Rascasse Audience Intelligence

Detroit Lions Fan Demographics in United States

Detroit Lions has an estimated audience of 24.3M people in United States.

#9among American football in United States
#13among teams in United States#87in Sports

The average Detroit Lions fan in United States is 39.6 years old, more male, and lives primarily in Michigan.

By number of fans, Detroit Lions ranks #7 among the 32 NFL teams in United States — 1.6× the group median.

Its fans are 2.2 years older than the group average of 37.4.

Women make up 29.0% of the fan base, 2.4 percentage points fewer than the group average.

In Q3/2026, search interest was −14.0% on the same quarter a year earlier; the median across the group was −1.6%.

Interest is seasonal: January, November and December account for 49% of the year's searches, June is the quietest month.

Most fans live in Michigan, Florida, California.

Top affinities include Los Angeles Chargers, Amon-Ra St. Brown, Jacksonville Jaguars, with strongest over-indexing on Los Angeles Chargers (12.47× the country average).

The typical Detroit Lions fan in United States is more male, around 39.6 years old, with a notable affinity for Los Angeles Chargers.

Category: Sports · Type: Team · Subtype: American football

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
24.3M
in United States
Gender
29.0%♀
71.0% male
Age
39.6
average years
Country rank
#1273
among all objects in United States
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Detroit Lions fans

29.0% are female, 71.0% are male, average age 39.6.

Fig. 02

Gender split

29.0%
Female
71.0%
Male
Demographic split for Detroit Lions audience in United States
MetricValue
Female29.0%
Male71.0%
Average age39.6
Estimated audience size24.3M
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the Detroit Lions audience in United States
Age bracketShare%
16-2422%
25-3418%
35-4420%
45-5419%
55+21%
Fig. 04

Worldwide distribution

87.1%

of the worldwide Detroit Lions audience comes from United States.

Worldwide audience distribution share by country for Detroit Lions
CountryShare
United States87.1%
Canada3.2%
United Kingdom1.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Detroit Lions fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~7.5M18.09×
02Wisconsin~600K1.37×
03Minnesota~500K1.23×
04Ohio~1M1.22×
05Iowa~200K1.04×
06Illinois~900K0.97×
07South Dakota~60K0.95×
08North Dakota~50K0.92×
09Indiana~400K0.91×
10Arizona~500K0.86×
11Tennessee~400K0.84×
12Montana~60K0.82×
13Wyoming~30K0.81×
14Florida~1M0.79×
15Alaska~40K0.76×
16South Carolina~300K0.75×
17Kentucky~200K0.72×
18Nebraska~100K0.72×
19Colorado~300K0.69×
20Hawaii~70K0.69×
21Nevada~200K0.67×
22New Mexico~100K0.64×
23North Carolina~500K0.63×
24Virginia~400K0.63×
25Missouri~300K0.63×
26Mississippi~100K0.63×
27Kansas~100K0.63×
28Alabama~200K0.62×
29Pennsylvania~600K0.61×
30Arkansas~100K0.61×
31Georgia~500K0.59×
32Idaho~80K0.58×
33West Virginia~80K0.58×
34Delaware~40K0.57×
35Texas~900K0.52×
36Louisiana~200K0.51×
37Oklahoma~100K0.50×
38Utah~100K0.50×
39Maryland~200K0.49×
40Maine~50K0.47×
41Washington, District of Columbia~20K0.47×
42Washington~300K0.46×
43Oregon~100K0.44×
44Rhode Island~30K0.43×
45New Hampshire~40K0.42×
46Connecticut~100K0.41×
47New Jersey~300K0.40×
48California~1M0.37×
49New York~500K0.37×
50Massachusetts~200K0.37×
Fig. 06

Affinity by region

Affinity by region — Detroit Lions, United States
0.37×1.00×18.09×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Detroit Lions audience vs. the country average
#·InterestCategoryAffinity×
01Los Angeles ChargersSports12.47×
02Amon-Ra St. BrownSports11.48×
03Jacksonville JaguarsSports9.31×
04CBS Sports NetworkSports9.02×
05Florida State Seminoles footballSports8.92×
06NFL Sunday TicketEvent8.15×
07Texas A&M Aggies footballSports7.76×
08Indianapolis ColtsSports7.33×
09Cincinnati BengalsSports7.33×
10Tampa Bay BuccaneersSports7.20×
11New York JetsSports6.74×
12Atlanta FalconsSports6.63×
13Minnesota VikingsSports6.58×
14Cleveland BrownsSports6.30×
15New York GiantsSports5.95×
16Buffalo BillsSports5.50×
17Denver BroncosSports5.15×
18Pittsburgh SteelersSports4.83×
19Seattle SeahawksSports4.67×
20Green Bay PackersSports3.97×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Detroit Lions audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Detroit Lions audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM0.99×
Sports ActivityPOWER0.98×
SustainabilityBALANCE0.92×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Detroit Lions audience vs. the country average · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.58×
Need for SecurityCONSERVATISM0.67×
DIY MentalityTHRILL0.69×
0×1.00× baseline2×
Appendix

Explore more audiences

More American football audiences in United States

Related rankings

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Detroit Lions over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/detroit-lions-5649” · Methodology