5,093 | 1.02× |
| Arkansas | 4,197 | 1.13× |
| Oregon | 3,785 | 0.73× |
| Kansas | 2,994 | 0.84× |
| Iowa | 2,802 | 0.76× |
| New Mexico | 2,791 | 1.24× |
| Utah | 2,545 | 0.63× |
| West Virginia | 2,349 | 1.12× |
| Nebraska | 1,971 | 0.87× |
| Delaware | 1,339 | 1.08× |
| Rhode Island | 1,308 | 0.91× |
| Idaho | 1,302 | 0.58× |
| New Hampshire | 1,239 | 0.7× |
| Hawaii | 1,202 | 0.62× |
| Washington, District of Columbia | 967 | 0.71× |
| Maine | 934 | 0.58× |
| South Dakota | 686 | 0.66× |
| North Dakota | 628 | 0.68× |
| Alaska | 610 | 0.63× |
| Montana | 572 | 0.46× |
| Vermont | 515 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Captain America (1990 film) | 39.75× | Movies & TV |
| Brian Hoyer | 37.08× | Sports |
| Nationality | 2.8× | Politics & Society |
| Morphine (band) | 10.66× | Music & Radio |
| Combat sport | 1.57× | Sports |
| Google Photos | 2.21× | Technology & Electronics |
| Whataburger | 1.52× | Food & Beverages |
| Saving | 2.4× | Business & Career |
| Ice pick | 13.22× | Sports |
| Justice | 2.02× | Politics & Society |
| 3D printing | 1.57× | Technology & Electronics |
| Home staging | 3.15× | Home & Garden |
| Sierra Hull | 9.78× | Music & Radio |
| Kansas | 1.52× | Travel & Leisure |
| Racing | 1.51× | Cars & Mobility |
| Panama | 2.07× | Travel & Leisure |
| Google Analytics | 2.41× | Internet & Social Media |
| Mortgage insurance | 2.09× | Business & Career |
| Sinaloa | 1.66× | Travel & Leisure |
| Buying and Selling Real Estate | 3.4× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.91 |
| Community Orientation | OPEN | 1.62 |
| Social Media Usage | JOY | 1.25 |
| Convenience Orientation | PREMIUM | 1.17 |
| Healthy Lifestyle | BALANCE | 1.15 |
| Indulgence | JOY | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 71.3% |
| United Kingdom | 5.4% |
| India | 3.7% |
See Total Divas audiences in other countries
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Frequently asked questions
How many fans does Total Divas have in United States?
Total Divas has an estimated audience of 449,963 people in United States, concentrated in California and Texas.
What is the gender split and age of Total Divas fans?
54.6% of Total Divas fans are female, 45.4% are male, with an average age of 35.6 years.
Which brands do Total Divas fans like most?
Total Divas fans show strongest brand affinity for Captain America (1990 film) (39.75×), Brian Hoyer (37.08×), and Nationality (2.8×) over the country average.
Where do Total Divas fans live in United States?
Total Divas fans in United States are most concentrated in California (reach 55,383), Texas (reach 47,617), and New York (reach 31,562). These three regions account for the largest share of the active audience.
What other brands do Total Divas fans also like?
Beyond Total Divas itself, the audience over-indexes on Brian Hoyer (37.08×), Nationality (2.8×), Morphine (band) (10.66×), and Combat sport (1.57×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Total Divas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.