Rascasse Audience Intelligence

Yo Gotti Audience in United States

A data profile of the people who buy, follow and care about Yo Gotti in United States — modelled from more than twelve digital signal sources. Yo Gotti has an estimated audience of 910,053 people in United States.

#169among Hip hop in United States#5705among Person in United States#3303in Music & Radio

The average Yo Gotti fan in United States is 30.0 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, Georgia, Florida.

Top brand affinities include Britney Spears, Diddy, Underground hip hop, with strongest over-indexing on Britney Spears (4.46× the country average).

Demographically, the Yo Gotti audience skews more male with an average age of 30.0, and over-indexes on personality traits such as Family Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Yo Gotti fan in United States is more male, around 30.0 years old, with strong Family Orientation tendencies and a notable affinity for Britney Spears.

Category: Music & Radio · Type: Person · Subtype: Hip hop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Yo Gotti profile in United States.

Audience size
910K
in United States
Gender
42.7%♀
57.3% male
Age
30.0
average years
Country rank
#25208
Person in United States
Fig. 01

Search interest · 12-month trend

-42%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Yo Gotti fans

42.7% are female, 57.3% are male, average age 30.0.

Fig. 02

Gender split

42.7%
Female
57.3%
Male
Demographic split for Yo Gotti audience in United States
MetricValue
Female42.7%
Male57.3%
Average age30.0
Estimated audience size910,053
Fig. 03

Age distribution

Ø 30.0
average years
Age distribution of the Yo Gotti audience in United States
Age bracketShare%
16-1942%
20-2926%
30-3917%
40-4911%
50+4%
Fig. 04

Worldwide distribution

79.4%

of the worldwide Yo Gotti audience comes from United States.

Worldwide audience distribution share by country for Yo Gotti
CountryShare
United States79.4%
Canada2.6%
United Kingdom2.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Yo Gotti audience in United States is strongest.

Fig. 05

Top regions by affinity

Yo Gotti fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~40K4.61×
02Tennessee~70K3.51×
03Alabama~40K3.19×
04Georgia~70K2.41×
05Arkansas~20K2.20×
06Louisiana~30K2.08×
07South Carolina~30K1.80×
08North Carolina~50K1.57×
09Maryland~30K1.53×
10Texas~100K1.31×
11Washington, District of Columbia~4K1.29×
12Missouri~20K1.19×
13Virginia~30K1.13×
14Delaware~3K1.12×
15Illinois~40K1.10×
16Michigan~30K1.10×
17Indiana~20K1.10×
18Ohio~30K1.07×
19Kentucky~10K1.06×
20Florida~70K1.05×
21Nevada~8K0.86×
22Oklahoma~9K0.85×
23Arizona~20K0.78×
24New York~40K0.77×
25Pennsylvania~20K0.75×
26Wisconsin~10K0.73×
27New Jersey~20K0.72×
28Kansas~5K0.71×
29Alaska~1K0.71×
30Vermont~1K0.71×
31North Dakota~1K0.69×
32Connecticut~7K0.68×
33Rhode Island~2K0.68×
34Nebraska~3K0.67×
35South Dakota~2K0.67×
36Montana~2K0.66×
37West Virginia~3K0.65×
38New Mexico~3K0.62×
39Minnesota~8K0.60×
40Iowa~5K0.60×
41California~60K0.58×
42Maine~2K0.58×
43Hawaii~2K0.57×
44New Hampshire~2K0.57×
45Idaho~3K0.56×
46Massachusetts~10K0.52×
47Colorado~8K0.51×
48Washington~9K0.45×
49Oregon~5K0.42×
50Utah~4K0.42×
Fig. 06

Affinity by region

Affinity by region — Yo Gotti, United States
0.42×1.00×4.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Yo Gotti audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Yo Gotti audience
#·InterestCategoryAffinity×
01MatildasSports15.34×
02Chief KeefMusic & Radio10.23×
03Lil DuvalMovies & TV8.18×
04Roller skatesSports7.42×
05DraftKingsSports7.07×
06DiddyMusic & Radio6.01×
07Outfit of the dayFashion & Accessoires5.06×
08Stephen CurrySports5.00×
09Anthony Davis (basketball)Sports4.73×
10Britney SpearsMusic & Radio4.46×
11Underground hip hopMusic & Radio4.08×
12Victor WembanyamaSports3.42×
13San Antonio SpursSports3.24×
14New York KnicksSports3.22×
15Miami HeatSports2.86×
16Boston CelticsSports2.81×
17Golden State WarriorsSports2.78×
18Curly HairBeauty & Wellness2.66×
19NBA playoffsSports2.17×
20SpotifyInternet & Social Media1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Yo Gotti audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Yo Gotti audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.12×
Early Adopter MentalityPOWER1.08×
Urban LifestyleOPEN1.07×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Yo Gotti audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.69×
IndividualismJOY0.72×
MindfulnessBALANCE0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Yo Gotti have in United States?

Yo Gotti has an estimated audience of 910,053 people in United States, concentrated in Texas and Georgia.

02

What is the gender split and age of Yo Gotti fans?

42.7% of Yo Gotti fans are female, 57.3% are male, with an average age of 30.0 years.

03

Which brands do Yo Gotti fans like most?

Yo Gotti fans show strongest brand affinity for Britney Spears (4.46×), Diddy (6.01×), and Underground hip hop (4.08×) over the country average.

04

Where do Yo Gotti fans live in United States?

Yo Gotti fans in United States are most concentrated in Texas (reach ~100K), Georgia (reach ~70K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Yo Gotti fans also like?

Beyond Yo Gotti itself, the audience over-indexes on Diddy (6.01×), Underground hip hop (4.08×), Matildas (15.34×), and Golden State Warriors (2.78×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hip hop audiences in United States

See Yo Gotti audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Yo Gotti. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →