Travel + Leisure Audience in United States
Travel + Leisure has an estimated audience of 1,184,773 people in United States. 56.2% are female, 43.8% are male, average age 44.0. Top brand affinities: Elsword, Israel, Natural rubber, Bank account, Jeep Wagoneer.
Top brand affinities include Elsword, Israel, Natural rubber, with strongest over-indexing on Elsword (40.26× the country average). Demographically, the Travel + Leisure audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Travelling, Sustainability.
Category: Travel & Leisure · Type: Website / Newspaper / Magazine
Demographics of Travel + Leisure fans
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 44.0 |
| Estimated audience size | 1,184,773 |
Audience persona
The typical Travel + Leisure fan in United States is more female, around 44.0 years old, with strong Travelling tendencies and a notable affinity for Elsword.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Elsword | 40.26× | Games |
| Israel | 2.57× | Travel & Leisure |
| Natural rubber | 2.28× | Cars & Mobility |
| Bank account | 2.57× | Business & Career |
| Jeep Wagoneer | 3.55× | Cars & Mobility |
| Kendra Scott | 1.81× | Fashion & Accessoires |
| Meals on Wheels | 3.47× | Food & Beverages |
| Stamp collecting | 2.75× | Home & Garden |
| Regional styles of Mexican music | 1.58× | Music & Radio |
| JDM Cars | 4.37× | Cars & Mobility |
| Mothercare | 1.56× | Kids & Family |
| Cam Ward | 1.72× | Sports |
| Public speaking | 1.7× | Politics & Society |
| Business English | 2.19× | Business & Career |
| UK garage | 2.07× | Music & Radio |
| St. Ives | 5.26× | Travel & Leisure |
| Acoustic music | 1.58× | Music & Radio |
| Kento Yamazaki | 3.75× | Movies & TV |
| Necktie | 1.71× | Fashion & Accessoires |
| Iron Man (film) | 1.6× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 2.18 |
| Sustainability | BALANCE | 2.09 |
| Design Affinity | PREMIUM | 1.83 |
| Sports Activity | POWER | 1.7 |
| Luxury Orientation | PREMIUM | 1.51 |
| LGBTQ+ Identity | OPEN | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.1% |
| Brazil | 5.4% |
| India | 5.3% |
See Travel + Leisure audiences in other countries
More Travel & Leisure audiences in United States
How to read this data
Audience size is the estimated number of people in United States who actively search for Travel + Leisure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.