A data profile of the people who buy, follow and care about Community issues in Indonesia — modelled from more than twelve digital signal sources. Community issues has an estimated audience of 2,360,157 people in Indonesia.
Community issues has an estimated audience of 2,360,157 people in Indonesia. 39.9% are female, 60.1% are male, average age 38.7. Top brand affinities: WhatsApp, Coffee roasting, Slot machine, Online poker, Pizza.
Top brand affinities include WhatsApp, Coffee roasting, Slot machine, with strongest over-indexing on WhatsApp (1.67× the country average).
Demographically, the Community issues audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Community Orientation, Early Adopter Mentality.
The typical Community issues fan in Indonesia is more male, around 38.7 years old, with strong Community Orientation tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Community issues profile in Indonesia.
39.9% are female, 60.1% are male, average age 38.7.
| Metric | Value |
|---|---|
| Female | 39.9% |
| Male | 60.1% |
| Average age | 38.7 |
| Estimated audience size | 2,360,157 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 26% | |
| 30-39 | 26% | |
| 40-49 | 21% | |
| 50+ | 14% |
of the worldwide Community issues audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 25.2% |
| United Kingdom | 5.6% |
| Italy | 4.4% |
The strongest cross-interests of the Community issues audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Coffee roasting | Food & Beverages | 3.93× | ||
| 02 | Child safety seat | Kids & Family | 3.77× | ||
| 03 | Fashion show | Fashion & Accessoires | 3.44× | ||
| 04 | BTS | Music & Radio | 3.21× | ||
| 05 | Borussia Dortmund | Sports | 3.21× | ||
| 06 | Hair coloring | Beauty & Wellness | 3.20× | ||
| 07 | Baby food | Kids & Family | 3.13× | ||
| 08 | Eyelash | Beauty & Wellness | 3.13× | ||
| 09 | FC Bayern Munich | Sports | 3.04× | ||
| 10 | Flower bouquet | Home & Garden | 3.02× | ||
| 11 | Mobile gambling | Games | 2.84× | ||
| 12 | Pizza | Food & Beverages | 2.79× | ||
| 13 | Slot machine | Games | 2.74× | ||
| 14 | Online poker | Games | 2.57× | ||
| 15 | Ice cream | Food & Beverages | 2.38× | ||
| 16 | Indonesian cuisine | Food & Beverages | 2.26× | ||
| 17 | Lipstick | Beauty & Wellness | 2.25× | ||
| 18 | Telegram | Internet & Social Media | 2.16× | ||
| 19 | Massively multiplayer online games | Games | 2.02× | ||
| 20 | Internet & Social Media | 1.67× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.64× | |
| Early Adopter Mentality | POWER | 1.58× | |
| Pet Ownership | JOY | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.80× | |
| Healthy Lifestyle | BALANCE | 0.85× | |
| Indulgence | JOY | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Community issues. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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