Rascasse Audience Intelligence

Indianapolis Colts Fan Demographics in United States

Indianapolis Colts has an estimated audience of 12.4M people in United States.

#32among American football in United States
#57among teams in United States#214in Sports

The average Indianapolis Colts fan in United States is 35.0 years old, more male, and lives primarily in Indiana.

By number of fans, Indianapolis Colts ranks #22 among the 32 NFL teams in United States — 0.8× the group median.

Its fans are 2.5 years younger than the group average of 37.5.

Women make up 36.0% of the fan base, 4.8 percentage points more than the group average.

In Q2/2026, search interest was −20.4% on the same quarter a year earlier; the median across the group was +5.4%.

Interest is seasonal: October, November and December account for 56% of the year's searches, June is the quietest month.

Most fans live in Indiana, California, Florida.

Top affinities include Los Angeles Chargers, CBS Sports Network, Florida State Seminoles football, with strongest over-indexing on Los Angeles Chargers (23.51× the country average).

Demographically, the Indianapolis Colts audience skews more male with an average age of 35.0, and over-indexes on personality traits such as Patriotism.

The typical Indianapolis Colts fan in United States is more male, around 35.0 years old, with strong Patriotism tendencies and a notable affinity for Los Angeles Chargers.

Category: Sports · Type: Team · Subtype: American football

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
12.4M
in United States
Gender
36.0%♀
64.0% male
Age
35.0
average years
Country rank
#2822
among all objects in United States
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Indianapolis Colts fans

36.0% are female, 64.0% are male, average age 35.0.

Fig. 02

Gender split

36.0%
Female
64.0%
Male
Demographic split for Indianapolis Colts audience in United States
MetricValue
Female36.0%
Male64.0%
Average age35.0
Estimated audience size12.4M
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the Indianapolis Colts audience in United States
Age bracketShare%
16-2436%
25-3418%
35-4416%
45-5415%
55+14%
Fig. 04

Worldwide distribution

80.8%

of the worldwide Indianapolis Colts audience comes from United States.

Worldwide audience distribution share by country for Indianapolis Colts
CountryShare
United States80.8%
Canada3.1%
United Kingdom2.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Indianapolis Colts fans by region: top regions in United States
#RegionReachAffinity×
01Indiana~2.5M10.76×
02Kentucky~200K1.46×
03South Dakota~40K1.24×
04Ohio~500K1.23×
05Michigan~400K1.10×
06Iowa~100K0.99×
07Mississippi~100K0.99×
08Kansas~100K0.99×
09Pennsylvania~500K0.98×
10Colorado~200K0.95×
11Illinois~400K0.94×
12South Carolina~200K0.94×
13Montana~40K0.94×
14Tennessee~200K0.93×
15Missouri~200K0.93×
16West Virginia~60K0.91×
17Delaware~30K0.88×
18Wyoming~20K0.87×
19Florida~700K0.86×
20North Carolina~400K0.86×
21Hawaii~50K0.85×
22Virginia~300K0.84×
23Maryland~200K0.84×
24New Mexico~70K0.84×
25North Dakota~20K0.84×
26Wisconsin~200K0.81×
27Texas~700K0.80×
28Rhode Island~30K0.80×
29Vermont~20K0.77×
30Minnesota~200K0.76×
31New Hampshire~40K0.76×
32Nevada~90K0.73×
33Idaho~50K0.72×
34Maine~40K0.72×
35Arizona~200K0.71×
36Arkansas~80K0.71×
37Alabama~100K0.70×
38Louisiana~100K0.70×
39Nebraska~50K0.70×
40New Jersey~200K0.68×
41Massachusetts~200K0.68×
42Connecticut~90K0.68×
43Georgia~300K0.63×
44New York~500K0.62×
45Alaska~20K0.62×
46Washington~200K0.61×
47Utah~70K0.60×
48Oklahoma~90K0.59×
49California~800K0.51×
50Oregon~70K0.47×
Fig. 06

Affinity by region

Affinity by region — Indianapolis Colts, United States
0.47×1.00×10.76×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Indianapolis Colts audience vs. the country average
#·InterestCategoryAffinity×
01Los Angeles ChargersSports23.51×
02CBS Sports NetworkMovies & TV13.95×
03Florida State Seminoles footballSports13.79×
04Texas A&M Aggies footballSports12.58×
05NFL Sunday TicketEvent12.06×
06Cincinnati BengalsSports12.00×
07Indiana FeverSports11.23×
08New York JetsSports10.86×
09Russell WilsonSports10.69×
10Jacksonville JaguarsSports10.65×
11Tampa Bay BuccaneersSports10.30×
12Atlanta FalconsSports10.22×
13Minnesota VikingsSports9.78×
14Cleveland BrownsSports9.71×
15New York GiantsSports8.97×
16Buffalo BillsSports8.86×
17Denver BroncosSports8.22×
18Pittsburgh SteelersSports7.31×
19Detroit LionsSports7.00×
20Green Bay PackersSports6.86×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Indianapolis Colts audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Indianapolis Colts audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.10×
Sports ActivityPOWER0.99×
Early Adopter MentalityPOWER0.95×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Indianapolis Colts audience vs. the country average · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.47×
Quality AwarenessPREMIUM0.51×
SpiritualityBALANCE0.56×
0×1.00× baseline2×
Appendix

Explore more audiences

More American football audiences in United States

Related rankings

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Indianapolis Colts over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/indianapolis-colts-6118” · Methodology