Yoshinoya Audience in United States

Yoshinoya logo

Yoshinoya has an estimated audience of 933,898 people in United States. 56.2% are female, 43.8% are male, average age 36.0. Top regions: California, Texas, New York. Top brand affinities: Leif Erikson Day, Kendra Scott, Nationality, Berks County, Pennsylvania, Goop.

The average Yoshinoya fan in United States is 36.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Leif Erikson Day, Kendra Scott, Nationality, with strongest over-indexing on Leif Erikson Day (15.6× the country average). Demographically, the Yoshinoya audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Luxury Orientation, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Yoshinoya fans

Demographic split for Yoshinoya audience in United States
MetricValue
Female56.2%
Male43.8%
Average age36.0
Estimated audience size933,898

Audience persona

The typical Yoshinoya fan in United States is more female, around 36.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Leif Erikson Day.

Top regions in United States

Top regions ranked by reach for Yoshinoya in United States
RegionReachAffinity
California700,42421.81×
Texas59,1010.74×
New York35,6470.68×
Nevada31,2103.46×
Florida25,4440.4×
Washington24,0921.29×
Arizona23,3811.23×
Illinois16,2380.52×
Georgia15,2470.53×
Virginia13,6370.6×
New Jersey12,4540.52×
North Carolina12,2270.44×
Pennsylvania12,1870.39×
Oregon12,0401.12×
Hawaii10,9832.74×
Colorado10,6080.72×
Massachusetts10,3020.56×
Ohio9,8690.34×
Michigan9,2300.38×
Maryland8,7650.55×
Utah7,9220.95×
Tennessee7,1530.38×
Indiana6,3410.37×
Oklahoma5,6260.54×
Missouri5,6240.37×
Minnesota5,1220.38×
Wisconsin4,5500.32×
South Carolina4,0650.29×
Arkansas3,7060.48×
Louisiana3,6050.3×
Kentucky3,5670.3×
Connecticut3,5310.38×
Alabama3,4760.27×
Kansas3,4250.47×
New Mexico2,8990.62×
Idaho2,8460.61×
Iowa2,4280.32×
Washington, District of Columbia2,1680.77×
Nebraska1,9430.41×
Mississippi1,7500.23×
Rhode Island1,2650.43×
New Hampshire9720.26×
Alaska9370.47×
Maine9190.27×
West Virginia8430.19×
Delaware8060.31×
Montana7960.31×
South Dakota5580.26×
North Dakota4430.23×
Vermont4150.25×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Yoshinoya audience
BrandAffinityCategory
Leif Erikson Day15.6×Politics & Society
Kendra Scott3.32×Fashion & Accessoires
Nationality1.96×Politics & Society
Berks County, Pennsylvania9.62×Travel & Leisure
Goop4.12×Internet & Social Media
Jesse Plemons2.6×Movies & TV
Nebraska Cornhuskers football2.68×Sports
Mathcore5.27×Music & Radio
Grace Slick5.7×Music & Radio
Kansas1.62×Travel & Leisure
Governor of Michigan4.55×Politics & Society
3D printing1.53×Technology & Electronics
JDSU1.8×Business & Career
Urban horticulture2.07×Home & Garden
Cam Ward2.13×Sports
ARCO1.53×Cars & Mobility
Staycation1.72×Home & Garden
Home staging2.71×Home & Garden
Nipsey Hussle2.93×Music & Radio
Wok3.27×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Yoshinoya audience
TraitClusterScore
Luxury OrientationPREMIUM2.46
Urban LifestyleOPEN1.74
IndulgenceJOY1.67
LGBTQ+ IdentityOPEN1.46
Risk AppetiteTHRILL1.43
TravellingTHRILL1.38

Worldwide distribution

Worldwide audience distribution share by country for Yoshinoya
CountryShare
Japan70.6%
United States17.8%
Indonesia9.5%

See Yoshinoya audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Yoshinoya have in United States?

Yoshinoya has an estimated audience of 933,898 people in United States, concentrated in California and Texas.

What is the gender split and age of Yoshinoya fans?

56.2% of Yoshinoya fans are female, 43.8% are male, with an average age of 36.0 years.

Which brands do Yoshinoya fans like most?

Yoshinoya fans show strongest brand affinity for Leif Erikson Day (15.6×), Kendra Scott (3.32×), and Nationality (1.96×) over the country average.

Where do Yoshinoya fans live in United States?

Yoshinoya fans in United States are most concentrated in California (reach 700,424), Texas (reach 59,101), and New York (reach 35,647). These three regions account for the largest share of the active audience.

What other brands do Yoshinoya fans also like?

Beyond Yoshinoya itself, the audience over-indexes on Kendra Scott (3.32×), Nationality (1.96×), Berks County, Pennsylvania (9.62×), and Goop (4.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Yoshinoya. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.