WaveRunner Audience in United States

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WaveRunner has an estimated audience of 355,421 people in United States. 25.5% are female, 74.5% are male, average age 45.4. Top regions: California, Florida, Texas. Top brand affinities: Israel, Governor of Michigan, Hipster, Home construction, Vocal harmony.

The average WaveRunner fan in United States is 45.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Israel, Governor of Michigan, Hipster, with strongest over-indexing on Israel (3.95× the country average). Demographically, the WaveRunner audience skews more male with an average age of 45.4, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Brand · Subtype: Video game

Demographics of WaveRunner fans

Demographic split for WaveRunner audience in United States
MetricValue
Female25.5%
Male74.5%
Average age45.4
Estimated audience size355,421

Audience persona

The typical WaveRunner fan in United States is more male, around 45.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for WaveRunner in United States
RegionReachAffinity
California42,9491.1×
Florida40,9381.7×
Texas27,7790.91×
New York21,8321.1×
Illinois19,5301.65×
New Jersey14,6781.62×
Pennsylvania11,6640.97×
Georgia11,2081.02×
Michigan10,7491.16×
North Carolina10,6731×
Ohio9,0460.83×
Missouri8,8331.54×
Utah8,4112.64×
Virginia7,7660.9×
Washington7,1381×
Alabama7,0291.42×
Tennessee6,9640.98×
Arizona6,7500.93×
Indiana6,6071.02×
Wisconsin6,2961.18×
Massachusetts5,9460.85×
South Carolina5,7711.08×
Oklahoma5,6671.44×
Maryland5,4410.89×
Minnesota4,4580.88×
Oregon4,3641.07×
Colorado3,8860.69×
Louisiana3,7450.82×
Nevada3,3430.97×
Kentucky3,1370.7×
Connecticut3,0950.87×
Kansas2,5130.9×
Mississippi2,4800.85×
Arkansas2,2330.76×
Iowa2,0410.7×
Idaho1,8911.06×
New Hampshire1,3170.94×
Nebraska1,2450.7×
Hawaii1,2370.81×
Maine1,0700.84×
Rhode Island1,0490.93×
West Virginia9820.59×
Delaware9590.98×
New Mexico9450.53×
Montana8780.89×
Alaska7560.99×
Washington, District of Columbia7500.7×
North Dakota6100.83×
South Dakota5060.62×
Vermont4830.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for WaveRunner audience
BrandAffinityCategory
Israel3.95×Travel & Leisure
Governor of Michigan11.91×Politics & Society
Hipster12.63×Politics & Society
Home construction1.78×Home & Garden
Vocal harmony5.49×Music & Radio
Wok7.3×Food & Beverages
N1 road (South Africa)4.4×Travel & Leisure
Cherish (group)10.88×Music & Radio
Hibachi7.76×Food & Beverages
Nebraska Cornhuskers football3.42×Sports
Grinch3.78×Movies & TV
Goop5.01×Internet & Social Media
Electrolyte4.18×Health
Google Home5.5×Technology & Electronics
Kikar HaShabbat13.82×News
Irrigation sprinkler7.81×Home & Garden
La Jolla7.09×Travel & Leisure
headspace6.52×Health
El Paso County, Colorado8.83×Travel & Leisure
TV Fanatic7.17×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by WaveRunner audience
TraitClusterScore
Luxury OrientationPREMIUM1.86
Risk AppetiteTHRILL1.83
Sports ActivityPOWER1.36
DIY MentalityTHRILL1.32
TravellingTHRILL1.29
ExtroversionTHRILL1.26

Worldwide distribution

Worldwide audience distribution share by country for WaveRunner
CountryShare
United States62.4%
Canada8.0%
Australia5.4%

See WaveRunner audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does WaveRunner have in United States?

WaveRunner has an estimated audience of 355,421 people in United States, concentrated in California and Florida.

What is the gender split and age of WaveRunner fans?

25.5% of WaveRunner fans are female, 74.5% are male, with an average age of 45.4 years.

Which brands do WaveRunner fans like most?

WaveRunner fans show strongest brand affinity for Israel (3.95×), Governor of Michigan (11.91×), and Hipster (12.63×) over the country average.

Where do WaveRunner fans live in United States?

WaveRunner fans in United States are most concentrated in California (reach 42,949), Florida (reach 40,938), and Texas (reach 27,779). These three regions account for the largest share of the active audience.

What other brands do WaveRunner fans also like?

Beyond WaveRunner itself, the audience over-indexes on Governor of Michigan (11.91×), Hipster (12.63×), Home construction (1.78×), and Vocal harmony (5.49×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for WaveRunner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.