Water conservation Audience in United States

Water conservation logo

Water conservation has an estimated audience of 2,163,063 people in United States. 58.7% are female, 41.3% are male, average age 43.2. Top regions: California, Texas, Florida. Top brand affinities: Pillow, Sinaloa, 97-1 The Eagle Rocks, JDSU, Home staging.

The average Water conservation fan in United States is 43.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Pillow, Sinaloa, 97-1 The Eagle Rocks, with strongest over-indexing on Pillow (1.74× the country average). Demographically, the Water conservation audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Sustainability, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Water conservation fans

Demographic split for Water conservation audience in United States
MetricValue
Female58.7%
Male41.3%
Average age43.2
Estimated audience size2,163,063

Audience persona

The typical Water conservation fan in United States is more female, around 43.2 years old, with strong Sustainability tendencies and a notable affinity for Pillow.

Top regions in United States

Top regions ranked by reach for Water conservation in United States
RegionReachAffinity
California328,0951.38×
Texas283,9701.53×
Florida220,3841.5×
New York107,4780.89×
Georgia73,6271.1×
Pennsylvania72,5521×
Arizona70,7601.6×
North Carolina69,2241.06×
Utah62,5003.23×
Virginia62,3481.18×
Illinois47,3390.66×
New Jersey46,6020.85×
Ohio46,5160.7×
Washington44,9661.04×
Colorado41,7731.23×
Maryland36,4170.98×
Michigan35,2810.62×
Tennessee34,3070.79×
Massachusetts33,2150.78×
Minnesota27,9250.9×
South Carolina27,9240.86×
Louisiana27,8821×
Oregon27,8591.12×
Indiana24,2180.61×
Missouri22,2960.64×
Nevada20,7120.99×
Wisconsin20,5620.63×
West Virginia20,3872.02×
New Mexico20,0001.84×
Oklahoma18,7310.78×
Alabama18,1680.6×
Arkansas18,1081.02×
Kansas17,3361.02×
Idaho16,7351.54×
Kentucky16,0880.59×
Iowa14,4720.81×
Connecticut11,9920.55×
Mississippi11,7600.66×
Hawaii10,8481.17×
Nebraska9,9220.91×
Washington, District of Columbia7,1591.1×
Montana5,0670.84×
New Hampshire4,5330.53×
Alaska4,1980.91×
Wyoming4,1881.31×
Delaware4,1500.7×
Maine3,8600.5×
Rhode Island3,6050.52×
South Dakota3,3340.67×
North Dakota3,2470.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Water conservation audience
BrandAffinityCategory
Pillow1.74×Home & Garden
Sinaloa2.87×Travel & Leisure
97-1 The Eagle Rocks57.25×Music & Radio
JDSU1.75×Business & Career
Home staging2.58×Home & Garden
Fairy godmother3.35×Literature
Goop2.34×Internet & Social Media
Grey Eagle, Minnesota20×Travel & Leisure
Enrique Hernández (baseball)6.11×Sports
Governor of Michigan3.05×Politics & Society
Hibachi2.89×Food & Beverages
Corona (band)2.04×Music & Radio
Wok2.28×Food & Beverages
Janitor2.13×Home & Garden
Voter registration1.57×Politics & Society
headspace2.96×Health
HydraFacial2.57×Beauty & Wellness
Google Home1.97×Technology & Electronics
Personality1.84×Business & Career
WESH 2 News1.53×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Water conservation audience
TraitClusterScore
SustainabilityBALANCE1.78
Quality AwarenessPREMIUM1.77
DIY MentalityTHRILL1.64
Urban LifestyleOPEN1.58
Community OrientationOPEN1.51
IndividualismJOY1.32

Worldwide distribution

Worldwide audience distribution share by country for Water conservation
CountryShare
United States35.4%
United Kingdom9.3%
Australia5.4%

See Water conservation audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Water conservation have in United States?

Water conservation has an estimated audience of 2,163,063 people in United States, concentrated in California and Texas.

What is the gender split and age of Water conservation fans?

58.7% of Water conservation fans are female, 41.3% are male, with an average age of 43.2 years.

Which brands do Water conservation fans like most?

Water conservation fans show strongest brand affinity for Pillow (1.74×), Sinaloa (2.87×), and 97-1 The Eagle Rocks (57.25×) over the country average.

Where do Water conservation fans live in United States?

Water conservation fans in United States are most concentrated in California (reach 328,095), Texas (reach 283,970), and Florida (reach 220,384). These three regions account for the largest share of the active audience.

What other brands do Water conservation fans also like?

Beyond Water conservation itself, the audience over-indexes on Sinaloa (2.87×), 97-1 The Eagle Rocks (57.25×), JDSU (1.75×), and Home staging (2.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Water conservation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.