Welcome to Night Vale Audience in United States

Welcome to Night Vale logo

Welcome to Night Vale has an estimated audience of 1,591,889 people in United States. 63.7% are female, 36.3% are male, average age 34.4. Top regions: California, Texas, New York. Top brand affinities: Tulare County, California, Dog breed, Throne of Glass, Israel, The Nice Guys.

The average Welcome to Night Vale fan in United States is 34.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Tulare County, California, Dog breed, Throne of Glass, with strongest over-indexing on Tulare County, California (54.88× the country average). Demographically, the Welcome to Night Vale audience skews more female with an average age of 34.4, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Podcast

Demographics of Welcome to Night Vale fans

Demographic split for Welcome to Night Vale audience in United States
MetricValue
Female63.7%
Male36.3%
Average age34.4
Estimated audience size1,591,889

Audience persona

The typical Welcome to Night Vale fan in United States is more female, around 34.4 years old, with strong Extroversion tendencies and a notable affinity for Tulare County, California.

Top regions in United States

Top regions ranked by reach for Welcome to Night Vale in United States
RegionReachAffinity
California148,6250.85×
Texas100,0780.73×
New York78,6000.88×
Florida71,6030.66×
Pennsylvania52,6010.98×
Ohio52,0241.06×
Washington51,1881.6×
Illinois50,9070.96×
Michigan43,8901.05×
North Carolina42,7920.89×
Massachusetts40,7281.3×
Georgia40,4700.83×
Virginia38,2510.99×
Oregon32,0161.75×
Tennessee30,7590.96×
Missouri30,3541.18×
Colorado30,1261.2×
Indiana29,6761.02×
Arizona29,0790.89×
New Jersey27,7940.69×
Wisconsin27,2121.14×
Minnesota25,5481.12×
Maryland24,5280.9×
Alabama21,4390.96×
Kentucky19,8360.99×
Utah19,7561.39×
Oklahoma18,6181.05×
South Carolina16,6950.7×
Louisiana16,1870.79×
Connecticut15,2900.96×
Kansas13,1681.05×
Arkansas12,7540.97×
Nevada12,6420.82×
Iowa12,5010.95×
West Virginia9,4471.27×
Idaho8,4861.06×
New Mexico8,0651.01×
Mississippi7,9060.6×
New Hampshire7,6421.22×
Maine7,2391.27×
Nebraska6,3750.8×
Washington, District of Columbia5,0811.06×
Montana5,0061.13×
Alaska4,8851.43×
Rhode Island4,5100.89×
Hawaii4,3940.64×
Vermont3,8311.37×
South Dakota3,0230.82×
Delaware2,6920.61×
North Dakota2,1540.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Welcome to Night Vale audience
BrandAffinityCategory
Tulare County, California54.88×Travel & Leisure
Dog breed2.47×Pets & Animals
Throne of Glass11.56×Literature
Israel2.96×Travel & Leisure
The Nice Guys9.36×Movies & TV
Winemaking4×Food & Beverages
Chromebook4.27×Technology & Electronics
The Halal Guys4.93×Food & Beverages
Solo climbing4.69×Sports
Jeep Grand Cherokee (WJ)4.23×Cars & Mobility
Strategic human resource planning6.08×Business & Career
Sussex County, New Jersey6.37×Travel & Leisure
3D printing1.52×Technology & Electronics
Gordita6.47×Food & Beverages
Home Delivery1.78×Food & Beverages
Mae Hong Son Province9.71×Travel & Leisure
Guelaguetza5.12×Arts & Culture
IS (Infinite Stratos)1.99×Literature
WESH 2 News2.57×Movies & TV
Jason Garrett6.55×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Welcome to Night Vale audience
TraitClusterScore
ExtroversionTHRILL1.88
Early Adopter MentalityPOWER1.7
SustainabilityBALANCE1.67
LGBTQ+ IdentityOPEN1.56
MindfulnessBALANCE1.54
TraditionCONSERVATISM1.51

Worldwide distribution

Worldwide audience distribution share by country for Welcome to Night Vale
CountryShare
United States75.3%
Canada5.7%
United Kingdom4.7%

See Welcome to Night Vale audiences in other countries

More Internet & Social Media audiences in United States

Frequently asked questions

How many fans does Welcome to Night Vale have in United States?

Welcome to Night Vale has an estimated audience of 1,591,889 people in United States, concentrated in California and Texas.

What is the gender split and age of Welcome to Night Vale fans?

63.7% of Welcome to Night Vale fans are female, 36.3% are male, with an average age of 34.4 years.

Which brands do Welcome to Night Vale fans like most?

Welcome to Night Vale fans show strongest brand affinity for Tulare County, California (54.88×), Dog breed (2.47×), and Throne of Glass (11.56×) over the country average.

Where do Welcome to Night Vale fans live in United States?

Welcome to Night Vale fans in United States are most concentrated in California (reach 148,625), Texas (reach 100,078), and New York (reach 78,600). These three regions account for the largest share of the active audience.

What other brands do Welcome to Night Vale fans also like?

Beyond Welcome to Night Vale itself, the audience over-indexes on Dog breed (2.47×), Throne of Glass (11.56×), Israel (2.96×), and The Nice Guys (9.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Welcome to Night Vale. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.