Welder Audience in United States

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Welder has an estimated audience of 2,216,713 people in United States. 15.5% are female, 84.5% are male, average age 36.6. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Vocal harmony, Governor of Michigan, Urban Outfitters, Grinch.

The average Welder fan in United States is 36.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Vocal harmony, Governor of Michigan, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Welder audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Welder fans

Demographic split for Welder audience in United States
MetricValue
Female15.5%
Male84.5%
Average age36.6
Estimated audience size2,216,713

Audience persona

The typical Welder fan in United States is more male, around 36.6 years old, with strong Patriotism tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Welder in United States
RegionReachAffinity
California272,8781.12×
Texas206,0091.08×
Florida157,7301.05×
New York130,7381.06×
Georgia77,6331.14×
North Carolina73,1681.1×
Pennsylvania70,2960.94×
Illinois69,4130.94×
Ohio61,9300.91×
Michigan53,8720.93×
Tennessee51,4661.16×
Arizona50,4861.12×
New Jersey50,3830.89×
Virginia50,0480.93×
Washington44,4191×
Indiana40,5041×
Missouri37,3881.05×
Colorado33,4710.96×
South Carolina33,2571×
Massachusetts32,6390.75×
Maryland32,5710.85×
Kentucky32,1151.16×
Wisconsin31,9190.96×
Minnesota30,5920.96×
Alabama30,0790.97×
Oklahoma28,6671.16×
Louisiana26,3620.92×
Oregon25,5721.01×
Utah23,5551.19×
Arkansas23,0231.26×
Nevada21,7931.02×
Mississippi21,1031.16×
Iowa20,7031.13×
Connecticut20,4730.92×
Kansas17,8001.02×
New Mexico13,9651.26×
Idaho13,8321.24×
West Virginia11,7591.14×
Nebraska11,2751.01×
Hawaii8,9830.94×
Maine7,2080.91×
New Hampshire7,1490.82×
Montana6,3761.04×
Rhode Island5,9040.84×
North Dakota4,9441.09×
Delaware4,7670.78×
South Dakota4,5880.9×
Alaska4,1700.88×
Washington, District of Columbia3,5360.53×
Vermont3,4840.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Welder audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Vocal harmony13.49×Music & Radio
Governor of Michigan14.62×Politics & Society
Urban Outfitters3.57×Shopping
Grinch6.27×Movies & TV
Wok9.95×Food & Beverages
Cherish (group)15.86×Music & Radio
Hipster13.96×Politics & Society
Hibachi10.67×Food & Beverages
Goop6.62×Internet & Social Media
La Jolla10.91×Travel & Leisure
El Paso County, Colorado14.35×Travel & Leisure
Grace Slick9.75×Music & Radio
Minnesota1.87×Travel & Leisure
Google Home6.57×Technology & Electronics
Gift registry12.31×Kids & Family
N1 road (South Africa)3.79×Travel & Leisure
headspace7.71×Health
No Escape (1994 film)9.12×Movies & TV
UK garage4.39×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Welder audience
TraitClusterScore
PatriotismCONSERVATISM2.25
Risk AppetiteTHRILL1.73
Need for SecurityCONSERVATISM1.67
DIY MentalityTHRILL1.61
Career OrientationPOWER1.44
IndividualismJOY1.27

Worldwide distribution

Worldwide audience distribution share by country for Welder
CountryShare
United States34.7%
Ukraine10.3%
Canada4.2%

See Welder audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Welder have in United States?

Welder has an estimated audience of 2,216,713 people in United States, concentrated in California and Texas.

What is the gender split and age of Welder fans?

15.5% of Welder fans are female, 84.5% are male, with an average age of 36.6 years.

Which brands do Welder fans like most?

Welder fans show strongest brand affinity for Keene, New Hampshire (675×), Vocal harmony (13.49×), and Governor of Michigan (14.62×) over the country average.

Where do Welder fans live in United States?

Welder fans in United States are most concentrated in California (reach 272,878), Texas (reach 206,009), and Florida (reach 157,730). These three regions account for the largest share of the active audience.

What other brands do Welder fans also like?

Beyond Welder itself, the audience over-indexes on Vocal harmony (13.49×), Governor of Michigan (14.62×), Urban Outfitters (3.57×), and Grinch (6.27×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Welder. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.