Vilnius Audience in United States
Vilnius has an estimated audience of 280,180 people in United States. 55.9% are female, 44.1% are male, average age 38.1. Top regions: New York, California, Texas. Top brand affinities: Corona (band), Nationality, UK garage, Penn & Teller, Dental hygienist.
The average Vilnius fan in United States is 38.1 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Corona (band), Nationality, UK garage, with strongest over-indexing on Corona (band) (20.15× the country average). Demographically, the Vilnius audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Vilnius fans
| Metric | Value |
|---|---|
| Female | 55.9% |
| Male | 44.1% |
| Average age | 38.1 |
| Estimated audience size | 280,180 |
Audience persona
The typical Vilnius fan in United States is more female, around 38.1 years old, with strong Patriotism tendencies and a notable affinity for Corona (band).
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| New York | 210,136 | 19.27× |
| California | 26,783 | 0.87× |
| Texas | 18,386 | 0.76× |
| Florida | 14,616 | 0.77× |
| Illinois | 8,402 | 0.9× |
| Pennsylvania | 6,021 | 0.64× |
| Oregon | 5,876 | 1.83× |
| Washington | 5,837 | 1.04× |
| Georgia | 5,696 | 0.66× |
| North Carolina | 5,294 | 0.63× |
| Virginia | 5,232 | 0.77× |
| Ohio | 4,961 | 0.57× |
| New Jersey | 4,507 | 0.63× |
| Michigan | 3,947 | 0.54× |
| Massachusetts | 3,560 | 0.64× |
| Arizona | 3,465 | 0.61× |
| Tennessee | 3,175 | 0.56× |
| Maryland | 3,155 | 0.65× |
| Indiana | 3,136 | 0.61× |
| Missouri | 2,854 | 0.63× |
| Colorado | 2,726 | 0.62× |
| Minnesota | 2,315 | 0.58× |
| South Carolina | 2,288 | 0.54× |
| Kentucky | 2,192 | 0.62× |
| Alabama | 2,165 | 0.55× |
| Wisconsin | 1,988 | 0.47× |
| Connecticut | 1,925 | 0.69× |
| Oklahoma | 1,924 | 0.62× |
| Louisiana | 1,854 | 0.51× |
| Nevada | 1,657 | 0.61× |
| Utah | 1,505 | 0.6× |
| Mississippi | 1,314 | 0.57× |
| Kansas | 1,268 | 0.57× |
| Arkansas | 1,243 | 0.54× |
| Iowa | 1,170 | 0.51× |
| Idaho | 1,086 | 0.77× |
| West Virginia | 871 | 0.67× |
| Washington, District of Columbia | 835 | 0.99× |
| Nebraska | 697 | 0.5× |
| New Mexico | 648 | 0.46× |
| New Hampshire | 571 | 0.52× |
| Maine | 517 | 0.52× |
| Rhode Island | 490 | 0.55× |
| Hawaii | 483 | 0.4× |
| North Dakota | 384 | 0.67× |
| Delaware | 377 | 0.49× |
| South Dakota | 369 | 0.57× |
| Montana | 307 | 0.39× |
| Alaska | 281 | 0.47× |
| Vermont | 235 | 0.48× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Corona (band) | 20.15× | Music & Radio |
| Nationality | 4.21× | Politics & Society |
| UK garage | 10× | Music & Radio |
| Penn & Teller | 13.25× | Movies & TV |
| Dental hygienist | 9.61× | Health |
| Home construction | 1.9× | Home & Garden |
| Elsword | 19.47× | Games |
| Goop | 6.14× | Internet & Social Media |
| JDSU | 3.26× | Business & Career |
| Home equity | 1.8× | Home & Garden |
| Grace Slick | 7.52× | Music & Radio |
| Governor of Michigan | 6.21× | Politics & Society |
| Home staging | 4.11× | Home & Garden |
| Google Home | 5.02× | Technology & Electronics |
| Buying and Selling Real Estate | 6.05× | Home & Garden |
| Wok | 5.03× | Food & Beverages |
| Guitar pedalboard | 13.34× | Music & Radio |
| Hibachi | 5.41× | Food & Beverages |
| Electrolyte | 3.18× | Health |
| headspace | 6.19× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 3.17 |
| Spirituality | BALANCE | 2.28 |
| Travelling | THRILL | 1.68 |
| Risk Appetite | THRILL | 1.46 |
| Tradition | CONSERVATISM | 1.44 |
| Mindfulness | BALANCE | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| Lithuania | 26.1% |
| Italy | 8.8% |
| Poland | 8.8% |
See Vilnius audiences in other countries
More City audiences in United States
- New York City (93,869,939)
- Los Angeles (66,608,048)
- Las Vegas (43,767,386)
- Chicago (42,550,164)
- Atlanta (37,609,553)
Frequently asked questions
How many fans does Vilnius have in United States?
Vilnius has an estimated audience of 280,180 people in United States, concentrated in New York and California.
What is the gender split and age of Vilnius fans?
55.9% of Vilnius fans are female, 44.1% are male, with an average age of 38.1 years.
Which brands do Vilnius fans like most?
Vilnius fans show strongest brand affinity for Corona (band) (20.15×), Nationality (4.21×), and UK garage (10×) over the country average.
Where do Vilnius fans live in United States?
Vilnius fans in United States are most concentrated in New York (reach 210,136), California (reach 26,783), and Texas (reach 18,386). These three regions account for the largest share of the active audience.
What other brands do Vilnius fans also like?
Beyond Vilnius itself, the audience over-indexes on Nationality (4.21×), UK garage (10×), Penn & Teller (13.25×), and Dental hygienist (9.61×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Vilnius. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.