Rascasse Audience Intelligence

Total Sorority Move Target Market in United States

A data profile of the people who buy, follow and care about Total Sorority Move in United States — modelled from more than twelve digital signal sources. Total Sorority Move has an estimated audience of 508,991 people in United States.

#3731among Brand in United States

The average Total Sorority Move fan in United States is 32.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Nick Offerman, CJ Pony Parts, Nordstrom, with strongest over-indexing on Nick Offerman (36.55× the country average).

Demographically, the Total Sorority Move audience skews more female with an average age of 32.1, and over-indexes on personality traits such as Tradition, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Total Sorority Move fan in United States is more female, around 32.1 years old, with strong Tradition tendencies and a notable affinity for Nick Offerman.

Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Total Sorority Move profile in United States.

Audience size
509K
in United States
Gender
55.1%♀
44.9% male
Age
32.1
average years
Country rank
#36283
Brand in United States
Fig. 01

Search interest · 12-month trend

+76%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Total Sorority Move

55.1% are female, 44.9% are male, average age 32.1.

Fig. 02

Gender split

55.1%
Female
44.9%
Male
Demographic split for Total Sorority Move audience in United States
MetricValue
Female55.1%
Male44.9%
Average age32.1
Estimated audience size508,991
Fig. 03

Age distribution

Ø 32.1
average years
Age distribution of the Total Sorority Move audience in United States
Age bracketShare%
16-1943%
20-2920%
30-3912%
40-4911%
50+13%
Fig. 04

Worldwide distribution

30.4%

of the worldwide Total Sorority Move audience comes from United States.

Worldwide audience distribution share by country for Total Sorority Move
CountryShare
United States30.4%
Japan17.8%
Indonesia10.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Total Sorority Move audience in United States is strongest.

Fig. 05

Top regions by affinity

Total Sorority Move customers by region in United States
#RegionReachAffinity×
01Hawaii~5K2.47×
02California~100K2.05×
03Massachusetts~20K1.82×
04Washington~20K1.79×
05New York~40K1.72×
06Arizona~20K1.70×
07New Jersey~20K1.56×
08Illinois~20K1.31×
09New Hampshire~2K1.30×
10Virginia~10K1.27×
11Washington, District of Columbia~2K1.26×
12Maryland~9K1.21×
13Connecticut~5K1.21×
14Florida~40K1.19×
15Oregon~6K1.19×
16Nevada~5K1.16×
17Colorado~7K1.06×
18North Carolina~10K1.02×
19Rhode Island~1K1.02×
20Pennsylvania~20K1.00×
21Minnesota~6K0.98×
22Texas~40K0.97×
23Delaware~1K0.97×
24Georgia~10K0.95×
25Maine~1K0.93×
26Idaho~2K0.90×
27Vermont<1K0.90×
28Michigan~10K0.88×
29Utah~3K0.87×
30Missouri~6K0.86×
31Wisconsin~6K0.86×
32North Dakota<1K0.86×
33Alaska<1K0.85×
34Tennessee~7K0.79×
35New Mexico~2K0.76×
36South Carolina~5K0.75×
37Montana<1K0.75×
38Indiana~6K0.73×
39Iowa~3K0.73×
40Kansas~3K0.72×
41South Dakota<1K0.72×
42Ohio~10K0.69×
43Alabama~4K0.68×
44Oklahoma~3K0.67×
45Louisiana~4K0.66×
46Nebraska~1K0.66×
47Kentucky~4K0.64×
48Arkansas~2K0.63×
49West Virginia~1K0.61×
50Mississippi~2K0.55×
Fig. 06

Affinity by region

Affinity by region — Total Sorority Move, United States
0.55×1.00×2.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Total Sorority Move audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Total Sorority Move audience
#·InterestCategoryAffinity×
01CJ Pony PartsCars & Mobility101.72×
02Nick OffermanMovies & TV36.55×
03Grand Teton National ParkTravel & Leisure15.54×
04Kate BeckinsaleMovies & TV10.43×
05Lily AllenMusic & Radio10.43×
06Jessica ChastainMovies & TV10.43×
07Will PoulterMovies & TV10.43×
08Alison BrieMovies & TV9.34×
09Chelsea HandlerMovies & TV9.15×
10Keira KnightleyMovies & TV7.69×
11Job interviewBusiness & Career5.02×
12Folk musicMusic & Radio4.94×
13NordstromShopping3.63×
14Taylor SwiftMusic & Radio2.86×
15HandbagsFashion & Accessoires2.71×
16EtsyFashion & Accessoires2.67×
17Beauty salonsBeauty & Wellness2.58×
18VeganismFood & Beverages2.26×
19PinterestInternet & Social Media1.96×
20CookingFood & Beverages1.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Total Sorority Move audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Total Sorority Move audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.24×
IndulgenceJOY1.88×
Career OrientationPOWER1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Total Sorority Move audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.56×
Urban LifestyleOPEN0.77×
Need for SecurityCONSERVATISM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Total Sorority Move's target market in United States?

Total Sorority Move's target market in United States covers an estimated 508,991 people, concentrated in California and New York.

02

What is the gender split and age of Total Sorority Move customers?

55.1% of the Total Sorority Move audience are female, 44.9% are male, with an average age of 32.1 years.

03

Which brands do Total Sorority Move fans like most?

Total Sorority Move fans show strongest brand affinity for Nick Offerman (36.55×), CJ Pony Parts (101.72×), and Nordstrom (3.63×) over the country average.

04

Where do Total Sorority Move fans live in United States?

Total Sorority Move fans in United States are most concentrated in California (reach ~100K), New York (reach ~40K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Total Sorority Move fans also like?

Beyond Total Sorority Move itself, the audience over-indexes on CJ Pony Parts (101.72×), Nordstrom (3.63×), Alison Brie (9.34×), and Kate Beckinsale (10.43×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More audiences in United States

See Total Sorority Move audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Total Sorority Move. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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