Rascasse Audience Intelligence

West End theatre Audience in United States

A data profile of the people who buy, follow and care about West End theatre in United States — modelled from more than twelve digital signal sources. West End theatre has an estimated audience of 3,833,489 people in United States.

#600among POI in United States#951in Movies & TV

The average West End theatre fan in United States is 37.8 years old, more female, and lives primarily in Minnesota.

The audience is concentrated in Minnesota, Florida, California.

Top brand affinities include Mrs. Doubtfire, Cats (musical), Diane Keaton, with strongest over-indexing on Mrs. Doubtfire (26.71× the country average).

Demographically, the West End theatre audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical West End theatre fan in United States is more female, around 37.8 years old, with strong Patriotism tendencies and a notable affinity for Mrs. Doubtfire.

Category: Movies & TV · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the West End theatre profile in United States.

Audience size
3.8M
in United States
Gender
65.7%♀
34.3% male
Age
37.8
average years
Country rank
#8313
POI in United States
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of West End theatre fans

65.7% are female, 34.3% are male, average age 37.8.

Fig. 02

Gender split

65.7%
Female
34.3%
Male
Demographic split for West End theatre audience in United States
MetricValue
Female65.7%
Male34.3%
Average age37.8
Estimated audience size3,833,489
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the West End theatre audience in United States
Age bracketShare%
16-1926%
20-2919%
30-3917%
40-4918%
50+20%
Fig. 04

Worldwide distribution

23.3%

of the worldwide West End theatre audience comes from United States.

Worldwide audience distribution share by country for West End theatre
CountryShare
United Kingdom40.6%
United States23.3%
Australia4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the West End theatre audience in United States is strongest.

Fig. 05

Top regions by affinity

West End theatre fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~2M33.33×
02Florida~1M4.54×
03New York~200K1.07×
04Alaska~8K0.92×
05Vermont~6K0.92×
06North Dakota~7K0.90×
07Washington, District of Columbia~10K0.89×
08South Dakota~8K0.89×
09Montana~9K0.88×
10Delaware~9K0.87×
11Idaho~20K0.85×
12West Virginia~20K0.85×
13Hawaii~10K0.85×
14New Hampshire~10K0.85×
15Maine~10K0.85×
16Rhode Island~10K0.85×
17New Mexico~20K0.84×
18Nebraska~20K0.82×
19Mississippi~30K0.81×
20Connecticut~30K0.79×
21Arkansas~20K0.78×
22Kansas~20K0.77×
23Oklahoma~30K0.73×
24Iowa~20K0.73×
25Kentucky~30K0.72×
26Nevada~30K0.72×
27Utah~20K0.72×
28Louisiana~40K0.71×
29Massachusetts~50K0.70×
30Alabama~40K0.70×
31New Jersey~70K0.69×
32Oregon~30K0.69×
33South Carolina~40K0.67×
34Wisconsin~40K0.64×
35Maryland~40K0.62×
36Tennessee~50K0.61×
37Missouri~40K0.61×
38Pennsylvania~80K0.59×
39Virginia~50K0.59×
40Arizona~50K0.59×
41Indiana~40K0.59×
42Colorado~40K0.59×
43Washington~40K0.58×
44Michigan~60K0.56×
45California~200K0.55×
46Georgia~60K0.54×
47North Carolina~60K0.54×
48Ohio~60K0.53×
49Illinois~70K0.51×
50Texas~100K0.38×
Fig. 06

Affinity by region

Affinity by region — West End theatre, United States
0.38×1.00×33.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the West End theatre audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for West End theatre audience
#·InterestCategoryAffinity×
01Mrs. DoubtfireMovies & TV26.71×
02Andrew Lloyd WebberMusic & Radio26.46×
03Cats (musical)Music & Radio14.87×
04Mamma Mia!Movies & TV12.18×
05Julie AndrewsMovies & TV8.95×
06VulturePets & Animals8.07×
07TVLineNews8.04×
08Cath KidstonFashion & Accessoires7.65×
09Marlon BrandoMovies & TV7.03×
10Diane KeatonMovies & TV6.04×
11Al PacinoMovies & TV5.31×
12Tony AwardArts & Culture4.41×
13Broadway theatreTravel & Leisure3.74×
14Anne HathawayMovies & TV3.72×
15Non-alcoholic beverageFood & Beverages3.05×
16Britney SpearsMusic & Radio2.83×
17Electric guitarMusic & Radio2.24×
18Taylor SwiftMusic & Radio1.80×
19RedditInternet & Social Media1.65×
20Planet FitnessSports1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the West End theatre audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by West End theatre audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.60×
TraditionCONSERVATISM1.48×
Urban LifestyleOPEN1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by West End theatre audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.87×
Quality AwarenessPREMIUM0.92×
Healthy LifestyleBALANCE0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does West End theatre have in United States?

West End theatre has an estimated audience of 3,833,489 people in United States, concentrated in Minnesota and Florida.

02

What is the gender split and age of West End theatre fans?

65.7% of West End theatre fans are female, 34.3% are male, with an average age of 37.8 years.

03

Which brands do West End theatre fans like most?

West End theatre fans show strongest brand affinity for Mrs. Doubtfire (26.71×), Cats (musical) (14.87×), and Diane Keaton (6.04×) over the country average.

04

Where do West End theatre fans live in United States?

West End theatre fans in United States are most concentrated in Minnesota (reach ~2M), Florida (reach ~1M), and California (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do West End theatre fans also like?

Beyond West End theatre itself, the audience over-indexes on Cats (musical) (14.87×), Diane Keaton (6.04×), Andrew Lloyd Webber (26.46×), and Mamma Mia! (12.18×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See West End theatre audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for West End theatre. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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