Treasure trove Audience in United States
Treasure trove has an estimated audience of 516,641 people in United States. 63.2% are female, 36.8% are male, average age 40.9. Top regions: California, Florida, New York. Top brand affinities: Goop, Governor of Michigan, Historic site, Fairy godmother, Wok.
The average Treasure trove fan in United States is 40.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Goop, Governor of Michigan, Historic site, with strongest over-indexing on Goop (4× the country average). Demographically, the Treasure trove audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Type: Topic
Demographics of Treasure trove fans
| Metric | Value |
|---|---|
| Female | 63.2% |
| Male | 36.8% |
| Average age | 40.9 |
| Estimated audience size | 516,641 |
Audience persona
The typical Treasure trove fan in United States is more female, around 40.9 years old, with strong Sustainability tendencies and a notable affinity for Goop.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 53,766 | 0.95× |
| Florida | 46,004 | 1.32× |
| New York | 43,862 | 1.52× |
| Pennsylvania | 36,556 | 2.1× |
| Texas | 33,499 | 0.75× |
| Virginia | 26,702 | 2.12× |
| Illinois | 13,064 | 0.76× |
| North Carolina | 12,710 | 0.82× |
| New Jersey | 12,605 | 0.96× |
| Ohio | 12,446 | 0.78× |
| Washington | 11,363 | 1.1× |
| Michigan | 11,125 | 0.82× |
| Georgia | 11,077 | 0.7× |
| Arizona | 10,758 | 1.02× |
| Massachusetts | 9,878 | 0.97× |
| Kansas | 9,720 | 2.39× |
| Utah | 9,623 | 2.08× |
| Maryland | 9,608 | 1.08× |
| Wisconsin | 7,867 | 1.01× |
| Kentucky | 7,373 | 1.14× |
| Tennessee | 7,213 | 0.7× |
| Oregon | 6,991 | 1.18× |
| Indiana | 6,634 | 0.7× |
| Missouri | 6,203 | 0.74× |
| Minnesota | 5,717 | 0.77× |
| Colorado | 5,643 | 0.69× |
| South Carolina | 4,931 | 0.63× |
| Washington, District of Columbia | 4,713 | 3.04× |
| Oklahoma | 4,625 | 0.81× |
| Connecticut | 4,388 | 0.85× |
| Alabama | 4,158 | 0.58× |
| New Hampshire | 4,080 | 2× |
| Arkansas | 3,997 | 0.94× |
| Louisiana | 3,600 | 0.54× |
| Nevada | 3,070 | 0.61× |
| Iowa | 2,551 | 0.6× |
| Maine | 2,264 | 1.22× |
| Mississippi | 2,249 | 0.53× |
| Hawaii | 1,857 | 0.84× |
| Nebraska | 1,798 | 0.69× |
| West Virginia | 1,795 | 0.75× |
| Idaho | 1,429 | 0.55× |
| New Mexico | 1,391 | 0.54× |
| South Dakota | 1,382 | 1.16× |
| Rhode Island | 1,231 | 0.75× |
| Delaware | 970 | 0.68× |
| Montana | 915 | 0.64× |
| Alaska | 865 | 0.78× |
| North Dakota | 725 | 0.68× |
| Wyoming | 601 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goop | 4× | Internet & Social Media |
| Governor of Michigan | 5.17× | Politics & Society |
| Historic site | 2.95× | Arts & Culture |
| Fairy godmother | 4.65× | Literature |
| Wok | 3.73× | Food & Beverages |
| Grinch | 2.21× | Movies & TV |
| headspace | 4.77× | Health |
| Hibachi | 3.94× | Food & Beverages |
| Vocal harmony | 2.17× | Music & Radio |
| Google Home | 3.07× | Technology & Electronics |
| Hipster | 4.32× | Politics & Society |
| Noodle (Gorillaz) | 1.58× | Music & Radio |
| Grace Slick | 3.83× | Music & Radio |
| Home staging | 2.23× | Home & Garden |
| TV Fanatic | 4.49× | Movies & TV |
| Cherish (group) | 4.59× | Music & Radio |
| Elsword | 6.85× | Games |
| Mathcore | 3.33× | Music & Radio |
| Harlow | 4.53× | Travel & Leisure |
| El Paso County, Colorado | 4.74× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.64 |
| Design Affinity | PREMIUM | 1.59 |
| DIY Mentality | THRILL | 1.41 |
| Family Orientation | CONSERVATISM | 1.27 |
| Quality Awareness | PREMIUM | 1.27 |
| Community Orientation | OPEN | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 45.2% |
| Brazil | 22.3% |
| United Kingdom | 8.2% |
See Treasure trove audiences in other countries
More audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Treasure trove have in United States?
Treasure trove has an estimated audience of 516,641 people in United States, concentrated in California and Florida.
What is the gender split and age of Treasure trove fans?
63.2% of Treasure trove fans are female, 36.8% are male, with an average age of 40.9 years.
Which brands do Treasure trove fans like most?
Treasure trove fans show strongest brand affinity for Goop (4×), Governor of Michigan (5.17×), and Historic site (2.95×) over the country average.
Where do Treasure trove fans live in United States?
Treasure trove fans in United States are most concentrated in California (reach 53,766), Florida (reach 46,004), and New York (reach 43,862). These three regions account for the largest share of the active audience.
What other brands do Treasure trove fans also like?
Beyond Treasure trove itself, the audience over-indexes on Governor of Michigan (5.17×), Historic site (2.95×), Fairy godmother (4.65×), and Wok (3.73×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Treasure trove. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.