A data profile of the people who buy, follow and care about Community issues in Australia — modelled from more than twelve digital signal sources. Community issues has an estimated audience of 3,161,022 people in Australia.
Community issues has an estimated audience of 3,161,022 people in Australia. 60.8% are female, 39.2% are male, average age 44.8. Top brand affinities: Nonprofit organization, Innovation, Real property, Wikipedia, Renewable energy.
Top brand affinities include Nonprofit organization, Innovation, Real property, with strongest over-indexing on Nonprofit organization (1.56× the country average).
Demographically, the Community issues audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Community Orientation, Individualism.
The typical Community issues fan in Australia is more female, around 44.8 years old, with strong Community Orientation tendencies and a notable affinity for Nonprofit organization.
The key figures that characterise the Community issues profile in Australia.
60.8% are female, 39.2% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 60.8% |
| Male | 39.2% |
| Average age | 44.8 |
| Estimated audience size | 3,161,022 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 35% |
of the worldwide Community issues audience comes from Australia.
| Country | Share |
|---|---|
| United States | 25.2% |
| United Kingdom | 5.6% |
| Italy | 4.4% |
The strongest cross-interests of the Community issues audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nobel Peace Prize | Politics & Society | 1.94× | ||
| 02 | Sustainable energy | Home & Garden | 1.91× | ||
| 03 | Individualism | Politics & Society | 1.88× | ||
| 04 | Innovation | Business & Career | 1.84× | ||
| 05 | Elderly care | Health | 1.82× | ||
| 06 | Wikipedia | Internet & Social Media | 1.66× | ||
| 07 | Renewable energy | Business & Career | 1.65× | ||
| 08 | Biotechnology | Business & Career | 1.63× | ||
| 09 | Public security | Politics & Society | 1.62× | ||
| 10 | Real property | Home & Garden | 1.61× | ||
| 11 | Jason Bateman | Movies & TV | 1.59× | ||
| 12 | Nonprofit organization | Politics & Society | 1.56× | ||
| 13 | Garden centre | Home & Garden | 1.54× | ||
| 14 | Demi Moore | Movies & TV | 1.54× | ||
| 15 | Blanket | Home & Garden | 1.53× | ||
| 16 | Hypermarket | Shopping | 1.53× | ||
| 17 | Philanthropy | Arts & Culture | 1.52× | ||
| 18 | Employment agency | Business & Career | 1.52× | ||
| 19 | Retail banking | Business & Career | 1.51× | ||
| 20 | Democracy | Politics & Society | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.49× | |
| Individualism | JOY | 1.32× | |
| Tradition | CONSERVATISM | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.82× | |
| Price Sensitivity | PREMIUM | 0.89× | |
| Pet Ownership | JOY | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Community issues. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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