Rascasse Audience Intelligence

Seattle Seahawks Fan Demographics in United States

Seattle Seahawks has an estimated audience of 21.5M people in United States.

#12among American football in United States
#21among teams in United States#109in Sports

The average Seattle Seahawks fan in United States is 38.0 years old, more male, and lives primarily in Washington.

By number of fans, Seattle Seahawks ranks #9 among the 32 NFL teams in United States — 1.4× the group median.

Its fans are 0.6 years older than the group average of 37.4.

Women make up 32.4% of the fan base, 1.1 percentage points more than the group average.

In Q3/2026, search interest was +34.3% on the same quarter a year earlier; the median across the group was −1.6%.

Interest is seasonal: January, October and December account for 46% of the year's searches, June is the quietest month.

Most fans live in Washington, California, Texas.

Top affinities include Russell Wilson, CBS Sports Network, Florida State Seminoles football, with strongest over-indexing on Russell Wilson (10.55× the country average).

Demographically, the Seattle Seahawks audience skews more male with an average age of 38.0, and over-indexes on personality traits such as Sports Activity, Early Adopter Mentality.

The typical Seattle Seahawks fan in United States is more male, around 38.0 years old, with strong Sports Activity tendencies and a notable affinity for Russell Wilson.

Category: Sports · Type: Team · Subtype: American football

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
21.5M
in United States
Gender
32.4%♀
67.6% male
Age
38.0
average years
Country rank
#1495
among all objects in United States
Fig. 01

Search interest · 12-month trend

+34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Seattle Seahawks fans

32.4% are female, 67.6% are male, average age 38.0.

Fig. 02

Gender split

32.4%
Female
67.6%
Male
Demographic split for Seattle Seahawks audience in United States
MetricValue
Female32.4%
Male67.6%
Average age38.0
Estimated audience size21.5M
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the Seattle Seahawks audience in United States
Age bracketShare%
16-2426%
25-3419%
35-4419%
45-5418%
55+18%
Fig. 04

Worldwide distribution

81.4%

of the worldwide Seattle Seahawks audience comes from United States.

Worldwide audience distribution share by country for Seattle Seahawks
CountryShare
United States81.4%
Canada4.0%
Mexico2.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Seattle Seahawks fans by region: top regions in United States
#RegionReachAffinity×
01Washington~4M7.99×
02Idaho~300K2.92×
03Montana~200K2.56×
04Oregon~700K2.54×
05Alaska~100K2.27×
06Hawaii~100K1.52×
07South Dakota~70K1.26×
08Arizona~600K1.23×
09New Mexico~200K1.16×
10Wyoming~40K1.16×
11North Dakota~60K1.11×
12Nevada~200K1.04×
13Iowa~200K0.85×
14Minnesota~300K0.83×
15Utah~200K0.82×
16Colorado~300K0.77×
17Mississippi~100K0.77×
18California~2M0.76×
19Nebraska~90K0.73×
20Kansas~100K0.72×
21Pennsylvania~600K0.69×
22Louisiana~200K0.69×
23Missouri~300K0.68×
24South Carolina~200K0.68×
25Illinois~500K0.67×
26Wisconsin~300K0.67×
27Arkansas~100K0.67×
28North Carolina~500K0.66×
29Michigan~400K0.66×
30Texas~1M0.65×
31Delaware~40K0.63×
32West Virginia~70K0.62×
33Tennessee~300K0.61×
34Ohio~500K0.60×
35Virginia~300K0.57×
36New Hampshire~50K0.57×
37Florida~800K0.56×
38Maryland~200K0.56×
39Indiana~200K0.55×
40Oklahoma~100K0.55×
41Massachusetts~200K0.54×
42Kentucky~200K0.54×
43Alabama~200K0.53×
44Maine~50K0.53×
45Rhode Island~40K0.53×
46Georgia~400K0.52×
47Connecticut~100K0.51×
48New Jersey~300K0.50×
49Vermont~20K0.46×
50New York~600K0.45×
Fig. 06

Affinity by region

Affinity by region — Seattle Seahawks, United States
0.45×1.00×7.99×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Seattle Seahawks audience vs. the country average
#·InterestCategoryAffinity×
01Russell WilsonSports10.55×
02CBS Sports NetworkSports10.47×
03Florida State Seminoles footballSports10.35×
04Texas A&M Aggies footballSports9.60×
05NFL Sunday TicketEvent9.05×
06Jacksonville JaguarsSports9.00×
07Cincinnati BengalsSports8.77×
08Indianapolis ColtsSports8.50×
09Tampa Bay BuccaneersSports8.35×
10New York JetsSports8.25×
11Atlanta FalconsSports7.92×
12Minnesota VikingsSports7.86×
13Cleveland BrownsSports7.53×
14Buffalo BillsSports7.26×
15New York GiantsSports6.90×
16Denver BroncosSports6.32×
17Pittsburgh SteelersSports6.27×
18Miami DolphinsSports6.12×
19Green Bay PackersSports5.67×
20Detroit LionsSports5.36×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Seattle Seahawks audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Seattle Seahawks audience vs. the country average · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.11×
Early Adopter MentalityPOWER1.06×
Social Media UsageJOY0.96×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Seattle Seahawks audience vs. the country average · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.55×
Quality AwarenessPREMIUM0.61×
MindfulnessBALANCE0.64×
0×1.00× baseline2×
Appendix

Explore more audiences

More American football audiences in United States

Related rankings

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Seattle Seahawks over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/seattle-seahawks-12363” · Methodology