Yo Gotti Audience in United States
Yo Gotti has an estimated audience of 981,007 people in United States. 42.7% are female, 57.3% are male, average age 30.0. Top regions: Texas, Georgia, Florida. Top brand affinities: Diddy, Underground hip hop, Matildas, Euphoria, Golden State Warriors.
The average Yo Gotti fan in United States is 30.0 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, Georgia, Florida. Top brand affinities include Diddy, Underground hip hop, Matildas, with strongest over-indexing on Diddy (6.01× the country average). Demographically, the Yo Gotti audience skews more male with an average age of 30.0, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Hip hop
Demographics of Yo Gotti fans
| Metric | Value |
|---|---|
| Female | 42.7% |
| Male | 57.3% |
| Average age | 30.0 |
| Estimated audience size | 981,007 |
Audience persona
The typical Yo Gotti fan in United States is more male, around 30.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Diddy.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 118,937 | 1.41× |
| Georgia | 78,758 | 2.61× |
| Florida | 72,174 | 1.09× |
| Tennessee | 66,110 | 3.36× |
| California | 63,216 | 0.59× |
| North Carolina | 48,985 | 1.66× |
| Alabama | 47,459 | 3.46× |
| New York | 42,945 | 0.78× |
| Illinois | 38,594 | 1.18× |
| Mississippi | 37,169 | 4.6× |
| Ohio | 32,676 | 1.08× |
| Michigan | 29,140 | 1.14× |
| Virginia | 28,238 | 1.18× |
| South Carolina | 27,437 | 1.86× |
| Louisiana | 26,707 | 2.11× |
| Maryland | 25,729 | 1.53× |
| Pennsylvania | 24,753 | 0.75× |
| Indiana | 19,909 | 1.11× |
| Missouri | 18,628 | 1.18× |
| New Jersey | 18,583 | 0.74× |
| Arkansas | 17,609 | 2.18× |
| Arizona | 16,791 | 0.84× |
| Kentucky | 13,089 | 1.06× |
| Wisconsin | 10,482 | 0.71× |
| Massachusetts | 9,329 | 0.48× |
| Oklahoma | 9,183 | 0.84× |
| Nevada | 8,010 | 0.84× |
| Washington | 7,681 | 0.39× |
| Minnesota | 7,669 | 0.55× |
| Colorado | 7,089 | 0.46× |
| Connecticut | 6,057 | 0.62× |
| Kansas | 5,034 | 0.65× |
| Iowa | 3,930 | 0.49× |
| Washington, District of Columbia | 3,725 | 1.26× |
| Oregon | 3,383 | 0.3× |
| Nebraska | 2,921 | 0.59× |
| Delaware | 2,872 | 1.06× |
| New Mexico | 2,384 | 0.48× |
| West Virginia | 2,095 | 0.46× |
| Utah | 1,811 | 0.21× |
| Rhode Island | 1,583 | 0.51× |
| Hawaii | 1,415 | 0.34× |
| Idaho | 845 | 0.17× |
| New Hampshire | 830 | 0.21× |
| Maine | 801 | 0.23× |
| Alaska | 781 | 0.37× |
| South Dakota | 717 | 0.32× |
| North Dakota | 698 | 0.35× |
| Montana | 496 | 0.18× |
| Vermont | 436 | 0.25× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Diddy | 6.01× | Music & Radio |
| Underground hip hop | 4.08× | Music & Radio |
| Matildas | 15.34× | Sports |
| Euphoria | 1.56× | Movies & TV |
| Golden State Warriors | 2.78× | Sports |
| Chief Keef | 10.23× | Music & Radio |
| Stephen Curry | 5× | Sports |
| Outfit of the day | 5.06× | Fashion & Accessoires |
| DraftKings | 7.07× | Sports |
| Spotify | 1.5× | Internet & Social Media |
| Curly Hair | 2.66× | Beauty & Wellness |
| Boston Celtics | 2.81× | Sports |
| Cooper Flagg | 3.03× | Sports |
| Miami Heat | 2.86× | Sports |
| Roller skates | 7.42× | Sports |
| Los Angeles Lakers | 2.23× | Sports |
| Tampico | 12.46× | Travel & Leisure |
| Alternative hip hop | 2.31× | Music & Radio |
| Final Destination | 1.98× | Movies & TV |
| Bobby Brown | 5.1× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.17 |
| Extroversion | THRILL | 1.32 |
| Early Adopter Mentality | POWER | 1.29 |
| Social Media Usage | JOY | 1.11 |
| Family Orientation | CONSERVATISM | 1.11 |
| Indulgence | JOY | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 80.3% |
| Canada | 2.6% |
| United Kingdom | 2.3% |
See Yo Gotti audiences in other countries
More Hip hop audiences in United States
- Bad Bunny (25,838,259)
- Diddy (20,318,667)
- Cardi B (14,341,291)
- Nicki Minaj (13,515,929)
- World Star Hip Hop (WSHH) (12,699,723)
Frequently asked questions
How many fans does Yo Gotti have in United States?
Yo Gotti has an estimated audience of 981,007 people in United States, concentrated in Texas and Georgia.
What is the gender split and age of Yo Gotti fans?
42.7% of Yo Gotti fans are female, 57.3% are male, with an average age of 30.0 years.
Which brands do Yo Gotti fans like most?
Yo Gotti fans show strongest brand affinity for Diddy (6.01×), Underground hip hop (4.08×), and Matildas (15.34×) over the country average.
Where do Yo Gotti fans live in United States?
Yo Gotti fans in United States are most concentrated in Texas (reach 118,937), Georgia (reach 78,758), and Florida (reach 72,174). These three regions account for the largest share of the active audience.
What other brands do Yo Gotti fans also like?
Beyond Yo Gotti itself, the audience over-indexes on Underground hip hop (4.08×), Matildas (15.34×), Euphoria (1.56×), and Golden State Warriors (2.78×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Yo Gotti. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.