Rascasse Audience Intelligence

Vilnius Audience in United States

A data profile of the people who buy, follow and care about Vilnius in United States — modelled from more than twelve digital signal sources. Vilnius has an estimated audience of 280,180 people in United States.

#637among City in United States#6032among POI in United States#4196in Travel & Leisure

The average Vilnius fan in United States is 38.1 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Lithuania, FlightAware, Estonia, with strongest over-indexing on Lithuania (114.26× the country average).

Demographically, the Vilnius audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Vilnius fan in United States is more female, around 38.1 years old, with strong Patriotism tendencies and a notable affinity for Lithuania.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vilnius profile in United States.

Audience size
280K
in United States
Gender
55.9%♀
44.1% male
Age
38.1
average years
Country rank
#50044
POI in United States
Fig. 01

Search interest · 12-month trend

-19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vilnius fans

55.9% are female, 44.1% are male, average age 38.1.

Fig. 02

Gender split

55.9%
Female
44.1%
Male
Demographic split for Vilnius audience in United States
MetricValue
Female55.9%
Male44.1%
Average age38.1
Estimated audience size280,180
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Vilnius audience in United States
Age bracketShare%
16-1925%
20-2919%
30-3917%
40-4919%
50+20%
Fig. 04

Worldwide distribution

5.2%

of the worldwide Vilnius audience comes from United States.

Worldwide audience distribution share by country for Vilnius
CountryShare
Lithuania26.1%
Italy8.8%
Poland8.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vilnius audience in United States is strongest.

Fig. 05

Top regions by affinity

Vilnius fans by region: top regions in United States
#RegionReachAffinity×
01New York~200K18.35×
02Washington, District of Columbia~2K2.04×
03Oregon~6K1.75×
04Washington~6K1.09×
05Illinois~9K0.96×
06Massachusetts~5K0.94×
07California~30K0.91×
08Virginia~6K0.91×
09Connecticut~2K0.85×
10Idaho~1K0.85×
11Vermont<1K0.84×
12Alaska<1K0.82×
13Florida~20K0.81×
14North Dakota<1K0.81×
15Maryland~4K0.79×
16Colorado~4K0.79×
17New Hampshire<1K0.79×
18Maine<1K0.79×
19New Jersey~6K0.78×
20Montana<1K0.78×
21West Virginia<1K0.76×
22Rhode Island<1K0.76×
23Texas~20K0.75×
24Pennsylvania~7K0.75×
25Utah~2K0.74×
26South Dakota<1K0.74×
27Georgia~6K0.71×
28Minnesota~3K0.71×
29Delaware<1K0.70×
30North Carolina~6K0.69×
31Kansas~2K0.69×
32Missouri~3K0.68×
33Nevada~2K0.68×
34Arizona~4K0.67×
35Indiana~3K0.67×
36Kentucky~2K0.67×
37Oklahoma~2K0.67×
38Wisconsin~3K0.66×
39Mississippi~1K0.65×
40Hawaii<1K0.65×
41Tennessee~4K0.64×
42Arkansas~1K0.64×
43Iowa~1K0.64×
44Nebraska<1K0.64×
45Ohio~5K0.63×
46South Carolina~3K0.63×
47New Mexico<1K0.63×
48Michigan~5K0.62×
49Alabama~2K0.61×
50Louisiana~2K0.61×
Fig. 06

Affinity by region

Affinity by region — Vilnius, United States
0.61×1.00×18.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vilnius audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vilnius audience
#·InterestCategoryAffinity×
01LithuaniaTravel & Leisure114.26×
02EstoniaTravel & Leisure50.32×
03Tequila RoseFood & Beverages32.51×
04FlightAwareTravel & Leisure32.26×
05Pep GuardiolaSports26.26×
06Froot LoopsFood & Beverages25.78×
07Alan TudykMovies & TV19.92×
08Christian PulisicSports15.54×
09NATOPolitics & Society15.54×
10Germany national football teamSports15.54×
11Leicester City F.C.Sports15.54×
12Crystal Palace F.C.Sports15.54×
13Keira KnightleyMovies & TV14.70×
14Paris JacksonMovies & TV13.58×
15Aston Villa F.C.Sports13.23×
16FIFA Club World CupSports11.56×
17SourdoughFood & Beverages11.12×
18Gerard ButlerMovies & TV9.63×
19Orlando BloomMovies & TV8.43×
20FIFA World CupSports3.49×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vilnius audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vilnius audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.43×
SpiritualityBALANCE2.44×
Convenience OrientationPREMIUM1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vilnius audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.74×
Luxury OrientationPREMIUM0.82×
SustainabilityBALANCE0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Vilnius have in United States?

Vilnius has an estimated audience of 280,180 people in United States, concentrated in New York and California.

02

What is the gender split and age of Vilnius fans?

55.9% of Vilnius fans are female, 44.1% are male, with an average age of 38.1 years.

03

Which brands do Vilnius fans like most?

Vilnius fans show strongest brand affinity for Lithuania (114.26×), FlightAware (32.26×), and Estonia (50.32×) over the country average.

04

Where do Vilnius fans live in United States?

Vilnius fans in United States are most concentrated in New York (reach ~200K), California (reach ~30K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Vilnius fans also like?

Beyond Vilnius itself, the audience over-indexes on FlightAware (32.26×), Estonia (50.32×), Alan Tudyk (19.92×), and Keira Knightley (14.7×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Vilnius. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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