VHS Audience in United States

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VHS has an estimated audience of 2,048,425 people in United States. 51.6% are female, 48.4% are male, average age 41.4. Top regions: California, Texas, Ohio. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, Dog breed, The Historian.

The average VHS fan in United States is 41.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Ohio. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the VHS audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of VHS fans

Demographic split for VHS audience in United States
MetricValue
Female51.6%
Male48.4%
Average age41.4
Estimated audience size2,048,425

Audience persona

The typical VHS fan in United States is balanced, around 41.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for VHS in United States
RegionReachAffinity
California283,4111.26×
Texas224,5951.28×
Ohio147,1922.33×
Florida133,1350.96×
New York118,1361.03×
Illinois70,2871.03×
Washington62,7161.53×
Pennsylvania59,7390.87×
Georgia59,3460.94×
Virginia56,1491.13×
Michigan55,3351.03×
Indiana54,7411.46×
North Carolina54,2500.88×
New Jersey52,7141.01×
Massachusetts47,6991.18×
Arizona46,8571.12×
Tennessee36,2370.88×
Wisconsin32,7601.06×
Maryland30,6560.87×
Colorado28,8070.89×
Missouri28,6000.87×
Oregon26,6411.13×
Kentucky25,4880.99×
Minnesota24,6670.84×
Alabama24,5940.86×
South Carolina23,6810.77×
Louisiana23,6780.9×
Nevada23,5761.19×
Oklahoma23,0821.01×
Utah21,6261.18×
Connecticut19,9510.97×
Kansas14,8820.92×
Iowa14,8570.88×
Arkansas14,7650.87×
Mississippi13,1890.78×
New Mexico11,9511.16×
Idaho10,5831.03×
Nebraska8,9530.87×
West Virginia8,6020.9×
New Hampshire6,8520.85×
Hawaii6,5790.75×
Maine6,5090.89×
Rhode Island6,2230.95×
Washington, District of Columbia5,3480.87×
Montana4,7470.84×
Alaska4,4341.01×
Delaware4,1850.74×
South Dakota3,9490.83×
North Dakota3,3890.81×
Vermont3,2330.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for VHS audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Google Home11.64×Technology & Electronics
Dog breed1.82×Pets & Animals
The Historian16.48×Literature
Urban Outfitters1.83×Shopping
Israel1.77×Travel & Leisure
Chromebook4.34×Technology & Electronics
Grinch3.07×Movies & TV
Eurail16.57×Cars & Mobility
Monmouth County, New Jersey7.28×Travel & Leisure
Hebe4.57×Home & Garden
Vocal harmony3.06×Music & Radio
3D printing1.71×Technology & Electronics
Google Photos1.6×Technology & Electronics
Bank account1.58×Business & Career
Winemaking2.87×Food & Beverages
Parral, Chihuahua9.05×Travel & Leisure
Goop3.04×Internet & Social Media
Home staging2.97×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by VHS audience
TraitClusterScore
Early Adopter MentalityPOWER1.5
Risk AppetiteTHRILL1.42
PatriotismCONSERVATISM1.37
ExtroversionTHRILL1.29
Urban LifestyleOPEN1.21
Need for SecurityCONSERVATISM1.21

Worldwide distribution

Worldwide audience distribution share by country for VHS
CountryShare
United States40.8%
Spain7.2%
Italy5.3%

See VHS audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does VHS have in United States?

VHS has an estimated audience of 2,048,425 people in United States, concentrated in California and Texas.

What is the gender split and age of VHS fans?

51.6% of VHS fans are female, 48.4% are male, with an average age of 41.4 years.

Which brands do VHS fans like most?

VHS fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Google Home (11.64×) over the country average.

Where do VHS fans live in United States?

VHS fans in United States are most concentrated in California (reach 283,411), Texas (reach 224,595), and Ohio (reach 147,192). These three regions account for the largest share of the active audience.

What other brands do VHS fans also like?

Beyond VHS itself, the audience over-indexes on Mathcore (18.06×), Google Home (11.64×), Dog breed (1.82×), and The Historian (16.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for VHS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.