Rascasse Audience Intelligence

Chicago Bears Fan Demographics in United States

Chicago Bears has an estimated audience of 29.1M people in United States.

#3among American football in United States
#4among teams in United States#53in Sports

The average Chicago Bears fan in United States is 37.5 years old, more male, and lives primarily in Illinois.

By number of fans, Chicago Bears ranks #1 among the 32 NFL teams in United States — 1.9× the group median.

In Q2/2026, search interest was +11.6% on the same quarter a year earlier; the median across the group was +5.4%.

Interest is seasonal: September, October and November account for 42% of the year's searches, July is the quietest month.

Most fans live in Illinois, Wisconsin, Indiana.

Top affinities include CBS Sports Network, Florida State Seminoles football, Texas A&M Aggies football, with strongest over-indexing on CBS Sports Network (4.9× the country average).

Demographically, the Chicago Bears audience skews more male with an average age of 37.5, and over-indexes on personality traits such as Patriotism.

The typical Chicago Bears fan in United States is more male, around 37.5 years old, with strong Patriotism tendencies and a notable affinity for CBS Sports Network.

Category: Sports · Type: Team · Subtype: American football

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
29.1M
in United States
Gender
31.1%♀
68.9% male
Age
37.5
average years
Country rank
#957
among all objects in United States
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Chicago Bears fans

31.1% are female, 68.9% are male, average age 37.5.

Fig. 02

Gender split

31.1%
Female
68.9%
Male
Demographic split for Chicago Bears audience in United States
MetricValue
Female31.1%
Male68.9%
Average age37.5
Estimated audience size29.1M
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Chicago Bears audience in United States
Age bracketShare%
16-2427%
25-3420%
35-4419%
45-5417%
55+17%
Fig. 04

Worldwide distribution

85.3%

of the worldwide Chicago Bears audience comes from United States.

Worldwide audience distribution share by country for Chicago Bears
CountryShare
United States85.3%
United Kingdom2.2%
Canada2.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Chicago Bears fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~9.5M9.06×
02Wisconsin~2M3.43×
03Iowa~900K3.36×
04Indiana~1.5M2.94×
05South Dakota~100K1.80×
06Michigan~1M1.42×
07Minnesota~600K1.26×
08Arizona~800K1.14×
09North Dakota~80K1.11×
10Montana~100K1.08×
11Nebraska~200K1.04×
12New Mexico~200K1.00×
13Missouri~500K0.91×
14Nevada~200K0.87×
15Colorado~400K0.84×
16Tennessee~500K0.81×
17Kentucky~300K0.77×
18Idaho~100K0.76×
19Florida~1.5M0.74×
20Mississippi~200K0.73×
21Wyoming~40K0.71×
22Arkansas~200K0.70×
23Kansas~200K0.70×
24South Carolina~300K0.68×
25Ohio~700K0.65×
26Hawaii~80K0.65×
27North Carolina~600K0.59×
28West Virginia~90K0.59×
29Georgia~600K0.58×
30Virginia~400K0.58×
31Texas~1M0.57×
32Oklahoma~200K0.56×
33Utah~200K0.55×
34Alaska~30K0.55×
35Oregon~200K0.53×
36Pennsylvania~600K0.52×
37Alabama~200K0.51×
38Washington~300K0.50×
39Delaware~40K0.49×
40Washington, District of Columbia~30K0.49×
41Louisiana~200K0.46×
42Maryland~200K0.45×
43Connecticut~100K0.45×
44California~1.5M0.44×
45Maine~50K0.41×
46New Hampshire~40K0.38×
47Rhode Island~40K0.38×
48New Jersey~300K0.37×
49Massachusetts~200K0.34×
50New York~600K0.33×
Fig. 06

Affinity by region

Affinity by region — Chicago Bears, United States
0.33×1.00×9.06×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Chicago Bears audience vs. the country average
#·InterestCategoryAffinity×
01CBS Sports NetworkMovies & TV4.90×
02Florida State Seminoles footballSports4.85×
03Texas A&M Aggies footballSports4.62×
04NFL Sunday TicketEvent4.54×
05Jacksonville JaguarsSports4.38×
06Cincinnati BengalsSports4.29×
07Indianapolis ColtsSports4.04×
08Tampa Bay BuccaneersSports3.97×
09Atlanta FalconsSports3.83×
10Minnesota VikingsSports3.80×
11Detroit LionsSports3.54×
12Cleveland BrownsSports3.47×
13Baltimore RavensSports3.34×
14Buffalo BillsSports3.27×
15Green Bay PackersSports3.00×
16Denver BroncosSports2.97×
17Pittsburgh SteelersSports2.87×
18Chicago CubsSports2.76×
19NBA playoffsSports2.32×
20NBA FinalsSports2.24×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Chicago Bears audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Chicago Bears audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.01×
Community OrientationOPEN0.93×
IndividualismJOY0.86×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Chicago Bears audience vs. the country average · Rather not
TraitClusterDeviationScore
CreativityOPEN0.52×
DIY MentalityTHRILL0.53×
Risk AppetiteTHRILL0.58×
0×1.00× baseline2×
Appendix

Explore more audiences

More American football audiences in United States

Related rankings

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Chicago Bears over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/chicago-bears-208” · Methodology