Total Sorority Move Audience in United States

Total Sorority Move has an estimated audience of 449,201 people in United States. 55.1% are female, 44.9% are male, average age 32.1. Top regions: California, New York, Texas. Top brand affinities: Luxury Bags, CJ Pony Parts, Planet Fitness, Capital One, Luxury Travel.

The average Total Sorority Move fan in United States is 32.1 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Luxury Bags, CJ Pony Parts, Planet Fitness, with strongest over-indexing on Luxury Bags (27.74× the country average). Demographically, the Total Sorority Move audience skews more female with an average age of 32.1, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Brand

Demographics of Total Sorority Move fans

Demographic split for Total Sorority Move audience in United States
MetricValue
Female55.1%
Male44.9%
Average age32.1
Estimated audience size449,201

Audience persona

The typical Total Sorority Move fan in United States is more female, around 32.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Luxury Bags.

Top regions in United States

Top regions ranked by reach for Total Sorority Move in United States
RegionReachAffinity
California106,2702.15×
New York47,3681.89×
Texas42,8821.11×
Florida34,9721.15×
Illinois19,8071.32×
New Jersey17,7071.55×
Washington16,5831.84×
North Carolina16,2891.21×
Arizona15,1511.65×
Pennsylvania14,8460.98×
Virginia14,5611.33×
Massachusetts14,3511.62×
Georgia13,3920.97×
Michigan10,8390.92×
Ohio10,0350.73×
Maryland9,8001.27×
Colorado7,5631.07×
Tennessee7,3000.81×
Missouri6,8470.95×
Oregon6,6081.28×
Indiana6,4470.79×
Wisconsin5,7460.85×
Connecticut5,5121.22×
Minnesota5,4450.85×
Nevada5,2861.22×
South Carolina5,2270.77×
Alabama3,7720.6×
Louisiana3,7580.65×
Kentucky3,6440.65×
Utah3,5760.89×
Hawaii3,2851.7×
Oklahoma3,2810.66×
Kansas2,7080.77×
Iowa2,3400.63×
New Hampshire2,2631.28×
Arkansas2,1140.57×
Washington, District of Columbia2,0461.52×
Idaho1,7690.79×
Mississippi1,6100.44×
Nebraska1,4590.65×
New Mexico1,4430.64×
Rhode Island1,3920.97×
Maine1,1730.73×
West Virginia9870.47×
Montana8760.7×
North Dakota8420.91×
Delaware8150.66×
Alaska8100.84×
Vermont6350.8×
South Dakota4950.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Total Sorority Move audience
BrandAffinityCategory
Luxury Bags27.74×Fashion & Accessoires
CJ Pony Parts73.44×Cars & Mobility
Planet Fitness4.17×Sports
Capital One4.09×Business & Career
Luxury Travel12.54×Travel & Leisure
Bachelor of Business Administration34.78×Business & Career
Prepackaged meal14.12×Food & Beverages
Diaper bag5.59×Kids & Family
Keira Knightley10.43×Movies & TV
Urban Outfitters5.36×Shopping
Kate Beckinsale10.43×Movies & TV
Aaron Rodgers4.84×Sports
Boston Marathon11.49×Sports
Owen Wilson10.43×Movies & TV
Boho-chic4.81×Fashion & Accessoires
Bass guitar3.65×Music & Radio
Diane Keaton4.28×Movies & TV
Beetlejuice3.3×Movies & TV
Pretty Little Liars (TV series)9.06×Movies & TV
Will Poulter10.43×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Total Sorority Move audience
TraitClusterScore
Luxury OrientationPREMIUM5.02
Early Adopter MentalityPOWER1.57
SustainabilityBALANCE1.35
Pet OwnershipJOY1.3
TraditionCONSERVATISM1.3
Design AffinityPREMIUM1.25

Worldwide distribution

Worldwide audience distribution share by country for Total Sorority Move
CountryShare
United States28.5%
Japan18.5%
Indonesia11.4%

See Total Sorority Move audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Total Sorority Move have in United States?

Total Sorority Move has an estimated audience of 449,201 people in United States, concentrated in California and New York.

What is the gender split and age of Total Sorority Move fans?

55.1% of Total Sorority Move fans are female, 44.9% are male, with an average age of 32.1 years.

Which brands do Total Sorority Move fans like most?

Total Sorority Move fans show strongest brand affinity for Luxury Bags (27.74×), CJ Pony Parts (73.44×), and Planet Fitness (4.17×) over the country average.

Where do Total Sorority Move fans live in United States?

Total Sorority Move fans in United States are most concentrated in California (reach 106,270), New York (reach 47,368), and Texas (reach 42,882). These three regions account for the largest share of the active audience.

What other brands do Total Sorority Move fans also like?

Beyond Total Sorority Move itself, the audience over-indexes on CJ Pony Parts (73.44×), Planet Fitness (4.17×), Capital One (4.09×), and Luxury Travel (12.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Total Sorority Move. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.