Rascasse Audience Intelligence

Welcome to Night Vale Audience in United States

Name: Welcome to Night Vale — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Welcome to Night Vale in United States — modelled from more than twelve digital signal sources. Welcome to Night Vale has an estimated audience of 1,451,928 people in United States.

#33among Podcast in United States #212in Internet & Social Media

The average Welcome to Night Vale fan in United States is 34.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Melanie Martinez (singer), Magic: The Gathering, Marc Maron, with strongest over-indexing on Melanie Martinez (singer) (42.16× the country average).

Demographically, the Welcome to Night Vale audience skews more female with an average age of 34.4, and over-indexes on personality traits such as Individualism, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Welcome to Night Vale fan in United States is more female, around 34.4 years old, with strong Individualism tendencies and a notable affinity for Melanie Martinez (singer).

Category: Internet & Social Media · Type: Podcast

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Welcome to Night Vale profile in United States.

Audience size

1.5M

in United States

Gender

63.7%♀

36.3% male

Age

34.4

average years

Country rank

#18191

Podcast in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Welcome to Night Vale fans

63.7% are female, 36.3% are male, average age 34.4.

Fig. 02

Gender split

63.7%

Female

36.3%

Male

Demographic split for Welcome to Night Vale audience in United States
Metric	Value
Female	63.7%
Male	36.3%
Average age	34.4
Estimated audience size	1,451,928

Fig. 03

Age distribution

Age distribution of the Welcome to Night Vale audience in United States
Age bracket	Share	%
16-19		27%
20-29		30%
30-39		17%
40-49		14%
50+		12%

Fig. 04

Worldwide distribution

73.2%

of the worldwide Welcome to Night Vale audience comes from United States.

Worldwide audience distribution share by country for Welcome to Night Vale
Country	Share
United States	73.2%
Canada	6.2%
United Kingdom	5.0%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Welcome to Night Vale audience in United States is strongest.

Fig. 05

Top regions by affinity

Welcome to Night Vale fans by region: top regions in United States
#	Region	Reach	×
01	Oregon	~30K	1.82×
02	Washington	~50K	1.54×
03	Utah	~20K	1.26×
04	Colorado	~30K	1.24×
05	Vermont	~3K	1.22×
06	Massachusetts	~40K	1.21×
07	Alaska	~4K	1.21×
08	New Hampshire	~8K	1.20×
09	Maine	~7K	1.19×
10	New Mexico	~9K	1.14×
11	Minnesota	~30K	1.13×
12	Missouri	~30K	1.12×
13	Kansas	~10K	1.11×
14	West Virginia	~8K	1.11×
15	Montana	~5K	1.11×
16	Oklahoma	~20K	1.10×
17	Wisconsin	~30K	1.08×
18	Idaho	~9K	1.07×
19	Michigan	~40K	1.03×
20	Washington, District of Columbia	~5K	1.03×
21	Ohio	~50K	1.02×
22	Indiana	~30K	1.00×
23	Virginia	~40K	0.99×
24	Kentucky	~20K	0.99×
25	Pennsylvania	~50K	0.97×
26	Iowa	~10K	0.97×
27	Arkansas	~10K	0.97×
28	Nebraska	~8K	0.96×
29	Connecticut	~20K	0.95×
30	Rhode Island	~5K	0.95×
31	South Dakota	~3K	0.95×
32	Tennessee	~30K	0.92×
33	Illinois	~50K	0.91×
34	Maryland	~20K	0.91×
35	North Dakota	~3K	0.91×
36	Alabama	~20K	0.90×
37	North Carolina	~40K	0.89×
38	Arizona	~30K	0.89×
39	Delaware	~4K	0.85×
40	Nevada	~10K	0.84×
41	California	~100K	0.83×
42	New York	~70K	0.82×
43	Georgia	~40K	0.81×
44	Louisiana	~20K	0.80×
45	Hawaii	~5K	0.80×
46	South Carolina	~20K	0.76×
47	Mississippi	~10K	0.76×
48	Texas	~100K	0.71×
49	New Jersey	~30K	0.69×
50	Florida	~70K	0.66×

Affinity by region — Welcome to Night Vale, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Welcome to Night Vale audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Welcome to Night Vale audience
#	Interest	Category	×
01	Melanie Martinez (singer)	Music & Radio	42.16×
02	Marc Maron	Movies & TV	21.65×
03	Humanoid robot	Technology & Electronics	17.08×
04	Magic: The Gathering	Games	11.22×
05	Bob's Burgers	Movies & TV	9.09×
06	Goth subculture	Fashion & Accessoires	7.07×
07	The Legend of Zelda	Games	5.87×
08	Pokémon	Games	4.63×
09	Board games	Games	4.38×
10	Virtual reality	Technology & Electronics	4.36×
11	GameStop	Games	3.63×
12	Fandom	Literature	3.54×
13	Subway	Food & Beverages	2.95×
14	Reddit	Internet & Social Media	2.93×
15	Podcast	Music & Radio	2.84×
16	Pizza Hut	Food & Beverages	2.60×
17	IKEA	Home & Garden	2.56×
18	McDonald's	Food & Beverages	2.46×
19	Starbucks	Food & Beverages	2.20×
20	Pinterest	Internet & Social Media	1.93×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Welcome to Night Vale audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Welcome to Night Vale audience · What stands out
Trait	Cluster	Score
Individualism	JOY	2.28×
Urban Lifestyle	OPEN	1.89×
Early Adopter Mentality	POWER	1.89×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Welcome to Night Vale audience · Rather not
Trait	Cluster	Score
Luxury Orientation	PREMIUM	0.68×
DIY Mentality	THRILL	0.76×
Risk Appetite	THRILL	0.78×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Welcome to Night Vale have in United States?

Welcome to Night Vale has an estimated audience of 1,451,928 people in United States, concentrated in California and Texas.

What is the gender split and age of Welcome to Night Vale fans?

63.7% of Welcome to Night Vale fans are female, 36.3% are male, with an average age of 34.4 years.

Which brands do Welcome to Night Vale fans like most?

Welcome to Night Vale fans show strongest brand affinity for Melanie Martinez (singer) (42.16×), Magic: The Gathering (11.22×), and Marc Maron (21.65×) over the country average.

Where do Welcome to Night Vale fans live in United States?

Welcome to Night Vale fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and New York (reach ~70K). These three regions account for the largest share of the active audience.

What other brands do Welcome to Night Vale fans also like?

Beyond Welcome to Night Vale itself, the audience over-indexes on Magic: The Gathering (11.22×), Marc Maron (21.65×), Pokémon (4.63×), and Podcast (2.84×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Welcome to Night Vale. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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