United States Youth Soccer Association Audience in United States

United States Youth Soccer Association has an estimated audience of 295,865 people in United States. 42.2% are female, 57.8% are male, average age 35.3. Top regions: Texas, Florida, New York. Top brand affinities: Lego City, FC Bayern Munich, Borussia Dortmund, PSV Eindhoven, Autism Awareness.

The average United States Youth Soccer Association fan in United States is 35.3 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, Florida, New York. Top brand affinities include Lego City, FC Bayern Munich, Borussia Dortmund, with strongest over-indexing on Lego City (155.31× the country average). Demographically, the United States Youth Soccer Association audience skews more male with an average age of 35.3, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: NGO / Political Party · Subtype: Soccer

Demographics of United States Youth Soccer Association fans

Demographic split for United States Youth Soccer Association audience in United States
MetricValue
Female42.2%
Male57.8%
Average age35.3
Estimated audience size295,865

Audience persona

The typical United States Youth Soccer Association fan in United States is more male, around 35.3 years old, with strong Risk Appetite tendencies and a notable affinity for Lego City.

Top regions in United States

Top regions ranked by reach for United States Youth Soccer Association in United States
RegionReachAffinity
Texas19,2520.76×
Florida17,0970.85×
New York16,4220.99×
New Jersey15,3282.04×
California13,4790.41×
Pennsylvania12,8481.29×
Illinois10,7111.09×
Virginia9,2821.29×
Ohio8,6450.95×
Maryland7,2951.43×
North Carolina6,4970.73×
Michigan5,9720.77×
Missouri5,7981.22×
Massachusetts5,7390.98×
Wisconsin5,5951.26×
Indiana5,2140.96×
Georgia4,9690.55×
Tennessee4,8040.81×
Utah4,2301.6×
Kansas4,1541.78×
Washington4,0680.69×
Minnesota3,9240.93×
Arizona3,8240.63×
Connecticut3,6471.23×
South Carolina3,3570.75×
Oregon3,1510.93×
Oklahoma3,0120.92×
Mississippi2,9081.19×
Louisiana2,6690.7×
Kentucky2,4070.65×
Colorado2,3660.51×
West Virginia1,9251.4×
Arkansas1,8910.78×
Alabama1,7190.42×
Iowa1,5370.63×
Nevada1,5280.53×
Nebraska1,4450.97×
Idaho1,3800.93×
Hawaii1,2380.97×
Alaska1,0651.68×
Delaware1,0051.23×
South Dakota9951.46×
Washington, District of Columbia9261.04×
New Hampshire9170.79×
Maine9150.86×
North Dakota8341.37×
Rhode Island8190.87×
Montana7980.97×
Wyoming7421.69×
New Mexico7360.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for United States Youth Soccer Association audience
BrandAffinityCategory
Lego City155.31×Kids & Family
FC Bayern Munich25.29×Sports
Borussia Dortmund41.86×Sports
PSV Eindhoven77.5×Sports
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Glass recycling134.79×Home & Garden
United States national football team28.7×Sports
Manchester City F.C.14.5×Sports
FIFA World Cup6.06×Sports
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
A.C. Milan14.94×Sports
Paris Saint-Germain13.78×Sports
Manchester United F.C.8.49×Sports
Diorama34×Kids & Family
FIFA Club World Cup20×Sports
Income tax13.19×Business & Career
Online learning community18.81×Business & Career
Inter Milan13.89×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by United States Youth Soccer Association audience
TraitClusterScore
Risk AppetiteTHRILL3.05
Luxury OrientationPREMIUM2.34
Design AffinityPREMIUM1.39
Early Adopter MentalityPOWER1.35
SustainabilityBALANCE1.3
Sports ActivityPOWER1.23

Worldwide distribution

Worldwide audience distribution share by country for United States Youth Soccer Association
CountryShare
United States90.6%
Switzerland1.3%
Indonesia1.2%

See United States Youth Soccer Association audiences in other countries

More Soccer audiences in United States

Frequently asked questions

How many fans does United States Youth Soccer Association have in United States?

United States Youth Soccer Association has an estimated audience of 295,865 people in United States, concentrated in Texas and Florida.

What is the gender split and age of United States Youth Soccer Association fans?

42.2% of United States Youth Soccer Association fans are female, 57.8% are male, with an average age of 35.3 years.

Which brands do United States Youth Soccer Association fans like most?

United States Youth Soccer Association fans show strongest brand affinity for Lego City (155.31×), FC Bayern Munich (25.29×), and Borussia Dortmund (41.86×) over the country average.

Where do United States Youth Soccer Association fans live in United States?

United States Youth Soccer Association fans in United States are most concentrated in Texas (reach 19,252), Florida (reach 17,097), and New York (reach 16,422). These three regions account for the largest share of the active audience.

What other brands do United States Youth Soccer Association fans also like?

Beyond United States Youth Soccer Association itself, the audience over-indexes on FC Bayern Munich (25.29×), Borussia Dortmund (41.86×), PSV Eindhoven (77.5×), and Autism Awareness (19.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for United States Youth Soccer Association. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.