Veritas Audience in United States
Veritas has an estimated audience of 555,617 people in United States. 57.1% are female, 42.9% are male, average age 40.3. Top regions: California, Texas, Ohio. Top brand affinities: JYSK, Massimo Dutti, Lego Ninjago, Oysho, Fernando Alonso.
The average Veritas fan in United States is 40.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Ohio. Top brand affinities include JYSK, Massimo Dutti, Lego Ninjago, with strongest over-indexing on JYSK (73.55× the country average). Demographically, the Veritas audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Supermarket
Demographics of Veritas fans
| Metric | Value |
|---|---|
| Female | 57.1% |
| Male | 42.9% |
| Average age | 40.3 |
| Estimated audience size | 555,617 |
Audience persona
The typical Veritas fan in United States is more female, around 40.3 years old, with strong Luxury Orientation tendencies and a notable affinity for JYSK.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 67,122 | 1.1× |
| Texas | 44,609 | 0.93× |
| Ohio | 33,970 | 1.98× |
| New York | 33,054 | 1.06× |
| Florida | 30,846 | 0.82× |
| Virginia | 25,338 | 1.87× |
| Georgia | 19,319 | 1.13× |
| Michigan | 19,310 | 1.33× |
| North Carolina | 17,733 | 1.06× |
| Massachusetts | 16,224 | 1.48× |
| Illinois | 15,211 | 0.82× |
| Missouri | 14,230 | 1.59× |
| Pennsylvania | 13,469 | 0.72× |
| Tennessee | 12,863 | 1.15× |
| New Jersey | 12,313 | 0.87× |
| South Carolina | 11,765 | 1.41× |
| Arizona | 10,657 | 0.94× |
| Washington | 9,404 | 0.84× |
| Colorado | 9,377 | 1.07× |
| Indiana | 8,462 | 0.83× |
| Iowa | 7,932 | 1.73× |
| Kansas | 7,532 | 1.72× |
| Maryland | 7,476 | 0.78× |
| Nevada | 7,445 | 1.39× |
| Minnesota | 7,291 | 0.92× |
| Wisconsin | 7,014 | 0.84× |
| Oregon | 5,523 | 0.87× |
| Alabama | 5,439 | 0.7× |
| Kentucky | 5,374 | 0.77× |
| Louisiana | 5,175 | 0.72× |
| Connecticut | 4,661 | 0.84× |
| Oklahoma | 4,582 | 0.74× |
| Utah | 3,976 | 0.8× |
| Mississippi | 3,484 | 0.76× |
| Arkansas | 3,204 | 0.7× |
| Nebraska | 2,712 | 0.97× |
| Idaho | 2,385 | 0.86× |
| Vermont | 2,321 | 2.38× |
| Washington, District of Columbia | 2,211 | 1.32× |
| New Hampshire | 1,756 | 0.8× |
| West Virginia | 1,726 | 0.67× |
| New Mexico | 1,602 | 0.58× |
| Maine | 1,507 | 0.76× |
| Hawaii | 1,463 | 0.61× |
| Rhode Island | 1,391 | 0.79× |
| Montana | 1,138 | 0.74× |
| Alaska | 1,058 | 0.89× |
| Delaware | 940 | 0.61× |
| South Dakota | 765 | 0.6× |
| North Dakota | 679 | 0.59× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| JYSK | 73.55× | Home & Garden |
| Massimo Dutti | 37.3× | Shopping |
| Lego Ninjago | 36.58× | Kids & Family |
| Oysho | 30.97× | Fashion & Accessoires |
| Fernando Alonso | 29.83× | Sports |
| Kia Sportage | 18.58× | Cars & Mobility |
| Ayrton Senna | 28.1× | Sports |
| Nico Rosberg | 47.36× | Sports |
| Disneyland Paris | 8.55× | Travel & Leisure |
| Los Angeles Dodgers | 4.9× | Sports |
| Tenerife | 25.43× | Travel & Leisure |
| Kimi Räikkönen | 30.07× | Sports |
| Personal care | 2.19× | Health |
| ULTA Beauty | 2.52× | Beauty & Wellness |
| Jeep Grand Cherokee | 5.22× | Cars & Mobility |
| Honda HR-V | 11.99× | Cars & Mobility |
| Los Angeles Lakers | 2.43× | Sports |
| Houston Astros | 3.85× | Sports |
| Livemusic | 2.38× | Music & Radio |
| Modern art | 2.59× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.88 |
| LGBTQ+ Identity | OPEN | 1.66 |
| Pet Ownership | JOY | 1.57 |
| Design Affinity | PREMIUM | 1.42 |
| Early Adopter Mentality | POWER | 1.37 |
| Indulgence | JOY | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 25.1% |
| Belgium | 22.7% |
| United States | 9.9% |
See Veritas audiences in other countries
More Supermarket audiences in United States
- Walmart (94,971,264)
- Costco (72,175,459)
- Whole Foods Market (63,309,537)
- Aldi (62,997,749)
- J. C. Penney (37,630,906)
Frequently asked questions
How many fans does Veritas have in United States?
Veritas has an estimated audience of 555,617 people in United States, concentrated in California and Texas.
What is the gender split and age of Veritas fans?
57.1% of Veritas fans are female, 42.9% are male, with an average age of 40.3 years.
Which brands do Veritas fans like most?
Veritas fans show strongest brand affinity for JYSK (73.55×), Massimo Dutti (37.3×), and Lego Ninjago (36.58×) over the country average.
Where do Veritas fans live in United States?
Veritas fans in United States are most concentrated in California (reach 67,122), Texas (reach 44,609), and Ohio (reach 33,970). These three regions account for the largest share of the active audience.
What other brands do Veritas fans also like?
Beyond Veritas itself, the audience over-indexes on Massimo Dutti (37.3×), Lego Ninjago (36.58×), Oysho (30.97×), and Fernando Alonso (29.83×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Veritas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.