Rascasse Audience Intelligence

Wizard101 Audience in United States

A data profile of the people who buy, follow and care about Wizard101 in United States — modelled from more than twelve digital signal sources. Wizard101 has an estimated audience of 250,620 people in United States.

#521among Video game in United States#876among Video / Board Game in United States#1277in Games

The average Wizard101 fan in United States is 27.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include A Beautiful Mind (film), King Arthur: Legend of the Sword, Pokémon, with strongest over-indexing on A Beautiful Mind (film) (118.07× the country average).

Demographically, the Wizard101 audience skews more male with an average age of 27.3, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wizard101 fan in United States is more male, around 27.3 years old, with strong Patriotism tendencies and a notable affinity for A Beautiful Mind (film).

Category: Games · Type: Video / Board Game · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wizard101 profile in United States.

Audience size
251K
in United States
Gender
32.2%♀
67.8% male
Age
27.3
average years
Country rank
#52776
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wizard101 fans

32.2% are female, 67.8% are male, average age 27.3.

Fig. 02

Gender split

32.2%
Female
67.8%
Male
Demographic split for Wizard101 audience in United States
MetricValue
Female32.2%
Male67.8%
Average age27.3
Estimated audience size250,620
Fig. 03

Age distribution

Ø 27.3
average years
Age distribution of the Wizard101 audience in United States
Age bracketShare%
16-1958%
20-2919%
30-3910%
40-497%
50+6%
Fig. 04

Worldwide distribution

29.9%

of the worldwide Wizard101 audience comes from United States.

Worldwide audience distribution share by country for Wizard101
CountryShare
United States29.9%
Japan9.7%
Germany5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wizard101 audience in United States is strongest.

Fig. 05

Top regions by affinity

Wizard101 fans by region: top regions in United States
#RegionReachAffinity×
01Utah~3K1.26×
02West Virginia~2K1.26×
03Oklahoma~4K1.24×
04Maine~1K1.16×
05Florida~20K1.14×
06New Hampshire~1K1.14×
07Kentucky~4K1.13×
08Arkansas~2K1.13×
09Idaho~1K1.12×
10Missouri~5K1.11×
11Ohio~9K1.09×
12Indiana~5K1.09×
13Louisiana~4K1.09×
14Nebraska~1K1.08×
15Kansas~2K1.07×
16Michigan~7K1.06×
17Connecticut~3K1.06×
18North Dakota<1K1.06×
19Rhode Island<1K1.05×
20Georgia~8K1.04×
21Washington~5K1.04×
22Oregon~3K1.04×
23Vermont<1K1.04×
24North Carolina~8K1.02×
25Iowa~2K1.01×
26Tennessee~5K1.00×
27Wisconsin~4K1.00×
28Pennsylvania~9K0.99×
29Texas~20K0.98×
30Virginia~6K0.98×
31South Dakota<1K0.98×
32Massachusetts~5K0.97×
33Nevada~2K0.96×
34Mississippi~2K0.96×
35South Carolina~4K0.95×
36Montana<1K0.94×
37Maryland~4K0.93×
38Colorado~4K0.92×
39New York~10K0.91×
40Illinois~8K0.90×
41Arizona~5K0.90×
42Minnesota~3K0.88×
43Alaska<1K0.88×
44California~20K0.86×
45New Jersey~6K0.86×
46Alabama~3K0.85×
47Delaware<1K0.84×
48New Mexico~1K0.81×
49Hawaii<1K0.81×
50Washington, District of Columbia<1K0.65×
Fig. 06

Affinity by region

Affinity by region — Wizard101, United States
0.65×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wizard101 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wizard101 audience
#·InterestCategoryAffinity×
01A Beautiful Mind (film)Movies & TV118.07×
02Forge of EmpiresGames54.65×
03King Arthur: Legend of the SwordMovies & TV47.67×
04War ThunderGames41.50×
05Eve OnlineGames33.72×
06Guild Wars 2Games28.36×
07NotaryBusiness & Career26.50×
08Call of Duty: Modern Warfare 2Games21.93×
09Gangs of New YorkMovies & TV20.00×
10City-building gameGames17.40×
11Hay DayGames14.76×
12Need for SpeedGames14.21×
13Honda AccordCars & Mobility13.51×
14ShrekMovies & TV9.41×
15ArchaeologyPolitics & Society7.69×
16PokémonGames5.95×
17Ancient EgyptPolitics & Society5.43×
18SubwayFood & Beverages3.44×
19Burger KingFood & Beverages3.23×
20RedditInternet & Social Media3.01×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wizard101 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wizard101 audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.57×
Community OrientationOPEN1.44×
Family OrientationCONSERVATISM1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wizard101 audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.56×
Design AffinityPREMIUM0.69×
Sports ActivityPOWER0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wizard101 have in United States?

Wizard101 has an estimated audience of 250,620 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Wizard101 fans?

32.2% of Wizard101 fans are female, 67.8% are male, with an average age of 27.3 years.

03

Which brands do Wizard101 fans like most?

Wizard101 fans show strongest brand affinity for A Beautiful Mind (film) (118.07×), King Arthur: Legend of the Sword (47.67×), and Pokémon (5.95×) over the country average.

04

Where do Wizard101 fans live in United States?

Wizard101 fans in United States are most concentrated in California (reach ~20K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Wizard101 fans also like?

Beyond Wizard101 itself, the audience over-indexes on King Arthur: Legend of the Sword (47.67×), Pokémon (5.95×), Call of Duty: Modern Warfare 2 (21.93×), and Honda Accord (13.51×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Video game audiences in United States

See Wizard101 audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Wizard101. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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