Rascasse Audience Intelligence

New York Giants Fan Demographics in United States

New York Giants has an estimated audience of 14.8M people in United States.

#25among American football in United States
#45among teams in United States#184in Sports

The average New York Giants fan in United States is 38.0 years old, more male, and lives primarily in New York.

By number of fans, New York Giants ranks #18 among the 32 NFL teams in United States.

Its fans are 0.6 years older than the group average of 37.4.

Women make up 30.1% of the fan base, 1.3 percentage points fewer than the group average.

In Q3/2026, search interest was +5.0% on the same quarter a year earlier; the median across the group was −1.6%.

Interest is seasonal: September, October and November account for 48% of the year's searches, June is the quietest month.

Most fans live in New York, New Jersey, Florida.

Top affinities include CBS Sports Network, Florida State Seminoles football, Texas Longhorns football, with strongest over-indexing on CBS Sports Network (11.53× the country average).

Demographically, the New York Giants audience skews more male with an average age of 38.0, and over-indexes on personality traits such as Sports Activity.

The typical New York Giants fan in United States is more male, around 38.0 years old, with strong Sports Activity tendencies and a notable affinity for CBS Sports Network.

Category: Sports · Type: Team · Subtype: American football

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
14.8M
in United States
Gender
30.1%♀
69.9% male
Age
38.0
average years
Country rank
#2386
among all objects in United States
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of New York Giants fans

30.1% are female, 69.9% are male, average age 38.0.

Fig. 02

Gender split

30.1%
Female
69.9%
Male
Demographic split for New York Giants audience in United States
MetricValue
Female30.1%
Male69.9%
Average age38.0
Estimated audience size14.8M
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the New York Giants audience in United States
Age bracketShare%
16-2425%
25-3420%
35-4419%
45-5418%
55+18%
Fig. 04

Worldwide distribution

85.1%

of the worldwide New York Giants audience comes from United States.

Worldwide audience distribution share by country for New York Giants
CountryShare
United States85.1%
Canada2.3%
Japan2.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

New York Giants fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~600K3.75×
02New Jersey~1.5M3.52×
03New York~2M2.17×
04Vermont~60K2.12×
05Delaware~90K2.06×
06Pennsylvania~1M1.83×
07Mississippi~200K1.68×
08Rhode Island~70K1.56×
09Virginia~600K1.44×
10Maine~80K1.38×
11Maryland~400K1.34×
12South Carolina~300K1.29×
13Florida~1M1.16×
14North Carolina~600K1.16×
15Washington, District of Columbia~30K0.99×
16Massachusetts~300K0.96×
17New Mexico~90K0.96×
18West Virginia~70K0.90×
19Louisiana~200K0.82×
20Arizona~300K0.80×
21Georgia~400K0.79×
22Hawaii~50K0.79×
23Texas~800K0.78×
24Ohio~400K0.78×
25Tennessee~200K0.76×
26Colorado~200K0.75×
27Nevada~100K0.75×
28New Hampshire~40K0.73×
29Iowa~100K0.72×
30Arkansas~90K0.69×
31North Dakota~20K0.68×
32Michigan~300K0.63×
33Alabama~100K0.63×
34South Dakota~20K0.63×
35Kansas~80K0.61×
36Wyoming~20K0.61×
37Idaho~50K0.60×
38Montana~30K0.60×
39Kentucky~100K0.59×
40Nebraska~50K0.59×
41Utah~80K0.58×
42Illinois~300K0.57×
43Washington~200K0.57×
44Missouri~200K0.57×
45Wisconsin~100K0.56×
46Indiana~200K0.54×
47Minnesota~100K0.51×
48Oklahoma~90K0.49×
49California~800K0.48×
50Oregon~80K0.42×
Fig. 06

Affinity by region

Affinity by region — New York Giants, United States
0.42×1.00×3.75×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the New York Giants audience vs. the country average
#·InterestCategoryAffinity×
01CBS Sports NetworkSports11.53×
02Florida State Seminoles footballSports11.40×
03Texas Longhorns footballSports11.12×
04Texas A&M Aggies footballSports10.80×
05NFL Sunday TicketEvent9.97×
06Cincinnati BengalsSports9.92×
07New York JetsSports9.55×
08Indianapolis ColtsSports9.33×
09Jacksonville JaguarsSports9.20×
10Atlanta FalconsSports8.75×
11Cleveland BrownsSports8.60×
12Tampa Bay BuccaneersSports8.51×
13Minnesota VikingsSports8.38×
14Buffalo BillsSports7.79×
15Denver BroncosSports7.03×
16Miami DolphinsSports6.80×
17Pittsburgh SteelersSports6.58×
18Seattle SeahawksSports6.19×
19Detroit LionsSports6.13×
20Green Bay PackersSports5.91×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the New York Giants audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the New York Giants audience vs. the country average · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.02×
Early Adopter MentalityPOWER0.97×
IndulgenceJOY0.92×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the New York Giants audience vs. the country average · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.49×
CreativityOPEN0.58×
MindfulnessBALANCE0.60×
0×1.00× baseline2×
Appendix

Explore more audiences

More American football audiences in United States

Related rankings

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in New York Giants over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/new-york-giants-17090” · Methodology