Rascasse Audience Intelligence

Los Angeles Rams Fan Demographics in United States

Los Angeles Rams has an estimated audience of 14.8M people in United States.

#25among American football in United States
#44among teams in United States#174in Sports

The average Los Angeles Rams fan in United States is 35.9 years old, more male, and lives primarily in California.

By number of fans, Los Angeles Rams ranks #17 among the 32 NFL teams in United States.

Its fans are 1.6 years younger than the group average of 37.5.

Women make up 30.0% of the fan base, 1.4 percentage points fewer than the group average.

In Q2/2026, search interest was +24.5% on the same quarter a year earlier; the median across the group was +5.4%.

Interest is seasonal: January, October and December account for 53% of the year's searches, July is the quietest month.

Most fans live in California, Texas, Florida.

Top affinities include Los Angeles Angels of Anaheim, CBS Sports Network, Florida State Seminoles football, with strongest over-indexing on Los Angeles Angels of Anaheim (17.27× the country average).

Demographically, the Los Angeles Rams audience skews more male with an average age of 35.9, and over-indexes on personality traits such as Sports Activity.

The typical Los Angeles Rams fan in United States is more male, around 35.9 years old, with strong Sports Activity tendencies and a notable affinity for Los Angeles Angels of Anaheim.

Category: Sports · Type: Team · Subtype: American football

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
14.8M
in United States
Gender
30.0%♀
70.0% male
Age
35.9
average years
Country rank
#2328
among all objects in United States
Fig. 01

Search interest · 12-month trend

+24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Los Angeles Rams fans

30.0% are female, 70.0% are male, average age 35.9.

Fig. 02

Gender split

30.0%
Female
70.0%
Male
Demographic split for Los Angeles Rams audience in United States
MetricValue
Female30.0%
Male70.0%
Average age35.9
Estimated audience size14.8M
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the Los Angeles Rams audience in United States
Age bracketShare%
16-2432%
25-3420%
35-4418%
45-5416%
55+14%
Fig. 04

Worldwide distribution

79.3%

of the worldwide Los Angeles Rams audience comes from United States.

Worldwide audience distribution share by country for Los Angeles Rams
CountryShare
United States79.3%
Mexico2.7%
Canada2.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Los Angeles Rams fans by region: top regions in United States
#RegionReachAffinity×
01California~4M2.18×
02Hawaii~100K2.16×
03Washington~600K1.76×
04Missouri~500K1.75×
05Nevada~200K1.59×
06New Mexico~100K1.47×
07Michigan~600K1.43×
08Idaho~100K1.42×
09Montana~60K1.33×
10Arizona~400K1.23×
11Iowa~200K1.20×
12Oregon~200K1.17×
13South Dakota~50K1.17×
14Kansas~100K1.09×
15Pennsylvania~600K1.03×
16Utah~100K0.97×
17North Dakota~30K0.96×
18Wyoming~20K0.96×
19Virginia~400K0.95×
20Mississippi~100K0.94×
21Wisconsin~200K0.93×
22Delaware~40K0.91×
23Illinois~500K0.89×
24Minnesota~200K0.89×
25Nebraska~80K0.89×
26Colorado~200K0.88×
27South Carolina~200K0.88×
28Louisiana~200K0.79×
29New Jersey~300K0.77×
30Maryland~200K0.77×
31Alaska~20K0.77×
32North Carolina~400K0.76×
33Washington, District of Columbia~20K0.76×
34Ohio~400K0.75×
35Connecticut~100K0.75×
36Florida~700K0.74×
37Arkansas~100K0.74×
38West Virginia~60K0.73×
39Texas~700K0.72×
40Georgia~400K0.72×
41Tennessee~200K0.72×
42Indiana~200K0.72×
43Oklahoma~100K0.71×
44Rhode Island~30K0.69×
45New York~600K0.66×
46Kentucky~100K0.65×
47Massachusetts~200K0.62×
48New Hampshire~40K0.62×
49Maine~40K0.58×
50Alabama~100K0.48×
Fig. 06

Affinity by region

Affinity by region — Los Angeles Rams, United States
0.48×1.00×2.18×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Los Angeles Rams audience vs. the country average
#·InterestCategoryAffinity×
01Los Angeles Angels of AnaheimSports17.27×
02CBS Sports NetworkMovies & TV11.08×
03Florida State Seminoles footballSports10.96×
04Texas A&M Aggies footballSports10.38×
05NFL Sunday TicketEvent9.59×
06Cincinnati BengalsSports9.19×
07Indianapolis ColtsSports8.97×
08New York JetsSports8.63×
09Minnesota VikingsSports8.35×
10Tampa Bay BuccaneersSports8.18×
11Atlanta FalconsSports8.13×
12Cleveland BrownsSports7.99×
13Buffalo BillsSports7.27×
14New York GiantsSports7.13×
15Miami DolphinsSports6.54×
16Denver BroncosSports6.53×
17Pittsburgh SteelersSports6.32×
18Seattle SeahawksSports6.12×
19Green Bay PackersSports5.91×
20Detroit LionsSports5.89×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Los Angeles Rams audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Los Angeles Rams audience vs. the country average · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.01×
PatriotismCONSERVATISM1.00×
Early Adopter MentalityPOWER0.98×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Los Angeles Rams audience vs. the country average · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.48×
CreativityOPEN0.55×
Design AffinityPREMIUM0.59×
0×1.00× baseline2×
Appendix

Explore more audiences

More American football audiences in United States

Related rankings

See Los Angeles Rams audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Los Angeles Rams over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/los-angeles-rams-2005” · Methodology