Trust (social sciences) Audience in United States
Trust (social sciences) has an estimated audience of 3,627,994 people in United States. 55.2% are female, 44.8% are male, average age 43.2. Top brand affinities: Lulu 黃路梓茵, Elsword, Grinch, Israel, Natural rubber.
Top brand affinities include Lulu 黃路梓茵, Elsword, Grinch, with strongest over-indexing on Lulu 黃路梓茵 (3.85× the country average). Demographically, the Trust (social sciences) audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Risk Appetite, Family Orientation.
Category: Politics & Society · Type: Topic
Demographics of Trust (social sciences) fans
| Metric | Value |
|---|---|
| Female | 55.2% |
| Male | 44.8% |
| Average age | 43.2 |
| Estimated audience size | 3,627,994 |
Audience persona
The typical Trust (social sciences) fan in United States is more female, around 43.2 years old, with strong Risk Appetite tendencies and a notable affinity for Lulu 黃路梓茵.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lulu 黃路梓茵 | 3.85× | Movies & TV |
| Elsword | 15× | Games |
| Grinch | 3.44× | Movies & TV |
| Israel | 1.7× | Travel & Leisure |
| Natural rubber | 1.56× | Cars & Mobility |
| Goop | 3.85× | Internet & Social Media |
| Captain America (1990 film) | 3.17× | Movies & TV |
| Home staging | 3.65× | Home & Garden |
| Chromebook | 3.85× | Technology & Electronics |
| Vocal harmony | 2.96× | Music & Radio |
| Historic site | 2.69× | Arts & Culture |
| Google Home | 3.85× | Technology & Electronics |
| Wok | 3.85× | Food & Beverages |
| Jesse Plemons | 1.92× | Movies & TV |
| Jeep Wagoneer | 3.09× | Cars & Mobility |
| Kendra Scott | 1.57× | Fashion & Accessoires |
| Governor of Michigan | 3.85× | Politics & Society |
| Hibachi | 3.85× | Food & Beverages |
| Nebraska Cornhuskers football | 1.69× | Sports |
| Grace Slick | 3.85× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.48 |
| Family Orientation | CONSERVATISM | 1.28 |
| Need for Security | CONSERVATISM | 1.27 |
| Quality Awareness | PREMIUM | 1.25 |
| Career Orientation | POWER | 1.22 |
| Price Sensitivity | PREMIUM | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.2% |
| United Kingdom | 7.6% |
| India | 3.8% |
See Trust (social sciences) audiences in other countries
- Trust (social sciences) — Germany
- Trust (social sciences) — United Kingdom
- Trust (social sciences) — France
- Trust (social sciences) — Italy
- Trust (social sciences) — Spain
- Trust (social sciences) — Brazil
- Trust (social sciences) — Japan
- Trust (social sciences) — South Korea
- Trust (social sciences) — India
More Politics & Society audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Trust (social sciences). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.