West Highland White Terrier Audience in United States

West Highland White Terrier logo

West Highland White Terrier has an estimated audience of 781,426 people in United States. 70.6% are female, 29.4% are male, average age 37.3. Top regions: California, Texas, Florida. Top brand affinities: Finnair, PSV Eindhoven, Dogo Argentino, Petco, Deutsche Eishockey Liga.

The average West Highland White Terrier fan in United States is 37.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Finnair, PSV Eindhoven, Dogo Argentino, with strongest over-indexing on Finnair (675× the country average). Demographically, the West Highland White Terrier audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Pet Ownership, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic · Subtype: Dog breed

Demographics of West Highland White Terrier fans

Demographic split for West Highland White Terrier audience in United States
MetricValue
Female70.6%
Male29.4%
Average age37.3
Estimated audience size781,426

Audience persona

The typical West Highland White Terrier fan in United States is more female, around 37.3 years old, with strong Pet Ownership tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for West Highland White Terrier in United States
RegionReachAffinity
California103,5271.2×
Texas76,1951.13×
Florida63,8101.21×
New York44,2951.01×
Illinois27,8251.07×
Pennsylvania26,7091.02×
Georgia24,8661.03×
North Carolina24,1611.03×
Ohio21,8530.91×
New Jersey21,4561.08×
Virginia20,2431.06×
Michigan18,4040.9×
Washington18,2921.17×
Arizona17,9161.12×
Tennessee17,6081.12×
Massachusetts16,7151.09×
Colorado14,4301.17×
Indiana13,6700.96×
Missouri12,3990.98×
Alabama12,3611.13×
South Carolina11,6360.99×
Maryland11,3920.85×
Minnesota11,1551×
Louisiana10,6871.06×
Wisconsin10,5460.9×
Oregon10,2481.14×
Kentucky9,9121.01×
Nevada8,7841.16×
Utah8,6201.23×
Oklahoma8,4040.97×
Connecticut7,2370.92×
Arkansas6,8241.06×
Iowa6,1780.96×
Kansas6,0740.99×
Mississippi5,5470.86×
Idaho4,2291.08×
West Virginia4,1101.13×
New Mexico4,0531.03×
Nebraska3,7900.97×
New Hampshire3,0961.01×
Hawaii2,7450.82×
Maine2,3810.85×
Washington, District of Columbia2,0540.87×
Rhode Island2,0090.81×
Montana1,9920.92×
South Dakota1,7140.95×
Delaware1,5900.74×
Alaska1,5230.91×
North Dakota1,1290.7×
Wyoming1,0920.94×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for West Highland White Terrier audience
BrandAffinityCategory
Finnair675×Travel & Leisure
PSV Eindhoven57.31×Sports
Dogo Argentino40.46×Pets & Animals
Petco3.9×Shopping
Deutsche Eishockey Liga25.37×Sports
Pet store3.47×Pets & Animals
Dog grooming6.16×Pets & Animals
Pet food2.78×Pets & Animals
PetSmart5.6×Shopping
Cultural tourism20×Travel & Leisure
Carport8.13×Home & Garden
Real property2.79×Home & Garden
Do it yourself (DIY)1.69×Home & Garden
Dollar General1.94×Shopping
Planet Fitness1.97×Sports
Texas Roadhouse1.89×Food & Beverages
Local food2.29×Food & Beverages
Maine Coon4.17×Pets & Animals
Scooby-Doo2.34×Movies & TV
Alpine skiing3.24×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by West Highland White Terrier audience
TraitClusterScore
Pet OwnershipJOY2.5
Design AffinityPREMIUM1.66
LGBTQ+ IdentityOPEN1.57
Sports ActivityPOWER1.4
DIY MentalityTHRILL1.31
Healthy LifestyleBALANCE1.27

Worldwide distribution

Worldwide audience distribution share by country for West Highland White Terrier
CountryShare
United States31.8%
United Kingdom12.5%
Japan10.0%

See West Highland White Terrier audiences in other countries

More Dog breed audiences in United States

Frequently asked questions

How many fans does West Highland White Terrier have in United States?

West Highland White Terrier has an estimated audience of 781,426 people in United States, concentrated in California and Texas.

What is the gender split and age of West Highland White Terrier fans?

70.6% of West Highland White Terrier fans are female, 29.4% are male, with an average age of 37.3 years.

Which brands do West Highland White Terrier fans like most?

West Highland White Terrier fans show strongest brand affinity for Finnair (675×), PSV Eindhoven (57.31×), and Dogo Argentino (40.46×) over the country average.

Where do West Highland White Terrier fans live in United States?

West Highland White Terrier fans in United States are most concentrated in California (reach 103,527), Texas (reach 76,195), and Florida (reach 63,810). These three regions account for the largest share of the active audience.

What other brands do West Highland White Terrier fans also like?

Beyond West Highland White Terrier itself, the audience over-indexes on PSV Eindhoven (57.31×), Dogo Argentino (40.46×), Petco (3.9×), and Deutsche Eishockey Liga (25.37×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for West Highland White Terrier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.