Welcome to Night Vale Audience in United States

Welcome to Night Vale has an estimated audience of 1,591,889 people in United States. 63.7% are female, 36.3% are male, average age 34.4. Top regions: California, Texas, New York. Top brand affinities: Melanie Martinez (singer), Magic: The Gathering, Marc Maron, Pokémon, Superman.

The average Welcome to Night Vale fan in United States is 34.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Melanie Martinez (singer), Magic: The Gathering, Marc Maron, with strongest over-indexing on Melanie Martinez (singer) (54.88× the country average). Demographically, the Welcome to Night Vale audience skews more female with an average age of 34.4, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Podcast

Demographics of Welcome to Night Vale fans

Demographic split for Welcome to Night Vale audience in United States
MetricValue
Female63.7%
Male36.3%
Average age34.4
Estimated audience size1,591,889

Audience persona

The typical Welcome to Night Vale fan in United States is more female, around 34.4 years old, with strong Extroversion tendencies and a notable affinity for Melanie Martinez (singer).

Top regions in United States

Top regions ranked by reach for Welcome to Night Vale in United States
RegionReachAffinity
California148,6250.85×
Texas100,0780.73×
New York78,6000.88×
Florida71,6030.66×
Pennsylvania52,6010.98×
Ohio52,0241.06×
Washington51,1881.6×
Illinois50,9070.96×
Michigan43,8901.05×
North Carolina42,7920.89×
Massachusetts40,7281.3×
Georgia40,4700.83×
Virginia38,2510.99×
Oregon32,0161.75×
Tennessee30,7590.96×
Missouri30,3541.18×
Colorado30,1261.2×
Indiana29,6761.02×
Arizona29,0790.89×
New Jersey27,7940.69×
Wisconsin27,2121.14×
Minnesota25,5481.12×
Maryland24,5280.9×
Alabama21,4390.96×
Kentucky19,8360.99×
Utah19,7561.39×
Oklahoma18,6181.05×
South Carolina16,6950.7×
Louisiana16,1870.79×
Connecticut15,2900.96×
Kansas13,1681.05×
Arkansas12,7540.97×
Nevada12,6420.82×
Iowa12,5010.95×
West Virginia9,4471.27×
Idaho8,4861.06×
New Mexico8,0651.01×
Mississippi7,9060.6×
New Hampshire7,6421.22×
Maine7,2391.27×
Nebraska6,3750.8×
Washington, District of Columbia5,0811.06×
Montana5,0061.13×
Alaska4,8851.43×
Rhode Island4,5100.89×
Hawaii4,3940.64×
Vermont3,8311.37×
South Dakota3,0230.82×
Delaware2,6920.61×
North Dakota2,1540.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Welcome to Night Vale audience
BrandAffinityCategory
Melanie Martinez (singer)54.88×Music & Radio
Magic: The Gathering11.94×Games
Marc Maron22.3×Movies & TV
Pokémon5.3×Games
Superman2.4×Movies & TV
Harry Potter3.06×Movies & TV
Livemusic4.4×Music & Radio
The Legend of Zelda8.27×Games
RWBY30.64×Movies & TV
Fandom4.66×Literature
David Sedaris26.27×Movies & TV
Bass guitar3.58×Music & Radio
Infographic11.3×News
Two Door Cinema Club44.77×Music & Radio
Creepypasta13.93×Literature
Rick and Morty4.84×Movies & TV
Democracy4.27×Politics & Society
BoJack Horseman12.8×Movies & TV
Bloodborne15.9×Games
Goth subculture6.92×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Welcome to Night Vale audience
TraitClusterScore
ExtroversionTHRILL1.88
Early Adopter MentalityPOWER1.7
SustainabilityBALANCE1.67
LGBTQ+ IdentityOPEN1.56
MindfulnessBALANCE1.54
TraditionCONSERVATISM1.51

Worldwide distribution

Worldwide audience distribution share by country for Welcome to Night Vale
CountryShare
United States75.3%
Canada5.7%
United Kingdom4.7%

See Welcome to Night Vale audiences in other countries

More Internet & Social Media audiences in United States

Frequently asked questions

How many fans does Welcome to Night Vale have in United States?

Welcome to Night Vale has an estimated audience of 1,591,889 people in United States, concentrated in California and Texas.

What is the gender split and age of Welcome to Night Vale fans?

63.7% of Welcome to Night Vale fans are female, 36.3% are male, with an average age of 34.4 years.

Which brands do Welcome to Night Vale fans like most?

Welcome to Night Vale fans show strongest brand affinity for Melanie Martinez (singer) (54.88×), Magic: The Gathering (11.94×), and Marc Maron (22.3×) over the country average.

Where do Welcome to Night Vale fans live in United States?

Welcome to Night Vale fans in United States are most concentrated in California (reach 148,625), Texas (reach 100,078), and New York (reach 78,600). These three regions account for the largest share of the active audience.

What other brands do Welcome to Night Vale fans also like?

Beyond Welcome to Night Vale itself, the audience over-indexes on Magic: The Gathering (11.94×), Marc Maron (22.3×), Pokémon (5.3×), and Superman (2.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Welcome to Night Vale. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.