University of Phoenix Stadium Audience in United States

University of Phoenix Stadium logo

University of Phoenix Stadium has an estimated audience of 370,062 people in United States. 62.9% are female, 37.1% are male, average age 46.4. Top regions: Arizona, California, Texas. Top brand affinities: Christopher Lloyd, Ariel Winter, Autism Awareness, Diabetes mellitus awareness, Adam DeVine.

The average University of Phoenix Stadium fan in United States is 46.4 years old, more female, and lives primarily in Arizona. The audience is concentrated in Arizona, California, Texas. Top brand affinities include Christopher Lloyd, Ariel Winter, Autism Awareness, with strongest over-indexing on Christopher Lloyd (56.19× the country average). Demographically, the University of Phoenix Stadium audience skews more female with an average age of 46.4, and over-indexes on personality traits such as Tradition, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: POI · Subtype: Stadium

Demographics of University of Phoenix Stadium fans

Demographic split for University of Phoenix Stadium audience in United States
MetricValue
Female62.9%
Male37.1%
Average age46.4
Estimated audience size370,062

Audience persona

The typical University of Phoenix Stadium fan in United States is more female, around 46.4 years old, with strong Tradition tendencies and a notable affinity for Christopher Lloyd.

Top regions in United States

Top regions ranked by reach for University of Phoenix Stadium in United States
RegionReachAffinity
Arizona104,90113.88×
California36,9050.91×
Texas20,6080.65×
Florida15,6040.62×
Pennsylvania12,4331×
New York11,0400.53×
Illinois9,7030.79×
North Carolina7,8250.7×
Ohio7,4330.65×
New Jersey6,9830.74×
Michigan6,9020.71×
Georgia6,6850.59×
Indiana6,1290.91×
Virginia5,3390.59×
Colorado5,1340.88×
Washington5,0130.68×
Nevada4,7721.33×
Minnesota4,6380.87×
Massachusetts4,4110.6×
Tennessee4,1840.56×
Idaho4,1132.22×
Alabama3,8550.75×
New Mexico3,7652.03×
Utah3,6971.12×
Wisconsin3,5050.63×
Maryland3,4940.55×
Missouri3,3680.56×
Connecticut3,2230.87×
South Carolina3,0750.55×
Kentucky2,8080.61×
Oregon2,7770.65×
Iowa2,4420.8×
Louisiana2,0650.43×
Oklahoma1,9820.48×
Kansas1,9480.67×
Nebraska1,5710.85×
Arkansas1,3390.44×
Mississippi1,2350.41×
Montana1,0311×
Hawaii9480.6×
West Virginia8130.47×
New Hampshire7460.51×
South Dakota7330.86×
North Dakota7320.96×
Washington, District of Columbia6900.62×
Rhode Island6350.54×
Delaware5790.57×
Maine5260.4×
Wyoming3850.7×
Alaska3830.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for University of Phoenix Stadium audience
BrandAffinityCategory
Christopher Lloyd56.19×Movies & TV
Ariel Winter38.08×Movies & TV
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Adam DeVine32.44×Movies & TV
Barbra Streisand21.02×Music & Radio
Microblogging12.67×Technology & Electronics
Yankee Stadium39.51×Sports
Singer-songwriter5.51×Music & Radio
Capital One5.03×Business & Career
Patrick Stewart24.51×Movies & TV
Frank Sinatra15.44×Music & Radio
Income tax13.19×Business & Career
Hozier (musician)22.25×Music & Radio
MSN4.19×News
William Shatner12.13×Movies & TV
Diane Keaton5.42×Movies & TV
Google Maps3.37×Internet & Social Media
Nat King Cole24.64×Music & Radio
Pacific Rim (film)17.23×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by University of Phoenix Stadium audience
TraitClusterScore
TraditionCONSERVATISM1.61
Community OrientationOPEN1.58
PatriotismCONSERVATISM1.44
LGBTQ+ IdentityOPEN1.41
IndulgenceJOY1.26
MindfulnessBALANCE1.25

Worldwide distribution

Worldwide audience distribution share by country for University of Phoenix Stadium
CountryShare
United States95.7%
Germany2.4%
Mexico1.0%

See University of Phoenix Stadium audiences in other countries

More Stadium audiences in United States

Frequently asked questions

How many fans does University of Phoenix Stadium have in United States?

University of Phoenix Stadium has an estimated audience of 370,062 people in United States, concentrated in Arizona and California.

What is the gender split and age of University of Phoenix Stadium fans?

62.9% of University of Phoenix Stadium fans are female, 37.1% are male, with an average age of 46.4 years.

Which brands do University of Phoenix Stadium fans like most?

University of Phoenix Stadium fans show strongest brand affinity for Christopher Lloyd (56.19×), Ariel Winter (38.08×), and Autism Awareness (19.03×) over the country average.

Where do University of Phoenix Stadium fans live in United States?

University of Phoenix Stadium fans in United States are most concentrated in Arizona (reach 104,901), California (reach 36,905), and Texas (reach 20,608). These three regions account for the largest share of the active audience.

What other brands do University of Phoenix Stadium fans also like?

Beyond University of Phoenix Stadium itself, the audience over-indexes on Ariel Winter (38.08×), Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Adam DeVine (32.44×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for University of Phoenix Stadium. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.