Rascasse Audience Intelligence

What About Bob? Audience in United States

A data profile of the people who buy, follow and care about What About Bob? in United States — modelled from more than twelve digital signal sources. What About Bob? has an estimated audience of 732,740 people in United States.

#97among Comedy in United States#2429among Movie / TV Show / Series in United States#5395in Movies & TV

The average What About Bob? fan in United States is 44.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Tom Cruise, Reddit, George Clooney, with strongest over-indexing on Tom Cruise (11.26× the country average).

Demographically, the What About Bob? audience skews more male with an average age of 44.1, and over-indexes on personality traits such as Social Media Usage, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical What About Bob? fan in United States is more male, around 44.1 years old, with strong Social Media Usage tendencies and a notable affinity for Tom Cruise.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comedy

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the What About Bob? profile in United States.

Audience size
733K
in United States
Gender
39.1%♀
60.9% male
Age
44.1
average years
Country rank
#29070
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of What About Bob? viewers

39.1% are female, 60.9% are male, average age 44.1.

Fig. 02

Gender split

39.1%
Female
60.9%
Male
Demographic split for What About Bob? audience in United States
MetricValue
Female39.1%
Male60.9%
Average age44.1
Estimated audience size732,740
Fig. 03

Age distribution

Ø 44.1
average years
Age distribution of the What About Bob? audience in United States
Age bracketShare%
16-194%
20-2916%
30-3927%
40-4934%
50+20%
Fig. 04

Worldwide distribution

95.3%

of the worldwide What About Bob? audience comes from United States.

Worldwide audience distribution share by country for What About Bob?
CountryShare
United States95.3%
Germany3.4%
Italy1.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the What About Bob? audience in United States is strongest.

Fig. 05

Top regions by affinity

What About Bob? fans by region: top regions in United States
#RegionReachAffinity×
01Utah~10K2.15×
02New Hampshire~5K1.86×
03Idaho~6K1.66×
04Maine~4K1.46×
05Montana~3K1.40×
06Oregon~10K1.38×
07Minnesota~10K1.31×
08Vermont~2K1.29×
09Wisconsin~10K1.20×
10Alaska~2K1.20×
11Michigan~20K1.17×
12Washington~20K1.17×
13Massachusetts~20K1.13×
14Connecticut~8K1.09×
15North Dakota~2K1.09×
16Missouri~10K1.08×
17Rhode Island~3K1.08×
18Ohio~20K1.07×
19Iowa~6K1.05×
20Nebraska~4K1.05×
21Colorado~10K1.04×
22Indiana~10K1.02×
23South Dakota~2K1.01×
24Oklahoma~8K0.98×
25Kansas~6K0.96×
26Pennsylvania~20K0.95×
27Illinois~20K0.91×
28Kentucky~8K0.91×
29Arkansas~5K0.90×
30Tennessee~10K0.88×
31West Virginia~3K0.88×
32Arizona~10K0.87×
33Virginia~20K0.86×
34Delaware~2K0.85×
35New Mexico~3K0.79×
36New York~30K0.78×
37Nevada~5K0.76×
38South Carolina~8K0.75×
39North Carolina~20K0.74×
40Washington, District of Columbia~2K0.71×
41California~60K0.70×
42New Jersey~10K0.69×
43Maryland~9K0.69×
44Alabama~7K0.69×
45Florida~30K0.68×
46Hawaii~2K0.66×
47Texas~40K0.63×
48Mississippi~4K0.63×
49Georgia~10K0.62×
50Louisiana~6K0.62×
Fig. 06

Affinity by region

Affinity by region — What About Bob?, United States
0.62×1.00×2.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the What About Bob? audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for What About Bob? audience
#·InterestCategoryAffinity×
01George ClooneyMovies & TV13.14×
02Tom CruiseMovies & TV11.26×
03Mark WahlbergMovies & TV9.14×
04Keanu ReevesMovies & TV9.11×
05Bob DylanMusic & Radio8.91×
06Kate WinsletMovies & TV8.73×
07Leonardo DiCaprioMovies & TV8.53×
08Mission: ImpossibleMovies & TV8.11×
09Rotten TomatoesMovies & TV7.83×
10Phil CollinsMusic & Radio7.51×
11Ryan GoslingMovies & TV6.31×
12Paul McCartneyMusic & Radio6.19×
13Brad PittMovies & TV5.93×
14Golden Globe AwardMovies & TV5.12×
15RedditInternet & Social Media4.64×
16Burger KingFood & Beverages2.73×
17Horror moviesMovies & TV2.67×
18XInternet & Social Media1.92×
19Donald TrumpPolitics & Society1.89×
20SupermanMovies & TV1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the What About Bob? audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by What About Bob? audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.73×
IndulgenceJOY1.71×
TraditionCONSERVATISM1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by What About Bob? audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.25×
MindfulnessBALANCE0.35×
TravellingTHRILL0.44×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does What About Bob? have in United States?

What About Bob? has an estimated audience of 732,740 people in United States, concentrated in California and Texas.

02

What is the gender split and age of What About Bob? viewers?

39.1% of What About Bob? fans are female, 60.9% are male, with an average age of 44.1 years.

03

Which brands do What About Bob? fans like most?

What About Bob? fans show strongest brand affinity for Tom Cruise (11.26×), Reddit (4.64×), and George Clooney (13.14×) over the country average.

04

Where do What About Bob? fans live in United States?

What About Bob? fans in United States are most concentrated in California (reach ~60K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do What About Bob? fans also like?

Beyond What About Bob? itself, the audience over-indexes on Reddit (4.64×), George Clooney (13.14×), Leonardo DiCaprio (8.53×), and Keanu Reeves (9.11×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for What About Bob?. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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