What About Bob? Audience in United States

What About Bob? logo

What About Bob? has an estimated audience of 729,772 people in United States. 39.1% are female, 60.9% are male, average age 44.1. Top regions: California, Texas, Florida. Top brand affinities: Alaska, IS (Infinite Stratos), Ironmongery, Temple Grandin, Arutz Sheva.

The average What About Bob? fan in United States is 44.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Alaska, IS (Infinite Stratos), Ironmongery, with strongest over-indexing on Alaska (1.8× the country average). Demographically, the What About Bob? audience skews more male with an average age of 44.1, and over-indexes on personality traits such as Social Media Usage, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comedy

Demographics of What About Bob? fans

Demographic split for What About Bob? audience in United States
MetricValue
Female39.1%
Male60.9%
Average age44.1
Estimated audience size729,772

Audience persona

The typical What About Bob? fan in United States is more male, around 44.1 years old, with strong Social Media Usage tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for What About Bob? in United States
RegionReachAffinity
California58,7890.73×
Texas43,8960.7×
Florida34,5720.7×
New York33,0400.81×
Ohio24,4361.09×
Pennsylvania23,6170.96×
Illinois22,9340.94×
Michigan22,5761.18×
Washington17,8071.22×
Massachusetts16,7021.16×
North Carolina16,6810.76×
Virginia15,6260.88×
Utah14,7602.26×
Georgia14,4450.64×
Indiana14,2381.07×
Minnesota13,9981.34×
Arizona13,3270.89×
Wisconsin13,3171.21×
Tennessee13,0110.89×
New Jersey12,8860.69×
Colorado12,5871.09×
Missouri12,5751.07×
Oregon11,4411.37×
Maryland8,7390.7×
Kentucky8,3100.91×
Oklahoma8,0330.99×
South Carolina7,9790.73×
Connecticut7,7301.06×
Alabama6,3140.62×
Idaho6,2331.7×
Iowa6,1171.02×
Kansas5,6270.98×
New Hampshire5,6211.95×
Louisiana5,4880.58×
Arkansas5,3620.89×
Nevada5,3100.75×
Maine4,0271.54×
Nebraska3,9291.07×
Mississippi3,2600.54×
Montana2,8691.42×
West Virginia2,7740.82×
New Mexico2,7210.74×
Rhode Island2,4851.07×
Hawaii1,7940.57×
Alaska1,6711.07×
South Dakota1,6320.97×
Vermont1,6081.26×
North Dakota1,5201.01×
Washington, District of Columbia1,4690.67×
Delaware1,4570.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for What About Bob? audience
BrandAffinityCategory
Alaska1.8×Travel & Leisure
IS (Infinite Stratos)1.56×Literature
Ironmongery3.86×Home & Garden
Temple Grandin2.72×Literature
Arutz Sheva2.3×News
Consequence (rapper)1.95×Music & Radio
Enfamil1.84×Kids & Family
Julio Cesar Chavez Jr.1.95×Sports
Assassin's Creed: Brotherhood2.98×Games
Mike Conley, Jr.2.15×Sports
Italic languages1.61×Politics & Society
Pendleton, Oregon3.64×Travel & Leisure
Assassin's Creed: Revelations2.15×Games
Minestrone5.99×Food & Beverages
Buenavista (Madrid)1.66×Travel & Leisure
Davos3.36×Travel & Leisure
Ayrton Senna1.72×Sports
British Grand Prix3.1×Sports
Celtic punk1.52×Music & Radio
ABC iview2.32×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by What About Bob? audience
TraitClusterScore
Social Media UsageJOY1.47
LGBTQ+ IdentityOPEN1.27
IndividualismJOY1.18
TraditionCONSERVATISM1.1
Early Adopter MentalityPOWER1.08
Design AffinityPREMIUM1.08

Worldwide distribution

Worldwide audience distribution share by country for What About Bob?
CountryShare
United States95.4%
Germany3.3%
Italy1.3%

See What About Bob? audiences in other countries

More Comedy audiences in United States

Frequently asked questions

How many fans does What About Bob? have in United States?

What About Bob? has an estimated audience of 729,772 people in United States, concentrated in California and Texas.

What is the gender split and age of What About Bob? fans?

39.1% of What About Bob? fans are female, 60.9% are male, with an average age of 44.1 years.

Which brands do What About Bob? fans like most?

What About Bob? fans show strongest brand affinity for Alaska (1.8×), IS (Infinite Stratos) (1.56×), and Ironmongery (3.86×) over the country average.

Where do What About Bob? fans live in United States?

What About Bob? fans in United States are most concentrated in California (reach 58,789), Texas (reach 43,896), and Florida (reach 34,572). These three regions account for the largest share of the active audience.

What other brands do What About Bob? fans also like?

Beyond What About Bob? itself, the audience over-indexes on IS (Infinite Stratos) (1.56×), Ironmongery (3.86×), Temple Grandin (2.72×), and Arutz Sheva (2.3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for What About Bob?. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.