Matildas Audience in United States

Matildas has an estimated audience of 1,419,606 people in United States. 41.9% are female, 58.1% are male, average age 29.3. Top regions: California, Texas, Florida. Top brand affinities: Major League Soccer, FC Bayern Munich, United States national football team, Autism Awareness, Borussia Dortmund.

The average Matildas fan in United States is 29.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Major League Soccer, FC Bayern Munich, United States national football team, with strongest over-indexing on Major League Soccer (12.83× the country average). Demographically, the Matildas audience skews more male with an average age of 29.3, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Soccer

Demographics of Matildas fans

Demographic split for Matildas audience in United States
MetricValue
Female41.9%
Male58.1%
Average age29.3
Estimated audience size1,419,606

Audience persona

The typical Matildas fan in United States is more male, around 29.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Major League Soccer.

Top regions in United States

Top regions ranked by reach for Matildas in United States
RegionReachAffinity
California170,0321.09×
Texas144,5881.18×
Florida92,6260.96×
New York77,3060.97×
Illinois54,3051.15×
Georgia50,1861.15×
Pennsylvania48,6201.02×
Ohio48,0411.1×
North Carolina44,1171.03×
Michigan39,7671.07×
New Jersey32,5030.9×
Tennessee32,3091.13×
Virginia31,9300.92×
Indiana29,7651.15×
Arizona28,7030.99×
Washington27,0670.95×
Missouri25,0421.09×
Massachusetts24,9520.89×
Colorado22,3501×
Maryland22,1270.91×
Wisconsin21,6431.01×
South Carolina21,3721×
Louisiana20,7521.13×
Alabama20,0601.01×
Kentucky20,0021.12×
Minnesota19,8650.98×
Oklahoma18,7181.19×
Utah18,2081.43×
Oregon15,8040.97×
Connecticut13,9780.98×
Nevada13,2880.97×
Arkansas13,0421.12×
Kansas12,3621.1×
Mississippi12,2511.05×
Iowa11,7741.01×
Idaho7,6081.07×
New Mexico7,5231.06×
Nebraska6,7530.95×
West Virginia6,4080.97×
New Hampshire4,8280.86×
Maine4,6590.92×
Hawaii4,4690.73×
Washington, District of Columbia3,8080.89×
Rhode Island3,7010.82×
Montana3,3640.85×
Delaware3,2990.84×
South Dakota2,9380.9×
Alaska2,6930.89×
North Dakota2,6570.91×
Vermont1,9380.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Matildas audience
BrandAffinityCategory
Major League Soccer12.83×Sports
FC Bayern Munich12.39×Sports
United States national football team28.58×Sports
Autism Awareness13.41×Health
Borussia Dortmund26.26×Sports
Houston Astros7.96×Sports
Toyota Supra13.93×Cars & Mobility
Indiana Pacers7.42×Sports
Minnesota Timberwolves6.42×Sports
Kia Sportage14.64×Cars & Mobility
Houston Rockets5.12×Sports
Khabib Nurmagomedov16.85×Sports
Oklahoma City Thunder4.09×Sports
Memphis Grizzlies7.55×Sports
Google Drive2.76×Technology & Electronics
Inter Milan8.5×Sports
Ronaldinho16.85×Sports
NBA playoffs3.39×Sports
Arsenal F.C.7.74×Sports
Stephen Curry6.48×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Matildas audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.82
Luxury OrientationPREMIUM1.6
Early Adopter MentalityPOWER1.47
Risk AppetiteTHRILL1.34
Sports ActivityPOWER1.34
TraditionCONSERVATISM1.22

Worldwide distribution

Worldwide audience distribution share by country for Matildas
CountryShare
United States18.3%
Australia12.8%
Mexico5.1%

See Matildas audiences in other countries

More Soccer audiences in United States

Frequently asked questions

How many fans does Matildas have in United States?

Matildas has an estimated audience of 1,419,606 people in United States, concentrated in California and Texas.

What is the gender split and age of Matildas fans?

41.9% of Matildas fans are female, 58.1% are male, with an average age of 29.3 years.

Which brands do Matildas fans like most?

Matildas fans show strongest brand affinity for Major League Soccer (12.83×), FC Bayern Munich (12.39×), and United States national football team (28.58×) over the country average.

Where do Matildas fans live in United States?

Matildas fans in United States are most concentrated in California (reach 170,032), Texas (reach 144,588), and Florida (reach 92,626). These three regions account for the largest share of the active audience.

What other brands do Matildas fans also like?

Beyond Matildas itself, the audience over-indexes on FC Bayern Munich (12.39×), United States national football team (28.58×), Autism Awareness (13.41×), and Borussia Dortmund (26.26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Matildas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.