Watch What Happens: Live Audience in United States

Watch What Happens: Live logo

Watch What Happens: Live has an estimated audience of 593,729 people in United States. 82.7% are female, 17.3% are male, average age 41.3. Top regions: California, New York, Texas. Top brand affinities: Cryptic crossword, Nationality, Jab Tak Hai Jaan, headspace, Goop.

The average Watch What Happens: Live fan in United States is 41.3 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Cryptic crossword, Nationality, Jab Tak Hai Jaan, with strongest over-indexing on Cryptic crossword (44.01× the country average). Demographically, the Watch What Happens: Live audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Design Affinity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Watch What Happens: Live fans

Demographic split for Watch What Happens: Live audience in United States
MetricValue
Female82.7%
Male17.3%
Average age41.3
Estimated audience size593,729

Audience persona

The typical Watch What Happens: Live fan in United States is more female, around 41.3 years old, with strong Design Affinity tendencies and a notable affinity for Cryptic crossword.

Top regions in United States

Top regions ranked by reach for Watch What Happens: Live in United States
RegionReachAffinity
California75,2081.15×
New York75,1842.27×
Texas40,5190.79×
Florida39,5480.98×
New Jersey26,9571.79×
Pennsylvania26,5461.33×
Illinois26,1261.32×
Ohio19,8391.08×
Massachusetts18,9851.62×
North Carolina18,3671.03×
Georgia17,5200.96×
Michigan17,1061.1×
Virginia15,9451.1×
Washington11,8821×
South Carolina11,2581.26×
Maryland11,0061.08×
Tennessee10,5540.89×
Missouri10,3451.08×
Connecticut10,2031.71×
Minnesota9,7721.15×
Arizona9,7520.8×
Wisconsin9,0381.01×
Colorado8,9700.96×
Indiana8,8770.82×
Louisiana7,6110.99×
Oregon6,7640.99×
Kentucky5,8840.79×
Alabama5,7440.69×
Oklahoma4,8480.74×
Iowa4,6180.94×
Nevada4,1740.73×
Kansas4,1630.89×
Arkansas3,7870.77×
Utah3,7730.71×
Washington, District of Columbia3,2021.79×
Mississippi2,9600.61×
New Hampshire2,7901.19×
Rhode Island2,7321.45×
Maine2,6301.24×
Nebraska2,3180.78×
Idaho1,8460.62×
Delaware1,7531.07×
West Virginia1,5370.56×
New Mexico1,4840.5×
Hawaii1,4300.56×
Vermont1,1521.1×
Montana1,1020.67×
South Dakota1,0420.76×
North Dakota6490.53×
Wyoming5120.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Watch What Happens: Live audience
BrandAffinityCategory
Cryptic crossword44.01×Technology & Electronics
Nationality5.72×Politics & Society
Jab Tak Hai Jaan88.35×Movies & TV
headspace11.72×Health
Goop5.6×Internet & Social Media
Whataburger1.74×Food & Beverages
Alaska1.59×Travel & Leisure
Hardik Pandya13.7×Sports
Wok5.11×Food & Beverages
Mothercare2.36×Kids & Family
Kids with Food Allergies21.71×Health
JDSU2×Business & Career
Governor of Michigan4.78×Politics & Society
UK garage3.18×Music & Radio
Grace Slick5.01×Music & Radio
Cherish (group)5.94×Music & Radio
TV Fanatic5.31×Movies & TV
Grinch2×Movies & TV
Fairy godmother3.67×Literature
Google Home3.09×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Watch What Happens: Live audience
TraitClusterScore
Design AffinityPREMIUM1.65
IndulgenceJOY1.46
ExtroversionTHRILL1.39
Price SensitivityPREMIUM1.35
CreativityOPEN1.34
Community OrientationOPEN1.23

Worldwide distribution

Worldwide audience distribution share by country for Watch What Happens: Live
CountryShare
United States81.5%
Canada4.0%
United Kingdom3.0%

See Watch What Happens: Live audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Watch What Happens: Live have in United States?

Watch What Happens: Live has an estimated audience of 593,729 people in United States, concentrated in California and New York.

What is the gender split and age of Watch What Happens: Live fans?

82.7% of Watch What Happens: Live fans are female, 17.3% are male, with an average age of 41.3 years.

Which brands do Watch What Happens: Live fans like most?

Watch What Happens: Live fans show strongest brand affinity for Cryptic crossword (44.01×), Nationality (5.72×), and Jab Tak Hai Jaan (88.35×) over the country average.

Where do Watch What Happens: Live fans live in United States?

Watch What Happens: Live fans in United States are most concentrated in California (reach 75,208), New York (reach 75,184), and Texas (reach 40,519). These three regions account for the largest share of the active audience.

What other brands do Watch What Happens: Live fans also like?

Beyond Watch What Happens: Live itself, the audience over-indexes on Nationality (5.72×), Jab Tak Hai Jaan (88.35×), headspace (11.72×), and Goop (5.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Watch What Happens: Live. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.