Rascasse Audience Intelligence

New York Yankees Fan Demographics in United States

New York Yankees has an estimated audience of 28.6M people in United States.

#2among Baseball in United States#8among teams in United States#64in Sports

The average New York Yankees fan in United States is 35.4 years old, more male, and lives primarily in New York.

By number of fans, New York Yankees ranks #1 among the 30 MLB teams in United States — 3.0× the group median.

Its fans are 3.7 years younger than the group average of 39.1.

Women make up 40.2% of the fan base, 4.5 percentage points more than the group average.

Compared with the other 29 MLB teams, New York Yankees fans stand out for their interest in Giancarlo Stanton, Little League World Series and Aaron Judge.

In Q3/2026, search interest was −14.5% on the same quarter a year earlier; the median across the group was +10.3%.

Interest is seasonal: June, August and September account for 40% of the year's searches, February is the quietest month.

Most fans live in New York, Florida, New Jersey.

Top affinities include Giancarlo Stanton, Boston Red Sox, Little League World Series, with strongest over-indexing on Giancarlo Stanton (8.7× the country average).

Demographically, the New York Yankees audience skews more male with an average age of 35.4, and over-indexes on personality traits such as Sports Activity, Risk Appetite.

The typical New York Yankees fan in United States is more male, around 35.4 years old, with strong Sports Activity tendencies and a notable affinity for Giancarlo Stanton.

Category: Sports · Type: Team · Subtype: Baseball

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
28.6M
in United States
Gender
40.2%♀
59.8% male
Age
35.4
average years
Country rank
#997
among all objects in United States
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of New York Yankees fans

40.2% are female, 59.8% are male, average age 35.4.

Fig. 02

Gender split

40.2%
Female
59.8%
Male
Demographic split for New York Yankees audience in United States
MetricValue
Female40.2%
Male59.8%
Average age35.4
Estimated audience size28.6M
Fig. 03

Age distribution

Ø 35.4
average years
Age distribution of the New York Yankees audience in United States
Age bracketShare%
16-2435%
25-3419%
35-4416%
45-5415%
55+15%
Fig. 04

Worldwide distribution

76.1%

of the worldwide New York Yankees audience comes from United States.

Worldwide audience distribution share by country for New York Yankees
CountryShare
United States76.1%
Canada4.5%
Puerto Rico2.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

New York Yankees fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~1.5M4.16×
02New York~5.5M3.21×
03New Jersey~2.5M3.00×
04Rhode Island~200K2.43×
05Vermont~100K2.27×
06Maryland~1M2.03×
07Maine~200K1.95×
08Delaware~100K1.70×
09Pennsylvania~1.5M1.50×
10New Hampshire~200K1.50×
11Florida~2.5M1.44×
12Massachusetts~800K1.37×
13South Dakota~90K1.23×
14Montana~100K1.12×
15South Carolina~500K1.07×
16Virginia~800K1.04×
17Iowa~300K1.03×
18North Carolina~900K1.00×
19New Mexico~200K0.95×
20West Virginia~100K0.93×
21Ohio~800K0.77×
22North Dakota~50K0.77×
23Nebraska~100K0.75×
24Arizona~500K0.72×
25Nevada~200K0.70×
26Indiana~400K0.64×
27Washington, District of Columbia~40K0.64×
28Wyoming~30K0.64×
29Tennessee~400K0.63×
30Louisiana~200K0.59×
31Kansas~100K0.59×
32Idaho~90K0.58×
33Hawaii~70K0.58×
34Mississippi~100K0.57×
35Kentucky~200K0.55×
36Michigan~500K0.53×
37Utah~100K0.53×
38Texas~1M0.51×
39Alabama~200K0.50×
40Georgia~500K0.47×
41California~1.5M0.46×
42Colorado~200K0.45×
43Illinois~500K0.43×
44Washington~300K0.43×
45Missouri~200K0.42×
46Wisconsin~200K0.42×
47Oregon~100K0.40×
48Oklahoma~100K0.40×
49Arkansas~100K0.40×
50Minnesota~200K0.35×
Fig. 06

Affinity by region

Affinity by region — New York Yankees, United States
0.35×1.00×4.16×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the New York Yankees audience vs. the country average
#·InterestCategoryAffinity×
01Giancarlo StantonSports8.70×
02Boston Red SoxSports7.75×
03Little League World SeriesSports7.71×
04Aaron JudgeSports7.16×
05USA BaseballSports6.82×
06College softballSports6.78×
07Houston AstrosSports6.29×
08Los Angeles DodgersSports4.30×
09MLB NetworkSports4.01×
10Shohei OhtaniSports3.62×
11MLB.comSports3.54×
12NFL NetworkSports2.92×
13Philadelphia EaglesSports2.72×
14NBA playoffsSports2.37×
15Boston CelticsSports2.36×
16Kansas City ChiefsSports2.31×
17NBA FinalsSports2.29×
18NBA TVSports2.26×
19Los Angeles LakersSports2.18×
20MLBSports2.05×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the New York Yankees audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the New York Yankees audience vs. the country average · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.13×
Risk AppetiteTHRILL1.06×
Healthy LifestyleBALANCE1.02×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the New York Yankees audience vs. the country average · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.76×
Convenience OrientationPREMIUM0.79×
TraditionCONSERVATISM0.81×
0×1.00× baseline2×
Appendix

Explore more audiences

More Baseball audiences in United States

Related rankings

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in New York Yankees over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/new-york-yankees-3072” · Methodology