Weetabix Audience in United States

Weetabix logo

Weetabix has an estimated audience of 489,049 people in United States. 50.0% are female, 50.0% are male, average age 29.9. Top regions: California, Texas, New York. Top brand affinities: Jingoism, Software widget, Collectable, Whataburger, Pillow.

The average Weetabix fan in United States is 29.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Jingoism, Software widget, Collectable, with strongest over-indexing on Jingoism (2.94× the country average). Demographically, the Weetabix audience skews balanced with an average age of 29.9, and over-indexes on personality traits such as Indulgence, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Weetabix fans

Demographic split for Weetabix audience in United States
MetricValue
Female50.0%
Male50.0%
Average age29.9
Estimated audience size489,049

Audience persona

The typical Weetabix fan in United States is balanced, around 29.9 years old, with strong Indulgence tendencies and a notable affinity for Jingoism.

Top regions in United States

Top regions ranked by reach for Weetabix in United States
RegionReachAffinity
California58,9191.1×
Texas36,6190.87×
New York31,9481.17×
Florida29,3730.89×
Kentucky28,7854.69×
Illinois15,9600.98×
Pennsylvania15,8370.96×
Georgia15,1811.01×
Ohio14,8890.99×
North Carolina13,6840.93×
Virginia12,6671.06×
New Jersey12,4291×
Massachusetts12,3531.28×
Washington11,8311.21×
Michigan11,7300.92×
Tennessee10,0731.03×
Indiana9,6101.08×
Maryland8,4991.01×
Colorado7,4800.97×
Arizona7,3190.73×
Missouri7,1080.9×
Minnesota7,0731.01×
Oregon6,4131.14×
Wisconsin6,2730.85×
South Carolina6,1260.83×
Connecticut5,0961.04×
Utah4,8201.1×
Oklahoma4,6600.86×
Louisiana4,5120.72×
Nevada4,1150.87×
Alabama4,0750.6×
Arkansas3,4040.84×
Kansas3,3910.88×
Iowa3,2460.81×
Mississippi2,6630.66×
Idaho2,2220.91×
Nebraska2,0250.83×
Maine2,0041.14×
New Hampshire1,9231×
West Virginia1,9080.84×
Hawaii1,8570.88×
Washington, District of Columbia1,7391.18×
New Mexico1,6560.68×
Rhode Island1,4850.95×
Delaware1,1600.86×
Montana1,1100.82×
Vermont8520.99×
Alaska8380.8×
North Dakota8240.82×
South Dakota8010.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Weetabix audience
BrandAffinityCategory
Jingoism2.94×Politics & Society
Software widget15×Technology & Electronics
Collectable1.51×Kids & Family
Whataburger1.56×Food & Beverages
Pillow1.6×Home & Garden
Chiropractic education7.47×Business & Career
Nurse education1.93×Kids & Family
Racing1.54×Cars & Mobility
Public speaking2.12×Politics & Society
Sebastián Caicedo38.59×Movies & TV
Leverage (TV series)3.15×Movies & TV
Community engagement6.32×Politics & Society
Arnold Palmer2.74×Sports
Cacique4.98×Food & Beverages
Brunello Cucinelli3.33×Fashion & Accessoires
Panama1.59×Travel & Leisure
Edgars3.63×Shopping
Artistic inspiration2.48×Arts & Culture
Assetto Corsa5.27×Games
Geothermal heating3.59×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Weetabix audience
TraitClusterScore
IndulgenceJOY3.75
Family OrientationCONSERVATISM3.11
SpiritualityBALANCE2.2
LGBTQ+ IdentityOPEN2.08
Urban LifestyleOPEN2.07
Community OrientationOPEN2.03

Worldwide distribution

Worldwide audience distribution share by country for Weetabix
CountryShare
United States25.0%
United Kingdom21.5%
Italy10.9%

See Weetabix audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Weetabix have in United States?

Weetabix has an estimated audience of 489,049 people in United States, concentrated in California and Texas.

What is the gender split and age of Weetabix fans?

50.0% of Weetabix fans are female, 50.0% are male, with an average age of 29.9 years.

Which brands do Weetabix fans like most?

Weetabix fans show strongest brand affinity for Jingoism (2.94×), Software widget (15×), and Collectable (1.51×) over the country average.

Where do Weetabix fans live in United States?

Weetabix fans in United States are most concentrated in California (reach 58,919), Texas (reach 36,619), and New York (reach 31,948). These three regions account for the largest share of the active audience.

What other brands do Weetabix fans also like?

Beyond Weetabix itself, the audience over-indexes on Software widget (15×), Collectable (1.51×), Whataburger (1.56×), and Pillow (1.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Weetabix. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.