World of Outlaws Late Model Series Audience in United States

World of Outlaws Late Model Series logo

World of Outlaws Late Model Series has an estimated audience of 373,356 people in United States. 19.6% are female, 80.4% are male, average age 43.2. Top regions: Illinois, Pennsylvania, Iowa. Top brand affinities: Keith Stanfield, MK, The Devil's Rejects, Israel, Minnesota.

The average World of Outlaws Late Model Series fan in United States is 43.2 years old, more male, and lives primarily in Illinois. The audience is concentrated in Illinois, Pennsylvania, Iowa. Top brand affinities include Keith Stanfield, MK, The Devil's Rejects, with strongest over-indexing on Keith Stanfield (37.23× the country average). Demographically, the World of Outlaws Late Model Series audience skews more male with an average age of 43.2, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Movie / TV Show / Series

Demographics of World of Outlaws Late Model Series fans

Demographic split for World of Outlaws Late Model Series audience in United States
MetricValue
Female19.6%
Male80.4%
Average age43.2
Estimated audience size373,356

Audience persona

The typical World of Outlaws Late Model Series fan in United States is more male, around 43.2 years old, with strong Patriotism tendencies and a notable affinity for Keith Stanfield.

Top regions in United States

Top regions ranked by reach for World of Outlaws Late Model Series in United States
RegionReachAffinity
Illinois28,4062.28×
Pennsylvania27,1032.16×
Iowa22,3867.28×
Ohio18,4561.6×
Minnesota18,3203.42×
Wisconsin13,8142.46×
Kentucky12,6182.7×
North Carolina11,7991.05×
Tennessee11,0711.48×
Indiana10,7661.58×
Georgia10,3810.9×
New York9,3540.45×
Florida8,4070.33×
Missouri8,3261.38×
South Carolina7,6441.36×
West Virginia7,3464.23×
Texas6,2870.2×
Michigan4,9020.5×
Alabama3,8050.73×
Arkansas2,9650.96×
Louisiana2,8790.6×
North Dakota2,7983.65×
Kansas2,7900.95×
Oklahoma2,7270.66×
Maryland2,7080.42×
Mississippi2,4470.8×
Virginia2,4200.27×
Nebraska1,6960.91×
South Dakota1,6121.87×
California1,5830.04×
Arizona1,1990.16×
New Jersey8850.09×
Colorado7890.13×
Delaware7270.71×
Oregon3710.09×
Massachusetts3060.04×
New Mexico2950.16×
Washington2840.04×
Montana2490.24×
Idaho2450.13×
Nevada2450.07×
Alaska2440.31×
New Hampshire2350.16×
Washington, District of Columbia2310.21×
Hawaii2160.13×
Wyoming2150.39×
Connecticut2140.06×
Maine2110.16×
Vermont2080.32×
Rhode Island1950.16×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for World of Outlaws Late Model Series audience
BrandAffinityCategory
Keith Stanfield37.23×Movies & TV
MK10.17×Music & Radio
The Devil's Rejects20×Movies & TV
Israel3.7×Travel & Leisure
Minnesota2.36×Travel & Leisure
Goose (band)7×Pets & Animals
Product design2.1×Business & Career
Bettendorf, Iowa15.12×Shopping
Pillow1.95×Home & Garden
Sinaloa3.2×Travel & Leisure
Tezz5.76×Movies & TV
Vocal harmony3.52×Music & Radio
Hog Hunting2.64×Sports
Kikar HaShabbat12.08×News
Nebraska1.98×Travel & Leisure
Governor of Michigan5.36×Politics & Society
Grinch2.77×Movies & TV
Hipster6.52×Politics & Society
WESH3.3×Movies & TV
ABC 7 Chicago2.86×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by World of Outlaws Late Model Series audience
TraitClusterScore
PatriotismCONSERVATISM1.57
Need for SecurityCONSERVATISM1.35
DIY MentalityTHRILL1.15
ExtroversionTHRILL1.11
Risk AppetiteTHRILL1.07
Community OrientationOPEN1.03

Worldwide distribution

Worldwide audience distribution share by country for World of Outlaws Late Model Series
CountryShare
United States95.0%
Canada3.2%
India0.3%

See World of Outlaws Late Model Series audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does World of Outlaws Late Model Series have in United States?

World of Outlaws Late Model Series has an estimated audience of 373,356 people in United States, concentrated in Illinois and Pennsylvania.

What is the gender split and age of World of Outlaws Late Model Series fans?

19.6% of World of Outlaws Late Model Series fans are female, 80.4% are male, with an average age of 43.2 years.

Which brands do World of Outlaws Late Model Series fans like most?

World of Outlaws Late Model Series fans show strongest brand affinity for Keith Stanfield (37.23×), MK (10.17×), and The Devil's Rejects (20×) over the country average.

Where do World of Outlaws Late Model Series fans live in United States?

World of Outlaws Late Model Series fans in United States are most concentrated in Illinois (reach 28,406), Pennsylvania (reach 27,103), and Iowa (reach 22,386). These three regions account for the largest share of the active audience.

What other brands do World of Outlaws Late Model Series fans also like?

Beyond World of Outlaws Late Model Series itself, the audience over-indexes on MK (10.17×), The Devil's Rejects (20×), Israel (3.7×), and Minnesota (2.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for World of Outlaws Late Model Series. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.