Twilight (2008 film) Audience in United States

Twilight (2008 film) logo

Twilight (2008 film) has an estimated audience of 7,445,797 people in United States. 77.3% are female, 22.7% are male, average age 34.5. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, Throne of Glass, Combat sport.

The average Twilight (2008 film) fan in United States is 34.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Twilight (2008 film) audience skews more female with an average age of 34.5, and over-indexes on personality traits such as Extroversion, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Twilight (2008 film) fans

Demographic split for Twilight (2008 film) audience in United States
MetricValue
Female77.3%
Male22.7%
Average age34.5
Estimated audience size7,445,797

Audience persona

The typical Twilight (2008 film) fan in United States is more female, around 34.5 years old, with strong Extroversion tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Twilight (2008 film) in United States
RegionReachAffinity
California948,5811.16×
Texas831,0721.3×
Florida459,6320.91×
New York308,3070.74×
Illinois246,5550.99×
Georgia238,8991.04×
North Carolina226,6701.01×
Arizona225,4501.48×
Ohio219,6290.96×
Pennsylvania217,6810.87×
Washington189,4261.27×
Michigan185,0250.95×
Tennessee174,3211.17×
Virginia152,4360.84×
Indiana146,0451.07×
New Jersey138,1690.73×
Colorado131,3271.12×
Missouri128,3351.07×
Alabama123,9681.19×
Oklahoma112,2461.36×
Oregon109,5901.28×
Kentucky106,9091.15×
South Carolina105,0450.94×
Utah104,0641.56×
Wisconsin101,7430.91×
Maryland100,9950.79×
Massachusetts100,1400.68×
Louisiana98,1741.02×
Minnesota86,7380.81×
Nevada83,1381.15×
Arkansas75,1871.23×
Kansas65,1591.11×
Mississippi63,2881.03×
Connecticut55,1310.74×
Iowa54,3670.89×
New Mexico51,2761.37×
Idaho48,3371.29×
West Virginia36,8821.06×
Nebraska35,9640.96×
Hawaii25,8740.81×
Montana21,0691.02×
New Hampshire20,6530.7×
Maine20,0060.75×
Alaska18,9401.19×
Rhode Island15,8150.67×
South Dakota15,3300.89×
Delaware14,5250.71×
North Dakota13,4590.88×
Washington, District of Columbia12,5030.56×
Wyoming10,7310.97×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Twilight (2008 film) audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore17.5×Music & Radio
Google Home11.64×Technology & Electronics
Throne of Glass11.4×Literature
Combat sport1.97×Sports
Huddle (software)11.4×Technology & Electronics
The Historian16.48×Literature
Grace Slick9.17×Music & Radio
Bank account2.43×Business & Career
Google Photos2.02×Technology & Electronics
Home staging4.19×Home & Garden
Jingoism1.67×Politics & Society
Eurail16.57×Cars & Mobility
Goop3.31×Internet & Social Media
Grinch2.48×Movies & TV
Parral, Chihuahua9.05×Travel & Leisure
JDSU1.79×Business & Career
College of the Holy Cross8.45×Business & Career
Hocus Pocus2.6×Movies & TV
Monogram2.07×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Twilight (2008 film) audience
TraitClusterScore
ExtroversionTHRILL1.44
MindfulnessBALANCE1.2
CreativityOPEN1.19
Early Adopter MentalityPOWER1.18
Design AffinityPREMIUM1.12
Sports ActivityPOWER1.1

Worldwide distribution

Worldwide audience distribution share by country for Twilight (2008 film)
CountryShare
United States42.6%
United Kingdom7.4%
Japan6.8%

See Twilight (2008 film) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Twilight (2008 film) have in United States?

Twilight (2008 film) has an estimated audience of 7,445,797 people in United States, concentrated in California and Texas.

What is the gender split and age of Twilight (2008 film) fans?

77.3% of Twilight (2008 film) fans are female, 22.7% are male, with an average age of 34.5 years.

Which brands do Twilight (2008 film) fans like most?

Twilight (2008 film) fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (17.5×), and Google Home (11.64×) over the country average.

Where do Twilight (2008 film) fans live in United States?

Twilight (2008 film) fans in United States are most concentrated in California (reach 948,581), Texas (reach 831,072), and Florida (reach 459,632). These three regions account for the largest share of the active audience.

What other brands do Twilight (2008 film) fans also like?

Beyond Twilight (2008 film) itself, the audience over-indexes on Mathcore (17.5×), Google Home (11.64×), Throne of Glass (11.4×), and Combat sport (1.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Twilight (2008 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.