what would you do Audience in United States

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what would you do has an estimated audience of 350,585 people in United States. 65.8% are female, 34.2% are male, average age 35.7. Top regions: California, Texas, New York. Top brand affinities: Stucco, Pro-Ject, Buying a House, Israel, The Devil's Rejects.

The average what would you do fan in United States is 35.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Stucco, Pro-Ject, Buying a House, with strongest over-indexing on Stucco (31.2× the country average). Demographically, the what would you do audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Extroversion, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of what would you do fans

Demographic split for what would you do audience in United States
MetricValue
Female65.8%
Male34.2%
Average age35.7
Estimated audience size350,585

Audience persona

The typical what would you do fan in United States is more female, around 35.7 years old, with strong Extroversion tendencies and a notable affinity for Stucco.

Top regions in United States

Top regions ranked by reach for what would you do in United States
RegionReachAffinity
California37,2460.97×
Texas31,6561.05×
New York25,3591.29×
Florida19,8130.83×
Illinois13,4151.15×
Pennsylvania13,0041.1×
New Jersey12,9961.46×
Ohio11,1231.03×
Georgia10,1320.94×
North Carolina9,8040.93×
Michigan9,0300.99×
Massachusetts7,8601.14×
Missouri7,6191.35×
Virginia7,5680.89×
Arizona7,0200.98×
Tennessee6,7750.96×
Indiana6,5341.02×
Washington6,3160.9×
Colorado5,9351.07×
South Carolina5,7061.08×
Wisconsin5,6901.08×
Maryland5,5660.92×
Minnesota5,2181.04×
Nevada5,0271.48×
Kentucky4,4151×
Oklahoma4,2881.1×
Alabama4,2400.87×
Oregon3,9370.98×
Connecticut3,9351.12×
Louisiana3,8500.85×
Iowa3,0961.07×
Kansas3,0561.11×
Arkansas2,7240.94×
Utah2,7110.86×
Mississippi2,3670.82×
Idaho2,3371.33×
Nebraska1,9171.09×
New Mexico1,7821.01×
New Hampshire1,4271.03×
West Virginia1,4210.87×
Hawaii1,2540.83×
Maine1,1480.91×
Delaware1,0521.09×
Rhode Island9980.89×
Washington, District of Columbia9770.93×
Montana7150.73×
North Dakota6220.86×
Alaska5100.68×
Vermont4520.73×
Wyoming3230.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for what would you do audience
BrandAffinityCategory
Stucco31.2×Home & Garden
Pro-Ject6.88×Music & Radio
Buying a House5.92×Home & Garden
Israel1.73×Travel & Leisure
The Devil's Rejects6.68×Movies & TV
Jesse Plemons2.1×Movies & TV
Google Photos1.51×Technology & Electronics
3D printing1.5×Technology & Electronics
Home staging3.05×Home & Garden
JDSU1.65×Business & Career
Nebraska Cornhuskers football1.86×Sports
Jeep Grand Cherokee (WJ)3.16×Cars & Mobility
edureka18.23×Business & Career
Nuts (film)2.65×Movies & TV
Cummerbund9.95×Fashion & Accessoires
Glossier2.34×Beauty & Wellness
Urban horticulture1.57×Home & Garden
Guys and Dolls6.45×Music & Radio
Personality2.58×Business & Career
Corona (band)2.31×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by what would you do audience
TraitClusterScore
ExtroversionTHRILL1.44
Urban LifestyleOPEN1.26
Family OrientationCONSERVATISM1.24
Community OrientationOPEN1.16
Risk AppetiteTHRILL1.12
Convenience OrientationPREMIUM1.09

Worldwide distribution

Worldwide audience distribution share by country for what would you do
CountryShare
United States66.6%
United Kingdom5.5%
Japan5.0%

See what would you do audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does what would you do have in United States?

what would you do has an estimated audience of 350,585 people in United States, concentrated in California and Texas.

What is the gender split and age of what would you do fans?

65.8% of what would you do fans are female, 34.2% are male, with an average age of 35.7 years.

Which brands do what would you do fans like most?

what would you do fans show strongest brand affinity for Stucco (31.2×), Pro-Ject (6.88×), and Buying a House (5.92×) over the country average.

Where do what would you do fans live in United States?

what would you do fans in United States are most concentrated in California (reach 37,246), Texas (reach 31,656), and New York (reach 25,359). These three regions account for the largest share of the active audience.

What other brands do what would you do fans also like?

Beyond what would you do itself, the audience over-indexes on Pro-Ject (6.88×), Buying a House (5.92×), Israel (1.73×), and The Devil's Rejects (6.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for what would you do. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.