Townsend, Massachusetts Audience in United States

Townsend, Massachusetts logo

Townsend, Massachusetts has an estimated audience of 342,109 people in United States. 61.8% are female, 38.2% are male, average age 42.4. Top regions: Tennessee, California, Georgia. Top brand affinities: Alaska, Pillow, Fairy godmother, Historic site, Governor of Michigan.

The average Townsend, Massachusetts fan in United States is 42.4 years old, more female, and lives primarily in Tennessee. The audience is concentrated in Tennessee, California, Georgia. Top brand affinities include Alaska, Pillow, Fairy godmother, with strongest over-indexing on Alaska (2.37× the country average). Demographically, the Townsend, Massachusetts audience skews more female with an average age of 42.4, and over-indexes on personality traits such as DIY Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Townsend, Massachusetts fans

Demographic split for Townsend, Massachusetts audience in United States
MetricValue
Female61.8%
Male38.2%
Average age42.4
Estimated audience size342,109

Audience persona

The typical Townsend, Massachusetts fan in United States is more female, around 42.4 years old, with strong DIY Mentality tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for Townsend, Massachusetts in United States
RegionReachAffinity
Tennessee32,2884.7×
California26,9530.72×
Georgia23,3482.22×
New York18,2180.95×
Massachusetts15,0632.23×
Florida14,4390.62×
Texas11,6420.4×
Pennsylvania9,9920.87×
Ohio7,8090.74×
Michigan7,3790.82×
North Carolina7,1120.69×
Montana6,6967.06×
Indiana6,1650.99×
Illinois6,0300.53×
Virginia5,7810.69×
Alabama5,5731.17×
Wisconsin5,5031.07×
Washington4,4980.66×
New Jersey4,4870.52×
Delaware4,3474.61×
Kentucky4,1750.97×
Maryland3,8250.65×
New Hampshire3,6952.74×
Missouri3,3690.61×
South Carolina2,9810.58×
Colorado2,6020.48×
Oregon2,3120.59×
Arizona2,2360.32×
Minnesota2,2010.45×
Louisiana2,1760.49×
Arkansas2,0890.74×
Connecticut1,8660.54×
Mississippi1,8030.64×
Oklahoma1,7110.45×
Utah1,4390.47×
Iowa1,3400.48×
Kansas1,1930.44×
Nevada1,1430.35×
Maine1,1360.93×
West Virginia1,0550.66×
Idaho9100.53×
Nebraska6520.38×
Washington, District of Columbia6140.6×
New Mexico5380.31×
Rhode Island5250.48×
Vermont4010.67×
Hawaii3910.27×
North Dakota3710.53×
Alaska3440.47×
Wyoming3110.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Townsend, Massachusetts audience
BrandAffinityCategory
Alaska2.37×Travel & Leisure
Pillow1.53×Home & Garden
Fairy godmother3.71×Literature
Historic site2.1×Arts & Culture
Governor of Michigan3.45×Politics & Society
Goop2.28×Internet & Social Media
Home staging2.17×Home & Garden
Elsword6.33×Games
Jeep Wagoneer2.15×Cars & Mobility
headspace3.46×Health
HydraFacial2.88×Beauty & Wellness
Hibachi2.71×Food & Beverages
Cherish (group)3.71×Music & Radio
Wok2.22×Food & Beverages
Google Home2.17×Technology & Electronics
Zoo Tycoon (series)6.33×Games
Hipster2.78×Politics & Society
Hayward, California3.04×Travel & Leisure
Hampton University3.09×Business & Career
Corona (band)1.58×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Townsend, Massachusetts audience
TraitClusterScore
DIY MentalityTHRILL1.35
SustainabilityBALANCE1.33
Quality AwarenessPREMIUM1.22
Community OrientationOPEN1.21
Career OrientationPOWER1.21
ExtroversionTHRILL1.2

Worldwide distribution

Worldwide audience distribution share by country for Townsend, Massachusetts
CountryShare
United States75.7%
United Kingdom9.5%
Australia6.0%

See Townsend, Massachusetts audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Townsend, Massachusetts have in United States?

Townsend, Massachusetts has an estimated audience of 342,109 people in United States, concentrated in Tennessee and California.

What is the gender split and age of Townsend, Massachusetts fans?

61.8% of Townsend, Massachusetts fans are female, 38.2% are male, with an average age of 42.4 years.

Which brands do Townsend, Massachusetts fans like most?

Townsend, Massachusetts fans show strongest brand affinity for Alaska (2.37×), Pillow (1.53×), and Fairy godmother (3.71×) over the country average.

Where do Townsend, Massachusetts fans live in United States?

Townsend, Massachusetts fans in United States are most concentrated in Tennessee (reach 32,288), California (reach 26,953), and Georgia (reach 23,348). These three regions account for the largest share of the active audience.

What other brands do Townsend, Massachusetts fans also like?

Beyond Townsend, Massachusetts itself, the audience over-indexes on Pillow (1.53×), Fairy godmother (3.71×), Historic site (2.1×), and Governor of Michigan (3.45×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Townsend, Massachusetts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.