Veterans of Foreign Wars Audience in United States

Veterans of Foreign Wars logo

Veterans of Foreign Wars has an estimated audience of 2,692,465 people in United States. 45.7% are female, 54.3% are male, average age 48.2. Top regions: Texas, Florida, California. Top brand affinities: Urban Outfitters, Halsey, Oregon, Israel, Pillow, University at Albany, SUNY.

The average Veterans of Foreign Wars fan in United States is 48.2 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Urban Outfitters, Halsey, Oregon, Israel, with strongest over-indexing on Urban Outfitters (20.61× the country average). Demographically, the Veterans of Foreign Wars audience skews balanced with an average age of 48.2, and over-indexes on personality traits such as Patriotism, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Veterans of Foreign Wars fans

Demographic split for Veterans of Foreign Wars audience in United States
MetricValue
Female45.7%
Male54.3%
Average age48.2
Estimated audience size2,692,465

Audience persona

The typical Veterans of Foreign Wars fan in United States is balanced, around 48.2 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Veterans of Foreign Wars in United States
RegionReachAffinity
Texas236,0161.02×
Florida183,5641.01×
California160,8310.54×
Pennsylvania132,9131.47×
Ohio110,5171.33×
Illinois106,4901.19×
New York99,7130.66×
Minnesota89,6142.32×
Michigan77,2081.1×
Indiana63,5061.29×
Virginia63,1260.96×
New Jersey62,9310.92×
North Carolina59,9620.74×
Georgia59,0240.71×
Missouri56,9181.31×
Massachusetts55,6001.05×
Maryland53,0721.15×
Wisconsin49,4021.22×
Washington46,1340.85×
Tennessee45,5660.84×
Arizona42,2410.77×
South Carolina40,5481×
Colorado36,7270.87×
Kentucky35,6871.06×
Oklahoma29,0090.97×
Connecticut28,4701.05×
Arkansas24,9861.13×
Louisiana24,0930.69×
Alabama23,3830.62×
Kansas23,3061.1×
Iowa21,4440.97×
Mississippi20,8470.94×
Oregon18,3380.59×
New Mexico14,5371.08×
Nevada14,1510.54×
West Virginia13,3941.07×
Nebraska13,0880.97×
Montana10,6521.43×
Utah10,6260.44×
New Hampshire10,4540.99×
Maine9,7931.02×
Rhode Island8,8571.03×
North Dakota8,1551.47×
Washington, District of Columbia7,7000.95×
Delaware7,5411.02×
Idaho7,4410.55×
South Dakota6,9791.12×
Alaska6,5771.14×
Vermont5,4621.16×
Hawaii5,4400.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Veterans of Foreign Wars audience
BrandAffinityCategory
Urban Outfitters20.61×Shopping
Halsey, Oregon19.53×Travel & Leisure
Israel3.29×Travel & Leisure
Pillow1.86×Home & Garden
University at Albany, SUNY17.78×Business & Career
Unique Gifts1.77×Shopping
Birthday Gifts2.23×Kids & Family
nbc chicago2.8×Movies & TV
Home staging2.61×Home & Garden
Jeep Wagoneer2.84×Cars & Mobility
Keith Stanfield2.82×Movies & TV
INQUIRER.net5.07×News
MK1.56×Music & Radio
Hebe2.37×Home & Garden
Goop1.94×Internet & Social Media
jordy nelson5.66×Sports
HydraFacial2.79×Beauty & Wellness
Governor of Michigan2.52×Politics & Society
Glossier1.81×Beauty & Wellness
Jeep Grand Cherokee (WJ)2.11×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Veterans of Foreign Wars audience
TraitClusterScore
PatriotismCONSERVATISM10.83
Family OrientationCONSERVATISM1.49
Community OrientationOPEN1.44
IndividualismJOY1.28
Need for SecurityCONSERVATISM1.27
SpiritualityBALANCE1.23

Worldwide distribution

Worldwide audience distribution share by country for Veterans of Foreign Wars
CountryShare
United States96.5%
Canada0.5%
United Kingdom0.5%

See Veterans of Foreign Wars audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Veterans of Foreign Wars have in United States?

Veterans of Foreign Wars has an estimated audience of 2,692,465 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Veterans of Foreign Wars fans?

45.7% of Veterans of Foreign Wars fans are female, 54.3% are male, with an average age of 48.2 years.

Which brands do Veterans of Foreign Wars fans like most?

Veterans of Foreign Wars fans show strongest brand affinity for Urban Outfitters (20.61×), Halsey, Oregon (19.53×), and Israel (3.29×) over the country average.

Where do Veterans of Foreign Wars fans live in United States?

Veterans of Foreign Wars fans in United States are most concentrated in Texas (reach 236,016), Florida (reach 183,564), and California (reach 160,831). These three regions account for the largest share of the active audience.

What other brands do Veterans of Foreign Wars fans also like?

Beyond Veterans of Foreign Wars itself, the audience over-indexes on Halsey, Oregon (19.53×), Israel (3.29×), Pillow (1.86×), and University at Albany, SUNY (17.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Veterans of Foreign Wars. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.