Berks County, Pennsylvania Audience in United States
Berks County, Pennsylvania has an estimated audience of 513,682 people in United States. 56.5% are female, 43.5% are male, average age 43.0. Top brand affinities: Google Wallet, Sinaloa, Nebraska, Pro-Ject, Product design.
Top brand affinities include Google Wallet, Sinaloa, Nebraska, with strongest over-indexing on Google Wallet (9.89× the country average). Demographically, the Berks County, Pennsylvania audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Risk Appetite, Family Orientation.
Category: Travel & Leisure · Type: POI
Demographics of Berks County, Pennsylvania fans
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 43.0 |
| Estimated audience size | 513,682 |
Audience persona
The typical Berks County, Pennsylvania fan in United States is more female, around 43.0 years old, with strong Risk Appetite tendencies and a notable affinity for Google Wallet.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Wallet | 9.89× | Technology & Electronics |
| Sinaloa | 4.82× | Travel & Leisure |
| Nebraska | 3.45× | Travel & Leisure |
| Pro-Ject | 4.39× | Music & Radio |
| Product design | 1.76× | Business & Career |
| Elsword | 14.48× | Games |
| Rajasthan | 14.48× | Travel & Leisure |
| Pillow | 1.53× | Home & Garden |
| Kerala | 4.03× | Travel & Leisure |
| Sailor | 2.77× | Travel & Leisure |
| JDSU | 1.58× | Business & Career |
| Home staging | 2.46× | Home & Garden |
| Leverage (TV series) | 2.72× | Movies & TV |
| Fairy godmother | 2.8× | Literature |
| Voter registration | 1.76× | Politics & Society |
| UK garage | 1.92× | Music & Radio |
| Goop | 1.88× | Internet & Social Media |
| Captain America (1990 film) | 1.56× | Movies & TV |
| Governor of Michigan | 2.52× | Politics & Society |
| HydraFacial | 2.63× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.2 |
| Family Orientation | CONSERVATISM | 1.2 |
| Urban Lifestyle | OPEN | 1.19 |
| Community Orientation | OPEN | 1.19 |
| Extroversion | THRILL | 1.17 |
| Individualism | JOY | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 94.3% |
| United Kingdom | 4.4% |
| Philippines | 1.1% |
See Berks County, Pennsylvania audiences in other countries
- Berks County, Pennsylvania — Germany
- Berks County, Pennsylvania — United Kingdom
- Berks County, Pennsylvania — France
- Berks County, Pennsylvania — Italy
- Berks County, Pennsylvania — Spain
- Berks County, Pennsylvania — Brazil
- Berks County, Pennsylvania — Japan
- Berks County, Pennsylvania — South Korea
- Berks County, Pennsylvania — India
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How to read this data
Audience size is the estimated number of people in United States who actively search for Berks County, Pennsylvania. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.