A data profile of the people who buy, follow and care about Visionary art in United States — modelled from more than twelve digital signal sources. Visionary art has an estimated audience of 414,758 people in United States.
The average Visionary art fan in United States is 39.0 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Alex Grey, Sustainable energy, Renewable energy, with strongest over-indexing on Alex Grey (67.79× the country average).
Demographically, the Visionary art audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Sustainability, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Visionary art fan in United States is more female, around 39.0 years old, with strong Sustainability tendencies and a notable affinity for Alex Grey.
The key figures that characterise the Visionary art profile in United States.
58.0% are female, 42.0% are male, average age 39.0.
| Metric | Value |
|---|---|
| Female | 58.0% |
| Male | 42.0% |
| Average age | 39.0 |
| Estimated audience size | 414,758 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 20% |
of the worldwide Visionary art audience comes from United States.
| Country | Share |
|---|---|
| United States | 44.5% |
| Japan | 7.0% |
| United Kingdom | 6.2% |
Where the Visionary art audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vermont | ~1K | 1.38× | |
| 02 | Alaska | ~1K | 1.33× | |
| 03 | California | ~60K | 1.29× | |
| 04 | North Dakota | ~1K | 1.25× | |
| 05 | Montana | ~1K | 1.18× | |
| 06 | South Dakota | ~1K | 1.17× | |
| 07 | Maine | ~2K | 1.11× | |
| 08 | Hawaii | ~2K | 1.10× | |
| 09 | Rhode Island | ~1K | 1.10× | |
| 10 | Colorado | ~7K | 1.09× | |
| 11 | Oregon | ~5K | 1.09× | |
| 12 | Delaware | ~1K | 1.09× | |
| 13 | Maryland | ~8K | 1.07× | |
| 14 | New Mexico | ~2K | 1.06× | |
| 15 | West Virginia | ~2K | 1.06× | |
| 16 | New Hampshire | ~2K | 1.06× | |
| 17 | Washington, District of Columbia | ~1K | 1.05× | |
| 18 | Idaho | ~2K | 1.04× | |
| 19 | Nebraska | ~2K | 1.01× | |
| 20 | Mississippi | ~3K | 0.99× | |
| 21 | Arkansas | ~3K | 0.98× | |
| 22 | Utah | ~4K | 0.96× | |
| 23 | Kansas | ~3K | 0.96× | |
| 24 | Washington | ~8K | 0.95× | |
| 25 | Georgia | ~10K | 0.94× | |
| 26 | Oklahoma | ~4K | 0.94× | |
| 27 | Iowa | ~3K | 0.94× | |
| 28 | Louisiana | ~5K | 0.92× | |
| 29 | Kentucky | ~5K | 0.92× | |
| 30 | Connecticut | ~4K | 0.92× | |
| 31 | Nevada | ~4K | 0.91× | |
| 32 | Massachusetts | ~7K | 0.90× | |
| 33 | Minnesota | ~5K | 0.90× | |
| 34 | Alabama | ~5K | 0.89× | |
| 35 | Texas | ~30K | 0.88× | |
| 36 | Missouri | ~6K | 0.88× | |
| 37 | Wisconsin | ~5K | 0.88× | |
| 38 | South Carolina | ~5K | 0.88× | |
| 39 | Arizona | ~7K | 0.87× | |
| 40 | Tennessee | ~7K | 0.86× | |
| 41 | Indiana | ~7K | 0.86× | |
| 42 | New York | ~20K | 0.85× | |
| 43 | Michigan | ~9K | 0.84× | |
| 44 | North Carolina | ~10K | 0.83× | |
| 45 | Virginia | ~8K | 0.83× | |
| 46 | New Jersey | ~9K | 0.81× | |
| 47 | Pennsylvania | ~10K | 0.80× | |
| 48 | Ohio | ~10K | 0.79× | |
| 49 | Florida | ~20K | 0.76× | |
| 50 | Illinois | ~10K | 0.76× |
The strongest cross-interests of the Visionary art audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Alex Grey | Arts & Culture | 67.79× | ||
| 02 | Undertale | Games | 27.03× | ||
| 03 | Voltaire | Literature | 18.70× | ||
| 04 | Cubism | Arts & Culture | 17.44× | ||
| 05 | Concept art | Arts & Culture | 14.20× | ||
| 06 | Daft Punk | Music & Radio | 11.30× | ||
| 07 | Pitbull (rapper) | Music & Radio | 10.66× | ||
| 08 | Art dealer | Arts & Culture | 10.27× | ||
| 09 | Sustainable energy | Home & Garden | 6.94× | ||
| 10 | Graphic novel | Literature | 6.82× | ||
| 11 | Renewable energy | Business & Career | 6.12× | ||
| 12 | Digital art | Arts & Culture | 5.40× | ||
| 13 | Abstract art | Arts & Culture | 4.24× | ||
| 14 | Oil painting | Arts & Culture | 4.18× | ||
| 15 | Watercolor painting | Arts & Culture | 3.81× | ||
| 16 | Bath and Bodyworks | Shopping | 3.26× | ||
| 17 | Beetlejuice | Movies & TV | 2.90× | ||
| 18 | Metaphysics | Business & Career | 2.76× | ||
| 19 | Airbnb | Travel & Leisure | 2.01× | ||
| 20 | Internet & Social Media | 1.69× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 2.40× | |
| Mindfulness | BALANCE | 2.29× | |
| Urban Lifestyle | OPEN | 2.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.74× | |
| Pet Ownership | JOY | 0.80× | |
| Healthy Lifestyle | BALANCE | 0.84× |
Visionary art has an estimated audience of 414,758 people in United States, concentrated in California and Texas.
58.0% of Visionary art fans are female, 42.0% are male, with an average age of 39.0 years.
Visionary art fans show strongest brand affinity for Alex Grey (67.79×), Sustainable energy (6.94×), and Renewable energy (6.12×) over the country average.
Visionary art fans in United States are most concentrated in California (reach ~60K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Visionary art itself, the audience over-indexes on Sustainable energy (6.94×), Renewable energy (6.12×), Digital art (5.4×), and Graphic novel (6.82×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Visionary art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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