Matildas Audience in United States

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Matildas has an estimated audience of 1,419,606 people in United States. 41.9% are female, 58.1% are male, average age 29.3. Top regions: California, Texas, Florida. Top brand affinities: Progressive rock, Pro-Ject, The Devil's Rejects, Emperor Entertainment Group, Dental hygienist.

The average Matildas fan in United States is 29.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Progressive rock, Pro-Ject, The Devil's Rejects, with strongest over-indexing on Progressive rock (5.75× the country average). Demographically, the Matildas audience skews more male with an average age of 29.3, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Soccer

Demographics of Matildas fans

Demographic split for Matildas audience in United States
MetricValue
Female41.9%
Male58.1%
Average age29.3
Estimated audience size1,419,606

Audience persona

The typical Matildas fan in United States is more male, around 29.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Progressive rock.

Top regions in United States

Top regions ranked by reach for Matildas in United States
RegionReachAffinity
California170,0321.09×
Texas144,5881.18×
Florida92,6260.96×
New York77,3060.97×
Illinois54,3051.15×
Georgia50,1861.15×
Pennsylvania48,6201.02×
Ohio48,0411.1×
North Carolina44,1171.03×
Michigan39,7671.07×
New Jersey32,5030.9×
Tennessee32,3091.13×
Virginia31,9300.92×
Indiana29,7651.15×
Arizona28,7030.99×
Washington27,0670.95×
Missouri25,0421.09×
Massachusetts24,9520.89×
Colorado22,3501×
Maryland22,1270.91×
Wisconsin21,6431.01×
South Carolina21,3721×
Louisiana20,7521.13×
Alabama20,0601.01×
Kentucky20,0021.12×
Minnesota19,8650.98×
Oklahoma18,7181.19×
Utah18,2081.43×
Oregon15,8040.97×
Connecticut13,9780.98×
Nevada13,2880.97×
Arkansas13,0421.12×
Kansas12,3621.1×
Mississippi12,2511.05×
Iowa11,7741.01×
Idaho7,6081.07×
New Mexico7,5231.06×
Nebraska6,7530.95×
West Virginia6,4080.97×
New Hampshire4,8280.86×
Maine4,6590.92×
Hawaii4,4690.73×
Washington, District of Columbia3,8080.89×
Rhode Island3,7010.82×
Montana3,3640.85×
Delaware3,2990.84×
South Dakota2,9380.9×
Alaska2,6930.89×
North Dakota2,6570.91×
Vermont1,9380.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Matildas audience
BrandAffinityCategory
Progressive rock5.75×Music & Radio
Pro-Ject10.23×Music & Radio
The Devil's Rejects16.85×Movies & TV
Emperor Entertainment Group16.85×Business & Career
Dental hygienist9.35×Health
Hebe8.04×Home & Garden
Bully (2011 film)8.07×Movies & TV
UK garage6.07×Music & Radio
Product design2.12×Business & Career
Mackenzie Foy8.21×Fashion & Accessoires
Graham Greene6.39×Literature
Iowa Hawkeyes8.23×Sports
Combat sport1.55×Sports
Elsword14.64×Games
Enrique Hernández (baseball)12.39×Sports
Nick Jr. (Australia)7.55×Kids & Family
Urban Outfitters1.56×Shopping
Stamp collecting3.91×Home & Garden
Penn & Teller6.67×Movies & TV
University at Albany, SUNY16.85×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Matildas audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.82
Luxury OrientationPREMIUM1.6
Early Adopter MentalityPOWER1.47
Risk AppetiteTHRILL1.34
Sports ActivityPOWER1.34
TraditionCONSERVATISM1.22

Worldwide distribution

Worldwide audience distribution share by country for Matildas
CountryShare
United States18.3%
Australia12.8%
Mexico5.1%

See Matildas audiences in other countries

More Soccer audiences in United States

Frequently asked questions

How many fans does Matildas have in United States?

Matildas has an estimated audience of 1,419,606 people in United States, concentrated in California and Texas.

What is the gender split and age of Matildas fans?

41.9% of Matildas fans are female, 58.1% are male, with an average age of 29.3 years.

Which brands do Matildas fans like most?

Matildas fans show strongest brand affinity for Progressive rock (5.75×), Pro-Ject (10.23×), and The Devil's Rejects (16.85×) over the country average.

Where do Matildas fans live in United States?

Matildas fans in United States are most concentrated in California (reach 170,032), Texas (reach 144,588), and Florida (reach 92,626). These three regions account for the largest share of the active audience.

What other brands do Matildas fans also like?

Beyond Matildas itself, the audience over-indexes on Pro-Ject (10.23×), The Devil's Rejects (16.85×), Emperor Entertainment Group (16.85×), and Dental hygienist (9.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Matildas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.