Rascasse Audience Intelligence

Twilight (2008 film) Audience in United States

A data profile of the people who buy, follow and care about Twilight (2008 film) in United States — modelled from more than twelve digital signal sources. Twilight (2008 film) has an estimated audience of 6,692,898 people in United States.

#133among Movie / TV Show / Series in United States#461in Movies & TV

The average Twilight (2008 film) fan in United States is 34.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dylan O'Brien, Cameron Boyce, Superman, with strongest over-indexing on Dylan O'Brien (6.63× the country average).

Demographically, the Twilight (2008 film) audience skews more female with an average age of 34.5, and over-indexes on personality traits such as Patriotism, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Twilight (2008 film) fan in United States is more female, around 34.5 years old, with strong Patriotism tendencies and a notable affinity for Dylan O'Brien.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Twilight (2008 film) profile in United States.

Audience size
6.7M
in United States
Gender
77.3%♀
22.7% male
Age
34.5
average years
Country rank
#5217
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-39%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Twilight (2008 film) viewers

77.3% are female, 22.7% are male, average age 34.5.

Fig. 02

Gender split

77.3%
Female
22.7%
Male
Demographic split for Twilight (2008 film) audience in United States
MetricValue
Female77.3%
Male22.7%
Average age34.5
Estimated audience size6,692,898
Fig. 03

Age distribution

Ø 34.5
average years
Age distribution of the Twilight (2008 film) audience in United States
Age bracketShare%
16-1932%
20-2921%
30-3919%
40-4916%
50+12%
Fig. 04

Worldwide distribution

36.7%

of the worldwide Twilight (2008 film) audience comes from United States.

Worldwide audience distribution share by country for Twilight (2008 film)
CountryShare
United States36.7%
United Kingdom7.0%
Japan6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Twilight (2008 film) audience in United States is strongest.

Fig. 05

Top regions by affinity

Twilight (2008 film) fans by region: top regions in United States
#RegionReachAffinity×
01Utah~100K1.52×
02Arizona~200K1.47×
03New Mexico~50K1.39×
04Oklahoma~100K1.34×
05Idaho~50K1.30×
06Alaska~20K1.29×
07Oregon~100K1.27×
08Washington~200K1.25×
09Arkansas~80K1.24×
10Texas~800K1.22×
11Alabama~100K1.20×
12Tennessee~200K1.14×
13Kentucky~100K1.14×
14Nevada~80K1.14×
15West Virginia~40K1.12×
16California~900K1.10×
17Kansas~60K1.09×
18Colorado~100K1.08×
19Missouri~100K1.06×
20Mississippi~70K1.06×
21Montana~20K1.05×
22Indiana~100K1.04×
23Wyoming~10K1.03×
24Louisiana~100K1.02×
25Georgia~200K1.01×
26North Carolina~200K0.98×
27Nebraska~40K0.97×
28Illinois~200K0.95×
29Ohio~200K0.94×
30South Dakota~20K0.94×
31Michigan~200K0.93×
32South Carolina~100K0.93×
33North Dakota~10K0.93×
34Wisconsin~100K0.90×
35Iowa~60K0.90×
36Florida~400K0.88×
37Pennsylvania~200K0.85×
38Virginia~200K0.83×
39Hawaii~30K0.83×
40Maryland~100K0.80×
41Minnesota~90K0.80×
42Maine~20K0.78×
43Connecticut~60K0.75×
44Delaware~20K0.75×
45New Hampshire~20K0.73×
46New York~300K0.72×
47Rhode Island~20K0.72×
48New Jersey~100K0.71×
49Massachusetts~100K0.68×
50Washington, District of Columbia~10K0.59×
Fig. 06

Affinity by region

Affinity by region — Twilight (2008 film), United States
0.59×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Twilight (2008 film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Twilight (2008 film) audience
#·InterestCategoryAffinity×
01Wallace and GromitMovies & TV11.40×
02The Twilight Saga (film series)Movies & TV11.07×
03Cameron BoyceMovies & TV10.63×
04Debby RyanMovies & TV9.05×
05Dylan O'BrienMovies & TV6.63×
06Eyes Wide ShutMovies & TV6.16×
07Twilight (series)Movies & TV5.58×
08FedEx OfficeBusiness & Career5.38×
09Young-adult fictionLiterature4.58×
10Jensen AcklesMovies & TV4.50×
11GoodreadsLiterature4.05×
12Barnes & NobleLiterature3.60×
13Stranger ThingsMovies & TV2.30×
14Britney SpearsMusic & Radio2.17×
15BatmanMovies & TV1.99×
16BeetlejuiceMovies & TV1.93×
17SupermanMovies & TV1.81×
18Harry PotterMovies & TV1.81×
19Taylor SwiftMusic & Radio1.81×
20GeneticsKids & Family1.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Twilight (2008 film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Twilight (2008 film) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.40×
ExtroversionTHRILL1.35×
MindfulnessBALANCE1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Twilight (2008 film) audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.78×
Family OrientationCONSERVATISM0.85×
Pet OwnershipJOY0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Twilight (2008 film) have in United States?

Twilight (2008 film) has an estimated audience of 6,692,898 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Twilight (2008 film) viewers?

77.3% of Twilight (2008 film) fans are female, 22.7% are male, with an average age of 34.5 years.

03

Which brands do Twilight (2008 film) fans like most?

Twilight (2008 film) fans show strongest brand affinity for Dylan O'Brien (6.63×), Cameron Boyce (10.63×), and Superman (1.81×) over the country average.

04

Where do Twilight (2008 film) fans live in United States?

Twilight (2008 film) fans in United States are most concentrated in California (reach ~900K), Texas (reach ~800K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Twilight (2008 film) fans also like?

Beyond Twilight (2008 film) itself, the audience over-indexes on Cameron Boyce (10.63×), Superman (1.81×), Debby Ryan (9.05×), and Barnes & Noble (3.6×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Twilight (2008 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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