Wizard101 Audience in United States

Wizard101 has an estimated audience of 257,319 people in United States. 32.2% are female, 67.8% are male, average age 27.3. Top regions: California, Texas, Florida. Top brand affinities: A Beautiful Mind (film), Eve Online, King Arthur: Legend of the Sword, Call of Duty: Modern Warfare 2, Forge of Empires.

The average Wizard101 fan in United States is 27.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include A Beautiful Mind (film), Eve Online, King Arthur: Legend of the Sword, with strongest over-indexing on A Beautiful Mind (film) (89.74× the country average). Demographically, the Wizard101 audience skews more male with an average age of 27.3, and over-indexes on personality traits such as LGBTQ+ Identity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Video game

Demographics of Wizard101 fans

Demographic split for Wizard101 audience in United States
MetricValue
Female32.2%
Male67.8%
Average age27.3
Estimated audience size257,319

Audience persona

The typical Wizard101 fan in United States is more male, around 27.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for A Beautiful Mind (film).

Top regions in United States

Top regions ranked by reach for Wizard101 in United States
RegionReachAffinity
California25,5680.9×
Texas23,3261.05×
Florida21,3181.22×
New York13,9260.97×
Ohio8,9691.13×
Pennsylvania8,9541.03×
Georgia8,7791.11×
Illinois8,3710.98×
North Carolina8,1391.05×
Michigan7,1641.06×
Virginia6,3221.01×
New Jersey5,9680.91×
Washington5,7301.11×
Indiana5,2421.12×
Tennessee5,1611×
Massachusetts5,1011.01×
Missouri4,7541.15×
Maryland4,4451×
Colorado3,8490.95×
Kentucky3,7871.17×
Wisconsin3,7840.98×
South Carolina3,6550.94×
Oklahoma3,6391.27×
Arizona3,6000.69×
Louisiana3,5501.07×
Oregon3,2431.1×
Minnesota3,2180.87×
Utah3,0401.32×
Connecticut2,8291.1×
Nevada2,5071.01×
Arkansas2,3261.1×
Kansas2,2461.11×
Alabama2,2350.62×
Mississippi2,1161×
Iowa2,1131×
West Virginia1,5201.27×
Idaho1,4501.12×
Nebraska1,3991.08×
New Hampshire1,0981.08×
Maine1,0911.18×
New Mexico1,0160.79×
Hawaii8990.81×
Rhode Island8531.04×
Montana6100.85×
Delaware5600.79×
North Dakota5481.04×
South Dakota4670.79×
Vermont4651.03×
Washington, District of Columbia4330.56×
Alaska3290.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wizard101 audience
BrandAffinityCategory
A Beautiful Mind (film)89.74×Movies & TV
Eve Online56.44×Games
King Arthur: Legend of the Sword52.32×Movies & TV
Call of Duty: Modern Warfare 226.12×Games
Forge of Empires66.93×Games
MapleStory35.71×Games
Archaeology8.88×Politics & Society
Pokémon5.54×Games
Square Enix21.69×Games
Final Fantasy10.23×Games
Dragon Quest28.28×Games
Ancient Egypt6.03×Politics & Society
Hay Day18.03×Games
Planet Fitness3.11×Sports
Notary25.64×Business & Career
Harry Potter2.53×Movies & TV
Judi Dench17.36×Movies & TV
Guild Wars 226.64×Games
Metaphysics3.81×Business & Career
Mobile game2.91×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wizard101 audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.91
PatriotismCONSERVATISM1.35
TraditionCONSERVATISM1.08
Community OrientationOPEN1.02
Social Media UsageJOY1
Family OrientationCONSERVATISM0.98

Worldwide distribution

Worldwide audience distribution share by country for Wizard101
CountryShare
United States30.6%
Japan9.7%
Germany5.5%

See Wizard101 audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Wizard101 have in United States?

Wizard101 has an estimated audience of 257,319 people in United States, concentrated in California and Texas.

What is the gender split and age of Wizard101 fans?

32.2% of Wizard101 fans are female, 67.8% are male, with an average age of 27.3 years.

Which brands do Wizard101 fans like most?

Wizard101 fans show strongest brand affinity for A Beautiful Mind (film) (89.74×), Eve Online (56.44×), and King Arthur: Legend of the Sword (52.32×) over the country average.

Where do Wizard101 fans live in United States?

Wizard101 fans in United States are most concentrated in California (reach 25,568), Texas (reach 23,326), and Florida (reach 21,318). These three regions account for the largest share of the active audience.

What other brands do Wizard101 fans also like?

Beyond Wizard101 itself, the audience over-indexes on Eve Online (56.44×), King Arthur: Legend of the Sword (52.32×), Call of Duty: Modern Warfare 2 (26.12×), and Forge of Empires (66.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wizard101. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.