Veritas Audience in United States

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Veritas has an estimated audience of 555,617 people in United States. 57.1% are female, 42.9% are male, average age 40.3. Top regions: California, Texas, Ohio. Top brand affinities: Regional styles of Mexican music, Natural rubber, Bank account, Elsword, Electrolyte.

The average Veritas fan in United States is 40.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Ohio. Top brand affinities include Regional styles of Mexican music, Natural rubber, Bank account, with strongest over-indexing on Regional styles of Mexican music (7.64× the country average). Demographically, the Veritas audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Supermarket

Demographics of Veritas fans

Demographic split for Veritas audience in United States
MetricValue
Female57.1%
Male42.9%
Average age40.3
Estimated audience size555,617

Audience persona

The typical Veritas fan in United States is more female, around 40.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Regional styles of Mexican music.

Top regions in United States

Top regions ranked by reach for Veritas in United States
RegionReachAffinity
California67,1221.1×
Texas44,6090.93×
Ohio33,9701.98×
New York33,0541.06×
Florida30,8460.82×
Virginia25,3381.87×
Georgia19,3191.13×
Michigan19,3101.33×
North Carolina17,7331.06×
Massachusetts16,2241.48×
Illinois15,2110.82×
Missouri14,2301.59×
Pennsylvania13,4690.72×
Tennessee12,8631.15×
New Jersey12,3130.87×
South Carolina11,7651.41×
Arizona10,6570.94×
Washington9,4040.84×
Colorado9,3771.07×
Indiana8,4620.83×
Iowa7,9321.73×
Kansas7,5321.72×
Maryland7,4760.78×
Nevada7,4451.39×
Minnesota7,2910.92×
Wisconsin7,0140.84×
Oregon5,5230.87×
Alabama5,4390.7×
Kentucky5,3740.77×
Louisiana5,1750.72×
Connecticut4,6610.84×
Oklahoma4,5820.74×
Utah3,9760.8×
Mississippi3,4840.76×
Arkansas3,2040.7×
Nebraska2,7120.97×
Idaho2,3850.86×
Vermont2,3212.38×
Washington, District of Columbia2,2111.32×
New Hampshire1,7560.8×
West Virginia1,7260.67×
New Mexico1,6020.58×
Maine1,5070.76×
Hawaii1,4630.61×
Rhode Island1,3910.79×
Montana1,1380.74×
Alaska1,0580.89×
Delaware9400.61×
South Dakota7650.6×
North Dakota6790.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Veritas audience
BrandAffinityCategory
Regional styles of Mexican music7.64×Music & Radio
Natural rubber2.46×Cars & Mobility
Bank account2.87×Business & Career
Elsword18.58×Games
Electrolyte4.8×Health
Combat sport1.58×Sports
Product design1.91×Business & Career
The California Endowment37.3×Politics & Society
Hebe5.97×Home & Garden
Pro-Ject3.74×Music & Radio
Stamp collecting3.79×Home & Garden
Voter registration3.55×Politics & Society
The Streets16.86×Music & Radio
Women's empowerment2.8×Politics & Society
Like Dandelion Dust8.57×Movies & TV
La Opinión4×News
Staycation1.65×Home & Garden
Iowa Lottery5.15×Games
Tasha Alexander36.58×Literature
Emmeloord73.55×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Veritas audience
TraitClusterScore
Luxury OrientationPREMIUM1.88
LGBTQ+ IdentityOPEN1.66
Pet OwnershipJOY1.57
Design AffinityPREMIUM1.42
Early Adopter MentalityPOWER1.37
IndulgenceJOY1.3

Worldwide distribution

Worldwide audience distribution share by country for Veritas
CountryShare
Spain25.1%
Belgium22.7%
United States9.9%

See Veritas audiences in other countries

More Supermarket audiences in United States

Frequently asked questions

How many fans does Veritas have in United States?

Veritas has an estimated audience of 555,617 people in United States, concentrated in California and Texas.

What is the gender split and age of Veritas fans?

57.1% of Veritas fans are female, 42.9% are male, with an average age of 40.3 years.

Which brands do Veritas fans like most?

Veritas fans show strongest brand affinity for Regional styles of Mexican music (7.64×), Natural rubber (2.46×), and Bank account (2.87×) over the country average.

Where do Veritas fans live in United States?

Veritas fans in United States are most concentrated in California (reach 67,122), Texas (reach 44,609), and Ohio (reach 33,970). These three regions account for the largest share of the active audience.

What other brands do Veritas fans also like?

Beyond Veritas itself, the audience over-indexes on Natural rubber (2.46×), Bank account (2.87×), Elsword (18.58×), and Electrolyte (4.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Veritas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.