Rascasse Audience Intelligence

University of Phoenix Stadium Audience in United States

A data profile of the people who buy, follow and care about University of Phoenix Stadium in United States — modelled from more than twelve digital signal sources. University of Phoenix Stadium has an estimated audience of 354,802 people in United States.

#97among Stadium in United States#5043among POI in United States#4412in Sports

The average University of Phoenix Stadium fan in United States is 41.5 years old, more male, and lives primarily in Arizona.

The audience is concentrated in Arizona, California, Texas.

Top brand affinities include Ariel Winter, Christopher Lloyd, Adam DeVine, with strongest over-indexing on Ariel Winter (39.85× the country average).

Demographically, the University of Phoenix Stadium audience skews more male with an average age of 41.5, and over-indexes on personality traits such as Patriotism, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical University of Phoenix Stadium fan in United States is more male, around 41.5 years old, with strong Patriotism tendencies and a notable affinity for Ariel Winter.

Category: Sports · Type: POI · Subtype: Stadium

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the University of Phoenix Stadium profile in United States.

Audience size
355K
in United States
Gender
44.2%♀
55.8% male
Age
41.5
average years
Country rank
#44307
POI in United States
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of University of Phoenix Stadium fans

44.2% are female, 55.8% are male, average age 41.5.

Fig. 02

Gender split

44.2%
Female
55.8%
Male
Demographic split for University of Phoenix Stadium audience in United States
MetricValue
Female44.2%
Male55.8%
Average age41.5
Estimated audience size354,802
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the University of Phoenix Stadium audience in United States
Age bracketShare%
16-1915%
20-2917%
30-3920%
40-4923%
50+25%
Fig. 04

Worldwide distribution

93.8%

of the worldwide University of Phoenix Stadium audience comes from United States.

Worldwide audience distribution share by country for University of Phoenix Stadium
CountryShare
United States93.8%
Germany4.3%
Mexico1.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the University of Phoenix Stadium audience in United States is strongest.

Fig. 05

Top regions by affinity

University of Phoenix Stadium fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~100K13.63×
02Idaho~4K2.17×
03New Mexico~4K2.01×
04Nevada~4K1.30×
05Utah~3K1.10×
06North Dakota<1K1.06×
07Montana~1K1.03×
08Pennsylvania~10K0.97×
09South Dakota<1K0.96×
10Nebraska~2K0.89×
11Indiana~6K0.88×
12Connecticut~3K0.88×
13California~30K0.86×
14Colorado~5K0.86×
15Minnesota~4K0.86×
16Iowa~2K0.84×
17Alaska<1K0.79×
18Alabama~4K0.77×
19Vermont<1K0.77×
20Illinois~9K0.76×
21Delaware<1K0.74×
22New Jersey~7K0.73×
23Rhode Island<1K0.73×
24Kansas~2K0.72×
25Hawaii~1K0.72×
26Washington, District of Columbia<1K0.72×
27Michigan~7K0.71×
28North Carolina~7K0.69×
29Oregon~3K0.69×
30Washington~5K0.68×
31West Virginia~1K0.67×
32New Hampshire<1K0.67×
33Ohio~7K0.65×
34Wisconsin~3K0.65×
35Kentucky~3K0.65×
36Maine<1K0.64×
37Texas~20K0.62×
38Florida~10K0.62×
39Massachusetts~4K0.62×
40Virginia~5K0.60×
41Georgia~6K0.59×
42Tennessee~4K0.59×
43Missouri~3K0.59×
44South Carolina~3K0.59×
45Mississippi~2K0.59×
46Maryland~4K0.58×
47Arkansas~2K0.58×
48Oklahoma~2K0.57×
49Louisiana~2K0.53×
50New York~10K0.52×
Fig. 06

Affinity by region

Affinity by region — University of Phoenix Stadium, United States
0.52×1.00×13.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the University of Phoenix Stadium audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for University of Phoenix Stadium audience
#·InterestCategoryAffinity×
01Ariel WinterMovies & TV39.85×
02Christopher LloydMovies & TV24.03×
03Nat King ColeMusic & Radio21.87×
04Adam DeVineMovies & TV19.47×
05Billie HolidayMusic & Radio18.46×
06Ella FitzgeraldMusic & Radio16.92×
07The Green MileMovies & TV13.71×
08The X-FilesMovies & TV12.34×
09Patrick StewartMovies & TV10.37×
10Bella ThorneMovies & TV9.59×
11Viggo MortensenMovies & TV8.98×
12Barbra StreisandMusic & Radio7.65×
13Peyton ManningSports7.61×
14Sustainable energyHome & Garden4.52×
15PoliticoPolitics & Society4.45×
16Anne HathawayMovies & TV4.03×
17Renewable energyBusiness & Career3.81×
18FedExBusiness & Career3.34×
19Mortgage loansBusiness & Career2.09×
20PinterestInternet & Social Media1.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the University of Phoenix Stadium audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by University of Phoenix Stadium audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.05×
SustainabilityBALANCE1.64×
Family OrientationCONSERVATISM1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by University of Phoenix Stadium audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.72×
Pet OwnershipJOY0.77×
Healthy LifestyleBALANCE0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does University of Phoenix Stadium have in United States?

University of Phoenix Stadium has an estimated audience of 354,802 people in United States, concentrated in Arizona and California.

02

What is the gender split and age of University of Phoenix Stadium fans?

44.2% of University of Phoenix Stadium fans are female, 55.8% are male, with an average age of 41.5 years.

03

Which brands do University of Phoenix Stadium fans like most?

University of Phoenix Stadium fans show strongest brand affinity for Ariel Winter (39.85×), Christopher Lloyd (24.03×), and Adam DeVine (19.47×) over the country average.

04

Where do University of Phoenix Stadium fans live in United States?

University of Phoenix Stadium fans in United States are most concentrated in Arizona (reach ~100K), California (reach ~30K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do University of Phoenix Stadium fans also like?

Beyond University of Phoenix Stadium itself, the audience over-indexes on Christopher Lloyd (24.03×), Adam DeVine (19.47×), Billie Holiday (18.46×), and Nat King Cole (21.87×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See University of Phoenix Stadium audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for University of Phoenix Stadium. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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