Rascasse Audience Intelligence

Sacramento Kings Fan Demographics in United States

Sacramento Kings has an estimated audience of 9.3M people in United States.

#51among Basketball in United States
#81among teams in United States#320in Sports

The average Sacramento Kings fan in United States is 30.1 years old, more male, and lives primarily in California.

By number of fans, Sacramento Kings ranks #24 among the 30 NBA teams in United States — 0.7× the group median.

Compared with the other 29 NBA teams, Sacramento Kings fans stand out for their interest in Oscar Robertson, Kyle Lowry and Harrison Barnes.

In Q3/2026, search interest was −20.3% on the same quarter a year earlier; the median across the group was +3.4%.

Interest is seasonal: January, March and April account for 45% of the year's searches, September is the quietest month.

Most fans live in California, Texas, Florida.

Top affinities include Oscar Robertson, Kyle Lowry, Harrison Barnes, with strongest over-indexing on Oscar Robertson (32.74× the country average).

Demographically, the Sacramento Kings audience skews more male with an average age of 30.1, and over-indexes on personality traits such as Community Orientation, Family Orientation.

The typical Sacramento Kings fan in United States is more male, around 30.1 years old, with strong Community Orientation tendencies and a notable affinity for Oscar Robertson.

Category: Sports · Type: Team · Subtype: Basketball

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
9.3M
in United States
Gender
42.0%♀
58.0% male
Age
30.1
average years
Country rank
#3892
among all objects in United States
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Sacramento Kings fans

42.0% are female, 58.0% are male, average age 30.1.

Fig. 02

Gender split

42.0%
Female
58.0%
Male
Demographic split for Sacramento Kings audience in United States
MetricValue
Female42.0%
Male58.0%
Average age30.1
Estimated audience size9.3M
Fig. 03

Age distribution

Ø 30.1
average years
Age distribution of the Sacramento Kings audience in United States
Age bracketShare%
16-2452%
25-3418%
35-4412%
45-549%
55+8%
Fig. 04

Worldwide distribution

63.0%

of the worldwide Sacramento Kings audience comes from United States.

Worldwide audience distribution share by country for Sacramento Kings
CountryShare
United States63.0%
Brazil4.9%
Canada4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Sacramento Kings fans by region: top regions in United States
#RegionReachAffinity×
01California~7M6.58×
02Nevada~200K2.34×
03Hawaii~70K1.85×
04Oregon~200K1.37×
05Oklahoma~100K1.33×
06Idaho~60K1.23×
07Arizona~300K1.22×
08Utah~100K1.15×
09Louisiana~100K1.14×
10Iowa~100K1.14×
11Arkansas~90K1.12×
12Mississippi~90K1.11×
13Colorado~200K1.06×
14Washington~200K1.00×
15Montana~30K0.97×
16Illinois~300K0.95×
17Tennessee~200K0.91×
18Alabama~100K0.91×
19Texas~500K0.87×
20Washington, District of Columbia~20K0.87×
21New York~500K0.85×
22Georgia~300K0.85×
23Maryland~100K0.85×
24Indiana~200K0.84×
25Ohio~300K0.83×
26Florida~500K0.82×
27North Carolina~200K0.82×
28South Carolina~100K0.82×
29Missouri~100K0.77×
30Michigan~200K0.76×
31New Jersey~200K0.76×
32Kentucky~90K0.75×
33Nebraska~40K0.75×
34Virginia~200K0.74×
35Massachusetts~100K0.74×
36New Mexico~40K0.74×
37Wyoming~10K0.74×
38Minnesota~100K0.73×
39North Dakota~20K0.73×
40Delaware~20K0.71×
41Connecticut~70K0.70×
42Alaska~10K0.70×
43Rhode Island~20K0.69×
44Kansas~50K0.67×
45Pennsylvania~200K0.66×
46Wisconsin~100K0.65×
47South Dakota~20K0.62×
48Maine~20K0.57×
49New Hampshire~20K0.55×
50West Virginia~20K0.50×
Fig. 06

Affinity by region

Affinity by region — Sacramento Kings, United States
0.50×1.00×6.58×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Sacramento Kings audience vs. the country average
#·InterestCategoryAffinity×
01Oscar RobertsonSports32.74×
02Kyle LowrySports23.24×
03Harrison BarnesSports22.29×
04De'Aaron FoxSports20.35×
05Folsom Lake CollegeBrand19.94×
06Seth CurrySports15.27×
07Chris PaulSports10.37×
08Minnesota TimberwolvesSports9.69×
09Memphis GrizzliesSports9.54×
10Indiana PacersSports9.03×
11Washington WizardsSports8.00×
12Los Angeles ClippersSports7.89×
13Carmelo AnthonySports7.86×
14Phoenix SunsSports7.63×
15Utah JazzSports7.29×
16Stephen CurrySports6.62×
17Caitlin ClarkSports5.80×
18San Antonio SpursSports5.27×
19WNBASports5.22×
20Lindsey GrahamPolitics & Society3.10×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Sacramento Kings audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Sacramento Kings audience vs. the country average · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.35×
Family OrientationCONSERVATISM1.33×
Quality AwarenessPREMIUM1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Sacramento Kings audience vs. the country average · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.81×
PatriotismCONSERVATISM0.84×
Urban LifestyleOPEN0.86×
0×1.00× baseline2×
Appendix

Explore more audiences

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Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Sacramento Kings over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/sacramento-kings-12381” · Methodology