Vietnam Veterans of America Audience in United States

Vietnam Veterans of America logo

Vietnam Veterans of America has an estimated audience of 404,082 people in United States. 33.7% are female, 66.3% are male, average age 51.7. Top regions: California, New York, New Jersey. Top brand affinities: Urban Outfitters, Keene, New Hampshire, Mathcore, Google Home, Hebe.

The average Vietnam Veterans of America fan in United States is 51.7 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, New Jersey. Top brand affinities include Urban Outfitters, Keene, New Hampshire, Mathcore, with strongest over-indexing on Urban Outfitters (231.86× the country average). Demographically, the Vietnam Veterans of America audience skews more male with an average age of 51.7, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: NGO / Political Party · Subtype: Charity

Demographics of Vietnam Veterans of America fans

Demographic split for Vietnam Veterans of America audience in United States
MetricValue
Female33.7%
Male66.3%
Average age51.7
Estimated audience size404,082

Audience persona

The typical Vietnam Veterans of America fan in United States is more male, around 51.7 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Vietnam Veterans of America in United States
RegionReachAffinity
California64,1471.44×
New York50,5682.24×
New Jersey44,1614.3×
Florida28,9661.06×
Pennsylvania26,0001.91×
Maryland22,4523.23×
Michigan19,5031.85×
Ohio19,3811.56×
Virginia19,1091.94×
Massachusetts17,4312.19×
Colorado15,0232.36×
Louisiana14,2752.74×
Texas12,6610.36×
Illinois10,7390.8×
Connecticut7,2231.78×
Oregon6,8061.47×
Arizona6,6460.81×
North Carolina6,2400.51×
Georgia6,0490.49×
Missouri5,4710.84×
Minnesota5,0470.87×
Tennessee4,6440.57×
Nevada3,2170.82×
Washington3,1810.39×
Indiana2,5210.34×
Washington, District of Columbia2,4592.02×
Delaware2,3392.1×
South Carolina2,2960.38×
Kentucky2,0830.41×
Alabama1,9750.35×
Rhode Island1,9591.52×
Wisconsin1,9470.32×
Oklahoma1,5760.35×
Kansas1,5350.48×
Mississippi1,2430.37×
Iowa1,0970.33×
West Virginia1,0870.58×
New Mexico1,0540.52×
Arkansas9050.27×
Utah7570.21×
New Hampshire7100.45×
Nebraska6460.32×
Idaho6060.3×
Maine5220.36×
Hawaii5070.29×
Montana4280.38×
Alaska4090.47×
North Dakota3090.37×
Vermont2730.38×
South Dakota2290.25×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Vietnam Veterans of America audience
BrandAffinityCategory
Urban Outfitters231.86×Shopping
Keene, New Hampshire675×Travel & Leisure
Mathcore17.86×Music & Radio
Google Home11.88×Technology & Electronics
Hebe8.84×Home & Garden
The Historian16.83×Literature
Zoo Tycoon (series)20×Games
One Day International32.51×Sports
Pillow1.68×Home & Garden
Eurail16.92×Cars & Mobility
Stamp collecting3.09×Home & Garden
Kendra Scott1.88×Fashion & Accessoires
Historic site2.65×Arts & Culture
Buying and Selling Real Estate4.64×Home & Garden
Parral, Chihuahua8.68×Travel & Leisure
Enfamil3.38×Kids & Family
N1 road (South Africa)2×Travel & Leisure
nbc chicago2.65×Movies & TV
Home staging2.47×Home & Garden
Al Ahly SC3.69×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Vietnam Veterans of America audience
TraitClusterScore
PatriotismCONSERVATISM93.92
Need for SecurityCONSERVATISM2.16
SustainabilityBALANCE1.85
IndividualismJOY1.77
Community OrientationOPEN1.6
Family OrientationCONSERVATISM1.6

Worldwide distribution

Worldwide audience distribution share by country for Vietnam Veterans of America
CountryShare
United States75.6%
Netherlands4.5%
Germany3.2%

See Vietnam Veterans of America audiences in other countries

More Charity audiences in United States

Frequently asked questions

How many fans does Vietnam Veterans of America have in United States?

Vietnam Veterans of America has an estimated audience of 404,082 people in United States, concentrated in California and New York.

What is the gender split and age of Vietnam Veterans of America fans?

33.7% of Vietnam Veterans of America fans are female, 66.3% are male, with an average age of 51.7 years.

Which brands do Vietnam Veterans of America fans like most?

Vietnam Veterans of America fans show strongest brand affinity for Urban Outfitters (231.86×), Keene, New Hampshire (675×), and Mathcore (17.86×) over the country average.

Where do Vietnam Veterans of America fans live in United States?

Vietnam Veterans of America fans in United States are most concentrated in California (reach 64,147), New York (reach 50,568), and New Jersey (reach 44,161). These three regions account for the largest share of the active audience.

What other brands do Vietnam Veterans of America fans also like?

Beyond Vietnam Veterans of America itself, the audience over-indexes on Keene, New Hampshire (675×), Mathcore (17.86×), Google Home (11.88×), and Hebe (8.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Vietnam Veterans of America. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.