Rascasse Audience Intelligence

West Highland White Terrier Audience in United States

A data profile of the people who buy, follow and care about West Highland White Terrier in United States — modelled from more than twelve digital signal sources. West Highland White Terrier has an estimated audience of 781,426 people in United States.

#39among Dog breed in United States#9616among Topic in United States#425in Pets & Animals

The average West Highland White Terrier fan in United States is 37.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dogo Argentino, Napoleon Dynamite, IKEA, with strongest over-indexing on Dogo Argentino (66.42× the country average).

Demographically, the West Highland White Terrier audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Pet Ownership, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical West Highland White Terrier fan in United States is more female, around 37.3 years old, with strong Pet Ownership tendencies and a notable affinity for Dogo Argentino.

Category: Pets & Animals · Type: Topic · Subtype: Dog breed

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the West Highland White Terrier profile in United States.

Audience size
781K
in United States
Gender
70.6%♀
29.4% male
Age
37.3
average years
Country rank
#27881
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of West Highland White Terrier fans

70.6% are female, 29.4% are male, average age 37.3.

Fig. 02

Gender split

70.6%
Female
29.4%
Male
Demographic split for West Highland White Terrier audience in United States
MetricValue
Female70.6%
Male29.4%
Average age37.3
Estimated audience size781,426
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the West Highland White Terrier audience in United States
Age bracketShare%
16-1932%
20-2916%
30-3913%
40-4917%
50+23%
Fig. 04

Worldwide distribution

31.7%

of the worldwide West Highland White Terrier audience comes from United States.

Worldwide audience distribution share by country for West Highland White Terrier
CountryShare
United States31.7%
United Kingdom12.5%
Japan10.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the West Highland White Terrier audience in United States is strongest.

Fig. 05

Top regions by affinity

West Highland White Terrier fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~2K1.47×
02Utah~8K1.19×
03California~100K1.14×
04Florida~60K1.14×
05Washington~20K1.14×
06Oregon~10K1.11×
07Nevada~8K1.10×
08Colorado~10K1.09×
09Texas~70K1.08×
10Idaho~4K1.08×
11Tennessee~20K1.07×
12Massachusetts~20K1.06×
13Arizona~20K1.05×
14South Dakota~2K1.05×
15Kansas~6K1.04×
16West Virginia~4K1.04×
17Alabama~10K1.03×
18Minnesota~10K1.02×
19Louisiana~10K1.01×
20New Hampshire~3K1.01×
21North Carolina~20K1.00×
22Virginia~20K1.00×
23New Jersey~20K0.99×
24Oklahoma~9K0.99×
25Arkansas~6K0.99×
26New Mexico~4K0.99×
27Montana~2K0.99×
28Illinois~30K0.98×
29Georgia~20K0.98×
30Kentucky~10K0.97×
31Nebraska~4K0.97×
32Missouri~10K0.96×
33South Carolina~10K0.96×
34Connecticut~7K0.96×
35Pennsylvania~20K0.95×
36Iowa~6K0.95×
37Maine~3K0.95×
38North Dakota~2K0.95×
39Mississippi~6K0.94×
40Vermont~1K0.94×
41Indiana~10K0.93×
42Rhode Island~2K0.93×
43New York~40K0.92×
44Delaware~2K0.92×
45Hawaii~3K0.91×
46Wisconsin~10K0.90×
47Washington, District of Columbia~2K0.90×
48Maryland~10K0.89×
49Ohio~20K0.86×
50Michigan~20K0.86×
Fig. 06

Affinity by region

Affinity by region — West Highland White Terrier, United States
0.86×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the West Highland White Terrier audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for West Highland White Terrier audience
#·InterestCategoryAffinity×
01Dogo ArgentinoPets & Animals66.42×
02Napoleon DynamiteMovies & TV20.00×
03Cultural tourismTravel & Leisure20.00×
04RegusBusiness & Career18.82×
05Dog groomingPets & Animals5.88×
06PetSmartShopping5.56×
07Pet sittingPets & Animals3.68×
08Veterinary medicineBusiness & Career3.14×
09PoodlePets & Animals3.12×
10French BulldogPets & Animals2.97×
11Labrador RetrieverPets & Animals2.81×
12IKEAHome & Garden2.71×
13Pet foodPets & Animals2.51×
14Trader Joe'sShopping2.20×
15NordstromShopping2.15×
16PinterestInternet & Social Media1.97×
17FurnitureHome & Garden1.90×
18WineFood & Beverages1.72×
19Home improvementHome & Garden1.59×
20RecipesFood & Beverages1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the West Highland White Terrier audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by West Highland White Terrier audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.63×
Community OrientationOPEN1.56×
PatriotismCONSERVATISM1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by West Highland White Terrier audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.80×
Social Media UsageJOY0.89×
ExtroversionTHRILL0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does West Highland White Terrier have in United States?

West Highland White Terrier has an estimated audience of 781,426 people in United States, concentrated in California and Texas.

02

What is the gender split and age of West Highland White Terrier fans?

70.6% of West Highland White Terrier fans are female, 29.4% are male, with an average age of 37.3 years.

03

Which brands do West Highland White Terrier fans like most?

West Highland White Terrier fans show strongest brand affinity for Dogo Argentino (66.42×), Napoleon Dynamite (20×), and IKEA (2.71×) over the country average.

04

Where do West Highland White Terrier fans live in United States?

West Highland White Terrier fans in United States are most concentrated in California (reach ~100K), Texas (reach ~70K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do West Highland White Terrier fans also like?

Beyond West Highland White Terrier itself, the audience over-indexes on Napoleon Dynamite (20×), IKEA (2.71×), Dog grooming (5.88×), and Pinterest (1.97×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See West Highland White Terrier audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for West Highland White Terrier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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