Rascasse Audience Intelligence

Arizona Cardinals Fan Demographics in United States

Arizona Cardinals has an estimated audience of 10.2M people in United States.

#42among American football in United States
#75among teams in United States#291in Sports

The average Arizona Cardinals fan in United States is 42.8 years old, more male, and lives primarily in Arizona.

By number of fans, Arizona Cardinals ranks #27 among the 32 NFL teams in United States — 0.7× the group median.

Its fans are 5.5 years older than the group average of 37.3.

Women make up 28.5% of the fan base, 2.9 percentage points fewer than the group average.

In Q3/2026, search interest was −16.3% on the same quarter a year earlier; the median across the group was −1.6%.

Interest is seasonal: September, October and December account for 53% of the year's searches, June is the quietest month.

Most fans live in Arizona, California, Texas.

Top affinities include Jacksonville Jaguars, Los Angeles Chargers, Tampa Bay Buccaneers, with strongest over-indexing on Jacksonville Jaguars (13.24× the country average).

Demographically, the Arizona Cardinals audience skews more male with an average age of 42.8, and over-indexes on personality traits such as Sports Activity, Patriotism.

The typical Arizona Cardinals fan in United States is more male, around 42.8 years old, with strong Sports Activity tendencies and a notable affinity for Jacksonville Jaguars.

Category: Sports · Type: Team · Subtype: American football

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
10.2M
in United States
Gender
28.5%♀
71.5% male
Age
42.8
average years
Country rank
#3548
among all objects in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Arizona Cardinals fans

28.5% are female, 71.5% are male, average age 42.8.

Fig. 02

Gender split

28.5%
Female
71.5%
Male
Demographic split for Arizona Cardinals audience in United States
MetricValue
Female28.5%
Male71.5%
Average age42.8
Estimated audience size10.2M
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Arizona Cardinals audience in United States
Age bracketShare%
16-2414%
25-3417%
35-4420%
45-5421%
55+28%
Fig. 04

Worldwide distribution

81.4%

of the worldwide Arizona Cardinals audience comes from United States.

Worldwide audience distribution share by country for Arizona Cardinals
CountryShare
United States81.4%
Mexico3.4%
Canada2.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Arizona Cardinals fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~3.5M14.27×
02New Mexico~100K1.95×
03Nevada~100K1.32×
04Idaho~70K1.21×
05Washington~300K1.11×
06Montana~40K1.07×
07Missouri~200K0.99×
08South Dakota~30K0.96×
09Hawaii~40K0.94×
10North Dakota~20K0.90×
11Wyoming~20K0.90×
12Colorado~100K0.85×
13Iowa~80K0.84×
14Wisconsin~100K0.82×
15Utah~80K0.81×
16Kansas~70K0.75×
17Nebraska~40K0.75×
18Minnesota~100K0.74×
19Mississippi~70K0.74×
20Illinois~300K0.73×
21Michigan~200K0.73×
22Oklahoma~90K0.73×
23Ohio~300K0.72×
24Pennsylvania~300K0.70×
25Louisiana~100K0.70×
26California~800K0.69×
27Indiana~100K0.68×
28Oregon~90K0.68×
29Arkansas~60K0.66×
30Delaware~20K0.66×
31Texas~500K0.65×
32Maryland~100K0.65×
33Alaska~10K0.65×
34Virginia~200K0.64×
35Kentucky~90K0.62×
36North Carolina~200K0.60×
37Tennessee~100K0.60×
38South Carolina~100K0.60×
39New Jersey~200K0.57×
40West Virginia~30K0.57×
41Washington, District of Columbia~10K0.55×
42Connecticut~60K0.53×
43Rhode Island~20K0.53×
44Florida~300K0.52×
45Maine~20K0.52×
46Massachusetts~100K0.50×
47New Hampshire~20K0.50×
48Georgia~200K0.49×
49Alabama~70K0.48×
50New York~300K0.47×
Fig. 06

Affinity by region

Affinity by region — Arizona Cardinals, United States
0.47×1.00×14.27×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Arizona Cardinals audience vs. the country average
#·InterestCategoryAffinity×
01Jacksonville JaguarsSports13.24×
02Los Angeles ChargersSports13.24×
03Tampa Bay BuccaneersSports11.92×
04CBS Sports NetworkSports11.71×
05Florida State Seminoles footballSports11.58×
06Texas A&M Aggies footballSports10.59×
07NFL Sunday TicketEvent10.13×
08Cincinnati BengalsSports9.77×
09Indianapolis ColtsSports9.56×
10New York JetsSports8.94×
11Atlanta FalconsSports8.66×
12Minnesota VikingsSports8.58×
13Cleveland BrownsSports8.22×
14Buffalo BillsSports7.55×
15New York GiantsSports7.33×
16Denver BroncosSports6.98×
17Seattle SeahawksSports6.45×
18Detroit LionsSports6.38×
19Pittsburgh SteelersSports6.27×
20Green Bay PackersSports5.21×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Arizona Cardinals audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Arizona Cardinals audience vs. the country average · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.05×
PatriotismCONSERVATISM1.04×
Early Adopter MentalityPOWER0.96×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Arizona Cardinals audience vs. the country average · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.55×
Quality AwarenessPREMIUM0.59×
SpiritualityBALANCE0.63×
0×1.00× baseline2×
Appendix

Explore more audiences

More American football audiences in United States

Related rankings

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Arizona Cardinals over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/arizona-cardinals-13757” · Methodology