Rascasse Audience Intelligence

Baltimore Ravens Fan Demographics in United States

Baltimore Ravens has an estimated audience of 14M people in United States.

#27among American football in United States
#46among teams in United States#181in Sports

The average Baltimore Ravens fan in United States is 39.2 years old, more male, and lives primarily in Maryland.

By number of fans, Baltimore Ravens ranks #19 among the 32 NFL teams in United States.

Its fans are 1.8 years older than the group average of 37.4.

Women make up 28.0% of the fan base, 3.5 percentage points fewer than the group average.

In Q2/2026, search interest was −2.6% on the same quarter a year earlier; the median across the group was +5.4%.

Interest is seasonal: January, October and December account for 50% of the year's searches, July is the quietest month.

Most fans live in Maryland, Pennsylvania, Florida.

Top affinities include Los Angeles Chargers, CBS Sports Network, Florida State Seminoles football, with strongest over-indexing on Los Angeles Chargers (12.76× the country average).

The typical Baltimore Ravens fan in United States is more male, around 39.2 years old, with a notable affinity for Los Angeles Chargers.

Category: Sports · Type: Team · Subtype: American football

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
14M
in United States
Gender
28.0%♀
72.0% male
Age
39.2
average years
Country rank
#2487
among all objects in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Baltimore Ravens fans

28.0% are female, 72.0% are male, average age 39.2.

Fig. 02

Gender split

28.0%
Female
72.0%
Male
Demographic split for Baltimore Ravens audience in United States
MetricValue
Female28.0%
Male72.0%
Average age39.2
Estimated audience size14M
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Baltimore Ravens audience in United States
Age bracketShare%
16-2423%
25-3419%
35-4418%
45-5418%
55+22%
Fig. 04

Worldwide distribution

79.4%

of the worldwide Baltimore Ravens audience comes from United States.

Worldwide audience distribution share by country for Baltimore Ravens
CountryShare
United States79.4%
Canada4.1%
Mexico2.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Baltimore Ravens fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~2M8.64×
02Delaware~100K2.89×
03Washington, District of Columbia~60K1.98×
04West Virginia~100K1.90×
05Pennsylvania~900K1.73×
06Virginia~500K1.50×
07Mississippi~200K1.41×
08South Carolina~300K1.36×
09Kentucky~200K1.31×
10Ohio~600K1.22×
11North Carolina~500K1.10×
12Tennessee~300K0.93×
13Georgia~400K0.91×
14Alabama~200K0.91×
15Louisiana~200K0.88×
16Kansas~100K0.88×
17Florida~800K0.84×
18Arkansas~100K0.80×
19Michigan~300K0.79×
20Missouri~200K0.79×
21Iowa~100K0.73×
22New Mexico~60K0.72×
23Hawaii~40K0.72×
24Colorado~200K0.70×
25Texas~600K0.68×
26Indiana~200K0.68×
27New Jersey~300K0.67×
28Wyoming~20K0.67×
29Montana~30K0.65×
30South Dakota~20K0.65×
31Arizona~200K0.64×
32Wisconsin~200K0.63×
33Illinois~300K0.62×
34Nevada~80K0.62×
35Rhode Island~30K0.61×
36New York~500K0.60×
37Oklahoma~100K0.58×
38Connecticut~90K0.58×
39Nebraska~50K0.58×
40Maine~30K0.58×
41North Dakota~20K0.58×
42Minnesota~100K0.57×
43New Hampshire~30K0.57×
44Massachusetts~200K0.55×
45Idaho~40K0.52×
46Alaska~20K0.52×
47Utah~70K0.49×
48Washington~100K0.45×
49California~700K0.41×
50Oregon~70K0.40×
Fig. 06

Affinity by region

Affinity by region — Baltimore Ravens, United States
0.40×1.00×8.64×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Baltimore Ravens audience vs. the country average
#·InterestCategoryAffinity×
01Los Angeles ChargersSports12.76×
02CBS Sports NetworkMovies & TV10.48×
03Florida State Seminoles footballSports10.36×
04Jacksonville JaguarsSports9.87×
05NFL Sunday TicketEvent9.32×
06Texas A&M Aggies footballSports9.08×
07Cincinnati BengalsSports8.39×
08New York JetsSports8.00×
09Indianapolis ColtsSports7.89×
10Tampa Bay BuccaneersSports7.75×
11Atlanta FalconsSports7.45×
12Minnesota VikingsSports7.38×
13Cleveland BrownsSports7.36×
14Buffalo BillsSports6.53×
15Detroit LionsSports6.38×
16Miami DolphinsSports6.37×
17Green Bay PackersSports6.30×
18Denver BroncosSports6.01×
19Seattle SeahawksSports5.77×
20Pittsburgh SteelersSports5.61×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Baltimore Ravens audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Baltimore Ravens audience vs. the country average · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER0.97×
Early Adopter MentalityPOWER0.92×
PatriotismCONSERVATISM0.92×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Baltimore Ravens audience vs. the country average · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.55×
TraditionCONSERVATISM0.56×
Design AffinityPREMIUM0.58×
0×1.00× baseline2×
Appendix

Explore more audiences

More American football audiences in United States

Related rankings

See Baltimore Ravens audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Baltimore Ravens over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/baltimore-ravens-3213” · Methodology